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Rolex Gmt-Master II Coke
AED 37,127
Verified Dealer
1176
NL
Rolex Gmt Master II "x" 16710 Vintage 1991 S/s Coke Bezel...
AED 53,166
Verified Dealer
41
US
Rolex GMT - MASTER II COKE BEZEL ALL ORIGINAL 16710
AED 36,490
Free shipping
Verified Dealer
183
US
Rolex GMT-Master II Coke Fat Lady Mk1 Stainless Steel 16760 -...
AED 117,012
Verified Dealer
265
UK
Rolex GMT Master II 16710 Pepsi Oysterband K-Serie + All Black...
AED 53,683
Verified Dealer
511
DE
Rolex GMT Master II 16710 A Serial Faded Coke Insert Box & Papers
AED 50,036
Free shipping
Verified Dealer
18
US
Rolex 16710 GMT II, Error dial, 3186 Movement, Coke Bezel
AED 81,996
Verified Dealer
49
US
Rolex GMT-Master II "Coke" Full Set LC100 # 286
AED 47,451
Free shipping
Verified Dealer
119
DE
Rolex GMT-Master II No Hole Coke Full Set 2006
AED 51,618
Verified Dealer
189
AT
Rolex Gmt-Master II Coke
AED 47,492
Verified Dealer
1176
NL
Rolex RARE Rolex GMT Master II Coke Red Black Steel 16760 Date...
AED 37,037
Free shipping
Verified Dealer
273
US
Rolex GMT-Master II "Coke" 16710
AED 50,358
Free shipping
Verified Dealer
595
US
Rolex GMT-Master II Fat Lady Coke Mk Ii Stainless Steel 16760...
AED 65,525
Verified Dealer
265
UK
Rolex GMT-Master II Coke 1991 Box & Papiere TOP ZUSTAND
AED 46,253
Verified Dealer
51
DE
Rolex GMT Master II Coke Stahl 16710 2002 Box
AED 42,532
Verified Dealer
88
DE
Rolex GMT-Master II 16710 coke
AED 35,103
Verified Dealer
53
IT
Rolex GMT-Master II 16710 Coke
AED 37,026
Verified Dealer
30
US
Rolex GMT Master II 16710 « Coke » Tritium Full Set
AED 43,156
Verified Dealer
37
LU
Rolex Gmt-Master II Coke faded
AED 38,820
Verified Dealer
1176
NL
Rolex GMT Master II "Coke" 16710 Steel Papers ca. 1995 W-Serie
AED 42,124
Verified Dealer
70
DE
Rolex 16710 GMT-Master II Date, Coke Bezel, Black Dial, 1996 +Box
AED 34,686
Verified Dealer
501
LT
Rolex GMT-Master II Rectangular Dial Coke Stainless Steel...
AED 60,844
Verified Dealer
265
UK
Rolex GMT-Master II Coke 3186 Z Serial Complete SET ERROR STICK
AED 61,778
Verified Dealer
 
US
Rolex GMT Master II Coke Stahl 16710 Papiere 1997 Box Lc100
AED 46,253
Verified Dealer
88
DE
Rolex GMT-Master II "Coke" 16710
AED 44,742
Free shipping
Verified Dealer
595
US
Rolex GMT Master II rot schwarz Coke Stahl Automatik Armband...
AED 57,812
Verified Dealer
1142
DE
Rolex GMT-Master II "COKE" Stahl LC100 Referenz 16710BESTZUSTAND
AED 53,480
Verified Dealer
193
DE
Rolex 16710
AED 36,692
Verified Dealer
 
US
Rolex GMT-Master II "Coke Stick Dial"
AED 79,259
Verified Dealer
6
CH
Rolex GMT-Master II Fat Lady Coke Mk Ii Roestvrij Staal 16760...
AED 65,370
Verified Dealer
41
NL
Rolex GMT-Master II Coke Stainless Steel 16710 - W6374
AED 45,866
Verified Dealer
265
UK
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
AED 46,614
Verified Dealer
70
US
Rolex GMT Master II Coke Stahl 16760 Papiere 1989 Box
AED 61,905
Verified Dealer
88
DE
Rolex GMT Master 2 Coke Fat Lady
AED 45,427
Verified Dealer
1048
IT
Rolex GMT Master II Coke rot schwarz Stahl Automatik Armband...
AED 44,601
Verified Dealer
1142
DE
Rolex Gmt Master Fat Lady Vintage Coke Black Red Bezel Mens...
AED 39,650
Free shipping
Verified Dealer
260
US
Rolex GMT Master II 16710 Coke bezel never polished 2000
AED 39,026
Verified Dealer
144
IT
Rolex GMT Master II Coke Bezel Steel Automatic Watch 16710...
AED 32,574
Free shipping
Verified Dealer
393
US
Rolex GMT-Master II Coke Stainless Steel 16710 - W6374
AED 45,836
Verified Dealer
41
NL
Rolex GMT-Master II 16710 Coke Year 1990
AED 39,852
Free shipping
Verified Dealer
341
ES
Rolex GMT-Master II E-Serial 1991 Tritium Red Black COKE Unpolish
AED 54,290
Verified Dealer
70
US
Rolex GMT-Master II 16710 Coke Bezel Box & Booklets 2004 Model
AED 44,911
Free shipping
Verified Dealer
71
US
Rolex Oyster Perpetual GMT-Master II 16710 ORIGINAL COKE BEZEL
AED 43,057
Free shipping
Verified Dealer
183
US
Rolex GMT-Master II Coke Bezel Stick Dial Steel 40MM "D Series"
AED 53,915
Verified Dealer
208
JP
Rolex Gmt Master Ii Black Red Coke Bezel Mens Watch 16710 Box...
AED 41,148
Free shipping
Verified Dealer
260
US
Rolex GMT-Master II 16710 BLRO Coke Pepsi T25 Dial fast...
AED 47,492
Private Seller
 
DE
Rolex GMT Master II Fat Lady Coke bezel
AED 39,688
Verified Dealer
471
LV
Rolex GMT-Master II Coke Watch Ref. 16710
AED 40,249
Verified Dealer
31
US
Rolex GMT-Master II Pepsi/Coke Full Set Like New
AED 55,752
Verified Dealer
72
FR
Rolex GMT-Master II Faded Coke
AED 37,990
Verified Dealer
196
DE
Rolex GMT-Master II coke
AED 41,298
Private Seller
 
NL
Rolex GMTII 16710 COKE
AED 47,737
Private Seller
 
HK
Rolex GMT-Master II Coke Bezel Stainless Steel 40MM "S Series"
AED 41,953
Verified Dealer
208
JP
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
AED 42,645
Free shipping
Verified Dealer
260
US
Rolex "COKE" GMT MASTER II 40MM
AED 54,477
Free shipping
Verified Dealer
 
US
Rolex Gmt-master II 16710 Mens Automatic Watch Coke Bezel...
AED 34,427
Verified Dealer
88
US
Rolex GMT II ref 16710 “Coke” Tritium circa 1996 Box & Papers
AED 53,354
Verified Dealer
55
US
Rolex Gmt Master II Coke 16710 Black/red 40mm Steel Oyster MINT
AED 38,186
Verified Dealer
97
US
Rolex GMT-Master II Coke mit Rolex Service 2018
AED 45,423
Verified Dealer
196
DE
Rolex GMT-Master II Coke Fat Lady Mk1 Roestvrij Staal 16760 -...
AED 116,662
Verified Dealer
41
NL
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Rolex Coke – The Legendary Watch with a Coca-Cola Aesthetic

The Rolex Coke is a GMT-Master II with a black and red bezel. This wristwatch can display up to three time zones simultaneously using its bezel and 24-hour hand. Vintage models, such as the "Fat Lady" are highly coveted among collectors.

4 Reasons to Buy a Rolex Coke

  • Highly precise chronometer
  • Displays up to three time zones simultaneously
  • One of the most famous GMT watches in the world
  • Great value retention with the potential to appreciate

A Popular Vintage Watch with Appreciation Potential

The Rolex Coke has been making pilots' hearts beat faster since it was introduced in the mid-1980s. This wristwatch had the reference number 16760 and was the first GMT-Master II that Rolex brought onto the market. Its most distinctive feature was its black and red bezel. Thanks to this bezel, which featured the same colors as a Coca-Cola can, the GMT Master II was nicknamed the Rolex Coke. Due to its caliber, the 3085, the Rolex 16760 had a thicker case, earning it two more nicknames: " Fat Lady" and " Sophia Loren ." The GMT-Master with reference number 16750 features the caliber 3075 and is slightly thinner.

As Rolex only produced the 16760 for a few years, this reference number is quite rare today and beloved amongst collectors. The GMT-Master II with reference number 16710 replaced the "Fat Lady" and was in production until 2007. Unsurprisingly, there are far more examples of this model on the market, making their prices much more affordable than those of the 16760.

How much does a Rolex Coke cost compared to other GMT-Master II models?

Model Price new (approx.) Period of production
Rolex Coke "Fat Lady", Ref. 16760 9,900 USD pre-owned 1983-1988
Rolex Coke, Ref. 16710 9,200 USD pre-owned, 13,600 USD in mint condition 1988-2007
Rolex GMT-Master II, Ref. 116710LN 9,300 USD 2007-present
Rolex Batman, Ref. 116710BLNR 12,400 USD 2013-present
Rolex Pepsi, Ref. 116719BLRO 32,400 USD 2014-present

Detailed Price Information

If you're interested in buying a Rolex Coke, you have the choice between the reference numbers 16760 ("Fat Lady") and 16710. As the first generation of GMT-Master II watches was only produced for a few years, there are comparatively few models with reference number 16760 on the market. The prices for pre-owned watches in very good condition start around 9,900 USD. However, a Coke from the first years of production can cost more than 24,700 USD if it's in very good condition. It's possible that these prices will rise in the next few years. Compared with a vintage Submariner, Rolex's most well-known diving watch, the Fat Lady is still rather inexpensive. Submariners in high demand, such as the 6538 from the 1950s, can cost over 123,700 USD.

The Rolex Coke 16710 is a bit more affordable than its predecessor. You can purchase a pre-owned version in very good condition for around 9,200 USD. Sometimes, however, you can still find mint-condition 16710 timepieces. Prices for these Rolex Coke watches range between 13,600 and 24,700 USD. You have the choice between a five-link jubilee or three-link Oyster bracelet. The Oyster bracelet is primarily paired with the Submariner and the Sea-Dweller. Like the 16760, the 16710's bezel inlay is made of aluminum.

Alternatives to the Coke: Pepsi and Batman

The Rolex Coke is almost exclusively available as a pre-owned watch. New timepieces are extremely rare and are often more expensive than the current GMT-Master II ref. 116710LN . If you're not set on a black and red bezel, you can look for a Rolex Pepsi or Batman. The most affordable option would be the version with a black bezel and the reference number 116710LN. New models are available starting at around 9,300 USD. Pre-owned models cost about 8,400 USD.

The Rolex Batman with reference number 116710BLNR is another Rolex Coke alternative. With a blue and black ceramic bezel, the BLNR has a more classic, conservative look than the Coke or Pepsi, and it goes extremely well with business attire. The polished middle links of the Oyster bracelet emphasize the GMT-Master II's classy look. At the moment, the Batman is one of the most coveted watches from this Genevan manufacturer. Therefore, you should plan on waiting a few months if you want to purchase a 116710BLNR in store. If you choose to buy the watch online on Chrono24, for example, then you won't have to wait as long. A new Rolex Batman timepiece costs around 12,400 USD online.

The Rolex Pepsi is yet another alternative to the Rolex Coke. This GMT-Master II with a Cerachrom bezel has been on the market since 2014. The case of this timepiece with the reference number 116719BLRO is made of 18-karat white gold. Be sure to set aside at least 32,200 USD for a mint-condition 116719BLRO. The list price for this model is actually 43,000 USD, meaning you can save quite a bit of money by shopping online. At Baselworld 2018, Rolex announced the long-anticipated release of the Pepsi GMT-Master II in stainless steel on a Jubilee bracelet. This model is powered by their superlative chronometer caliber 3285 with a 70-hour power reserve. It is listed under the reference number 126710BLRO and priced at 9,250 USD.

Improvements to the GMT-Master II

The Rolex GMT-Master II Coke, unlike a normal GMT-Master, has a decisive advantage: Its hour hand can be set independently in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you're in a new time zone. The hour, minute, and seconds hands must be set together with the caliber 3075, which powers the GMT-Master with reference number 16750. The bidirectional rotatable bezel aids in setting the second time zone. With its new caliber, the GMT-Master II can keep track of three time zones simultaneously. The Rolex Coke with reference number 16760 was the first Rolex GMT watch to feature sapphire glass.

The successor to the "Fat Lady", the Rolex ref. 16710, was available with three different bezels: black, black and red, or blue and red. The blue and red bezel has been around since the GMT-Master was first introduced in the 1950s. The bezel inlay on the 16710 was still made out of aluminum, which is why you will often find them with faded colors that underscore their vintage look. The two current reference numbers are 116719BLRO for the white gold model and 126710BLRO for stainless steel; the four letters at the end stand for "bleu/rouge," French for "blue/red.". Both have a ceramic bezel made of Cerachrom, an extremely hard and scratch-resistant material that Rolex produces themselves. Thanks to this material, age-related discolorations are now a thing of the past.

The so-called "Rolex Batman" is also available in stainless steel. This variation of the GMT-Master II has a blue and black Cerachrom bezel. The Batman's reference number is 116710BLNR. If you want a Rolex Coke to call your own, you can find predominantly pre-owned or vintage watches. However, as Rolex produced the 16710 until 2007, there are still a few new timepieces with this reference number out there if you look hard enough. Like many Rolex watches, the Coke maintains a stable value.

Rolex Coke: Descendant of an Icon

When Rolex brought the Rolex Coke to the market in the 1980s, it was viewed as the next logical development to the GMT-Master. Rolex first developed the legendary GMT watch in the 1950s for the American airline Pan Am. Pilots were just beginning to fly intercontinental flights that passed through multiple time zones over the course of a few hours. Pan Am thus needed watches that could display multiple time zones simultaneously. Watches from the first generation of the GMT-Master have the reference number 6542 and are extremely rare today. Well-maintained watches from the 1950s often cost over 61,800 USD.