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Panerai Ceramic 45mm Manual winding PAM 00384 pre-owned
TOP
Panerai PAM 384 Radiomir 8 Days CERAMIC
AED 31,316
Free shipping
Verified Dealer
183
US
Panerai Steel 44mm Automatic PAM01359 new
Panerai Luminor PAM01359
AED 22,285
Verified Dealer
1736
MC
Panerai Titanium 47mm Manual winding PAM617 pre-owned UAE, Dubai
TOP
Panerai Special Editions
AED 37,000
Private Seller
 
AE
Panerai up to AED 20,000
Panerai AED 20,000 - AED 40,000
Panerai Steel 47mm Manual winding PAM 00790 pre-owned UAE, Ras Al Khaimah
TOP
Panerai Radiomir 1940 3 Days
AED 34,000
Private Seller
 
AE
Panerai Steel 45mm Manual winding PAM 00380 pre-owned
TOP
Panerai Radiomir Black Seal 45 PAM00380 Full set, mint cond.
AED 13,206
Verified Dealer
251
NL
Panerai Rose gold 44mm Manual winding PAM 00511 pre-owned UAE, Abu Dhabi
Panerai Luminor Marina 8 Days 44mm ROSE GOLD Automatic
AED 49,386
Free shipping
Verified Dealer
113
AE
Panerai Steel 42mm Automatic PAM00906 or PAM906 new
TOP
Panerai Luminor Due 3 Days Automatic Acciaio 42 mm
AED 22,161
Verified Dealer
701
UK
Panerai Titanium 47mm Automatic PAM 00389 pre-owned UAE, Dubai
Panerai PAM 389 Submersible
AED 23,945
Private Seller
 
AE
Panerai Steel 44mm Manual winding PAM 00590 pre-owned
Panerai Mens Luminor Marina 8 Days Acciaio Stainless Steel...
AED 21,326
Verified Dealer
44
US
Best price
Listings from Germany, Austria, and Switzerland
Offers from Germany
Listings from Europe
Panerai Steel Automatic PAM 00933 new UAE, Dubai
Panerai Radiomir 1940 3 Days
AED 37,410
Private Seller
 
AE
Panerai Titanium Automatic Panerai Blue Titanium Luminor Marina Limited Edition Harrods new UAE, DUBAI
Panerai Luminor Marina
AED 41,249
Verified Dealer
 
AE
Panerai Steel Manual winding OP 6826    BB 1594830 pre-owned UAE, Sharjah
Panerai OP 6826 - FIRENZE 1860
AED 21,000
Private Seller
 
AE
Panerai Steel 44mm Manual winding Luminor Marina pre-owned UAE, Abu Dhabi
Panerai Luminor Marina Logo Acciaio PAM631
AED 15,500
Private Seller
 
AE
Panerai Titanium 44mm Automatic PAM 00352 pre-owned UAE, Dubai
Panerai PAM 00352
AED 20,000
Private Seller
 
AE
Panerai Titanium 47mm Automatic PAM 00343 pre-owned UAE, Abu Dhabi
Panerai Radiomir REGATTA 1/8th Second RATTRAPANTE LIMITED...
AED 35,356
Free shipping
Verified Dealer
113
AE
Panerai Titanium 44mm Manual winding PAM 00311 new UAE, Gold souq, Deira, Dubai
Panerai Luminor 1950 8 Days Chrono Monopulsante GMT
AED 42,000
Verified Dealer
AE
Panerai Steel 47mm Manual winding PAM 00685 new UAE, Dubai
Panerai Special Editions
AED 29,557
Verified Dealer
12
AE
Panerai Titanium 47mm Manual winding PAM00617 pre-owned UAE, Dubai
Panerai Luminor 1950 3 Days Black Dial 47mm Titanium DLC
AED 37,735
Verified Dealer
32
AE
Panerai Steel Manual winding PAM00687 pre-owned UAE, DUBAI (By Appointment 10am-10pm)
Panerai Special Editions
AED 26,186
Verified Dealer
AE
Panerai Steel 47mm Automatic PAM00422 pre-owned
Panerai Luminor Marina PAM00422, Arabisch, 2017, Sehr Gut,...
AED 26,287
Verified Dealer
6
DE
Panerai Steel Automatic pam 00361 new UAE, Dubai
Panerai Luminor Flyback Chronograph
AED 26,564
Verified Dealer
AE
Panerai Rose gold 42mm Manual winding PAM00421 new UAE, Dubai
Panerai Historic Radiomir 3 Days GMT
AED 54,999
Verified Dealer
AE
Panerai Steel Manual winding PAM00560 new
Panerai Luminor Base 8 Days Manual-winding Black Dial 44 mm...
AED 16,581
Verified Dealer
401
JP
Panerai Steel 44mm Manual winding PAM 00543 pre-owned UAE, Abu Dhabi
Panerai Luminor Marina 2015 STEEL 44mm MANUAL WINDING Abu Dhabi
AED 23,945
Free shipping
Verified Dealer
113
AE
Panerai Rose gold 45mm Automatic PAM00675 new UAE, Gold and Diamond Park Bulding #5 Dubai
Panerai Luminor Due 3 Days Mens Watch PAM00675 Watch
Price on request
Verified Dealer
AE
Panerai Titanium Automatic PAM00729 new UAE, Dubai
Panerai LUMINOR DUE 3 DAYS
AED 32,924
Verified Dealer
12
AE
Panerai Steel 44mm Manual winding PAM 00911 pre-owned UAE, Dubai
Panerai Luminor Marina 8 Days Green Dial 44mm Steel
AED 46,000
Verified Dealer
32
AE
Panerai Titanium 45mm Automatic PAM0)729 new UAE, DUBAI (By Appointment 10am-10pm)
Panerai Luminor 3 Days Automatic 45MM Titanium PAM00729
AED 33,111
Verified Dealer
AE
Panerai Steel 44mm Automatic PAM 00329 pre-owned
Panerai Luminor 1950 3 Days GMT Automatic
AED 15,901
Free shipping
Verified Dealer
5
US
Panerai Steel 44mm Manual winding PAM 00233 pre-owned
Panerai Luminor 1950 8 Days GMT
AED 35,543
Verified Dealer
 
US
Panerai Titanium 47mm Manual winding PAM 00578 pre-owned
Panerai Lo Scienziato Luminor 1950 47MM Men's Watch PAM00578
AED 374,136
Free shipping
Verified Dealer
193
US
Panerai Rose gold 42mm Automatic PAM00974 new
Panerai Luminor Submersible Automatic 42mm Rose Gold PAM00974
AED 84,178
Free shipping
Verified Dealer
12
US
Panerai Titanium 47mm Automatic PAM01305 pre-owned
Panerai オフィチーネ・パネライ /ルミノール サブマーシブル 1950 3デイズ チタニオ 47mm...
AED 24,322
Verified Dealer
8
JP
Panerai Steel 44mm Automatic PAM00845 pre-owned UAE, Gold and Diamond Park Bldg 5 Shop 6 Dubai
Panerai Luminor Sealand Florida Panther Steel 44mm
Price on request
Verified Dealer
AE
Panerai Steel Automatic PAM00048 new UAE, Al Wasl, Jumeira 1, Dubai
Panerai Luminor Marina
AED 18,333
Verified Dealer
12
AE
Panerai Steel 42mm Manual winding PAM00676 pre-owned UAE, Dubai
Panerai Luminor Due Black Dial 42mm Steel
AED 21,420
Verified Dealer
32
AE
Panerai Titanium 44mm Automatic pam00693 new UAE, DUBAI (By Appointment 10am-10pm)
Panerai Luminor Marina Harrods Limited Edition of 100 PAM00693
AED 38,723
Verified Dealer
AE
Panerai Steel 47mm Manual winding PAM 00423 pre-owned
Panerai Luminor 1950 47 MM Steel 3 Day Power Reserve
AED 23,159
Verified Dealer
49
US
Panerai Steel 44mm Manual winding PAM00001 pre-owned
Panerai - Luminor Marina 44 mm
AED 15,411
Verified Dealer
 
DE
Panerai Steel 45mm Automatic PAM00380 pre-owned
Panerai Radiomir Black Seal Logo 45mm Stainless Steel Watch...
AED 13,839
Free shipping
Verified Dealer
193
US
Panerai Steel 45mm Manual winding PAM 00210 pre-owned
Panerai Radiomir
AED 18,333
Verified Dealer
 
US
Panerai Steel 47mm Manual winding PAM 00372 pre-owned
Panerai Luminor 1950 PAM 372 N Ref: PAM00372
AED 16,704
Verified Dealer
7
SG
Panerai Steel 45mm Automatic PAM00619 new UAE, Gold and Diamond Park Bulding #5 Dubai
Panerai Radiomir 1940 3 Days Automatic Titanio Watch
Price on request
Verified Dealer
AE
Panerai Steel Automatic PAM01090 new UAE, Al Wasl, Jumeira 1, Dubai
Panerai LUMINOR POWER RESERVE
AED 20,765
Verified Dealer
12
AE
Panerai Steel 45mm Manual winding PAM00292 pre-owned UAE, Dubai
Panerai Radiomir Black Seal Black Dial 45mm Ceramic
AED 20,400
Verified Dealer
32
AE
Panerai Steel 42mm Manual winding PAM00716 new UAE, DUBAI (By Appointment 10am-10pm)
Panerai Mare Nostrum Acciaio Chronograph Limited Edition PAM00716
Price on request
Verified Dealer
AE
Panerai Steel 44mm Automatic PAM 00533 pre-owned
Panerai Luminor 1950 10 Days
AED 37,966
Verified Dealer
14
DE
Panerai Steel 44mm Automatic PAM00842 pre-owned
Panerai S/S Luminor Sealand Year Of The Snake Ltd Ed B&P PAM00842
AED 61,974
Free shipping
Verified Dealer
417
UK
Panerai Titanium 47mm Automatic PAM00389 pre-owned
Panerai Luminor Submersible 1950 Amagnetic Titanium Watch...
AED 37,410
Free shipping
Verified Dealer
193
US
Panerai Titanium 44mm Automatic PAM 00171 pre-owned
Panerai Luminor 44mm Power Reserve
AED 21,513
Verified Dealer
66
US
Panerai Steel Automatic PAM00572 new UAE, Dubai
Panerai RADIOMIR 1940 3 DAYS AUTOMATIC ACCIAIO ( Ø 45 MM ) /...
AED 34,047
Verified Dealer
5
AE
Panerai Steel 47mm Manual winding PAM00514 new UAE, Gold and Diamond Park Bulding #5 Dubai
Panerai Radiomir 1940 3 Days PAM00514 Watch
Price on request
Verified Dealer
AE
Panerai Steel 47mm Manual winding PAM00425 new UAE, Al Wasl, Jumeira 1, Dubai
Panerai Radiomir S.L.C 3 Days
Price on request
Verified Dealer
12
AE
Panerai Steel 44mm Automatic PAM00543 pre-owned UAE, Dubai
Panerai Luminor Marina "Abu Dhabi" Edition 44mm Steel
AED 27,540
Verified Dealer
32
AE
Panerai Steel 44mm Manual winding PAM 01000 new UAE, DUBAI (By Appointment 10am-10pm)
Panerai Luminor Basel Logo
Price on request
Verified Dealer
AE
Panerai Steel 44mm Manual winding PAM111 pre-owned
Panerai PAM111 Luminor Marina SS Manual Wind 44MM (32360)
AED 15,714
Verified Dealer
346
US
Panerai Steel 44mm Automatic PAM00088 pre-owned
Panerai オフィチーネ パネライ /ルミノールGMT PAM00088 自動巻 メンズ ウォッチ 腕時計 男性...
AED 15,716
Verified Dealer
8
JP
Panerai Steel 44mm Manual winding PAM 00233 pre-owned
Panerai Luminor 1950 Steel 8 Days GMT 44MM Watch PAM00233
AED 34,791
Free shipping
Verified Dealer
193
US
Panerai Steel 47mm Manual winding PAM 00127 pre-owned
Panerai Luminor 1950 Special Editions Fiddy 47mm
AED 46,767
Verified Dealer
66
US
Panerai Steel 44mm Automatic PAM 270 pre-owned
Panerai Luminor 1950 10 Days Gmt Stainless Steel Pam 270 -...
AED 37,227
Verified Dealer
13
US
Panerai Steel 47mm Manual winding PAM00662 new UAE, Gold and Diamond Park Bulding #5 Dubai
Panerai Radiomir 1940 Men's Hand Wound Watch
AED 28,400
Verified Dealer
AE
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Panerai: The Cult Brand from Italy

Panerai watches combine Italian design with Swiss watchmaking art. The timepieces' distinctive look is famous worldwide. Models with a tourbillon and minute repeater are the highlights of these haute horlogerie watches.

Highlights

  • Most popular luxury watches: Panerai Luminor and Radiomir
  • Originally developed for elite Italian combat divers
  • Distinctive cushion-shaped cases
  • Distinctive crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve lasting up to 10 days (240 hours)

Panerai: A Harmonious Combination of Haute Horlogerie and Design

Those who wear a Panerai on their wrist, calls attention to themselves with the watch's unique design. These impressive, large watches are descendants of models from the 1930s and 1950s. During this time, Panerai supplied the Italian Marines with their diving instruments. The crown protection on Luminor models is particularly striking. When closed, the frame around the crown presses down against it, securing it against the case and making it water resistant.

Actor Sylvester Stallone purchased a Slytech, a special Luminor series, for shooting the film Daylight. Arnold Schwarzenegger, action hero and the Terminator, is also a fan of this Italian brand. He wore a Luminor Marina in the film Eraser.

The Radiomir comes without any crown protection. The watch was Panerai's first and it has been part of their product palette since 1936. Officine Panerai – the company's full name – originally developed the watch for the Italian military. The 47-mm case brings the Rolex Oyster to mind, as the Panerai was based on this watch.

Today, Panerai divides their watches into five collections:

The 1940 and 1950 series pay homage to each respective decade and consist of retro watches with specific design characteristics. Panerai also offers chronographs, GMT watches, manual watches, and automatic watches, as well as complicated models with a tourbillon. One watchmaking highlight is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT Oro Rosso with a GMT function, tourbillon, and minute repeater.

  • Panerai Luminor

    Panerai Luminor

  • Panerai Luminor Due

    Panerai Luminor Due

  • Panerai Radiomir

    Panerai Radiomir

Which movements does Panerai use?

Since 2005, Panerai has belonged to a select group of Swiss watch manufacturers that produce their own calibers. They had previously used calibers from other companies for their watches. Most were from the manufacturer ETA, part of the Swatch Group. The caliber Valjoux 7750 (without a chronograph function) and the manual caliber Unitas 6497 were frequently used. Today, Panerai produces a multitude of their own movements. Their repertoire includes simple manual calibers, chronograph calibers, and complicated movements with tourbillons and minute repeaters. Panerai's specialties are movements with long-lasting power reserves ; some lasting up to 10 days. Their first in-house caliber was the P.2002, which they presented in 2005. Their production facility has been located in the Swiss town of Neuchâtel since 2002.

How much do Panerai watches cost?

Prices for Panerai watches range from a few thousand to hundreds of thousands of euros. One of the most expensive models is the 18-karat red gold Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT. Thanks to its skeletonized in-house caliber P.2005/MR, you can view the tourbillon from both the front and back sides. The highlight of this model is its minute repeater, which you start with a push-piece at 8 o'clock. Three tiny hammers chime the hours, 10-minute intervals, and the individual minutes. If you want to enjoy this melodious watch, be prepared to spend over 300,000 euros.

You can purchase the Lo Scienziato - Luminor 1950 Tourbillon GMT for around 115,000 euros. This skeletonized watch is available in titanium or ceramic (without a minute repeater). If you're looking for an affordable entry into the world of Panerai watches, then the Luminor Base Logo Acciaio or the Radiomir Black Seal Logo Acciaio are good choices. Both cost around 3,500 euros new.

Panerai Watches Price Overview

Model Features Price (approx.)
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, Ref. PAM00600 Minute repeater, tourbillon, GMT, 4-day power reserve 300,000 euros
Lo Scienziato - Luminor 1950 Tourbillon GMT, Ref. PAM00578 Tourbillon, GMT, power reserve display, 6-day power reserve 115,000 euros
Luminor Submersible 1950 3 Days Automatic Bronzo, Ref. PAM00382 Bronze case, rotatable bezel, small seconds, date, 3-day power reserve 30,000 euros
Luminor Marina 8 Days Oro Rosso, Ref. PAM00511 Red gold case, small seconds, 8-day power reserve 15,000 euros
Radiomir 3 Days Automatic Oro Rosso, Ref. PAM00573 Red gold case, small seconds, 3-day power reserve 16,000 euros
Luminor Submersible 1950 Carbotech 3 Days Automatic, Ref. PAM00616 Carbon case, small seconds, rotatable bezel, date, 3-day power reserve 15,000 euros
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio, Ref. PAM00526 Flyback chronograph, regatta countdown, 3-day power reserve 12,000 euros
Radiomir 10 Days GMT Automatic Acciaio, Ref. PAM00323 GMT, date, small seconds, power reserve display, 10-day power reserve 8,500 euros
Luminor 1950 3 Days Acciaio, Ref. PAM00372 Hours, minutes, 3-day power reserve 6,300 euros
Luminor Submersible Automatic, Ref. PAM00024 Automatic, small seconds, date, rotatable bezel 5,500 euros
Luminor Marina 8 Days Acciaio, Ref. PAM00510 Small seconds, 8-day power reserve 4,700 euros
Luminor Marina Logo Acciaio, Ref. PAM01005 Small seconds, 56-hour power reserve 3,800 euros
Radiomir Black Seal Logo Acciaio, Ref. PAM00380 Small seconds, 56-hour power reserve 3,500 euros
Luminor Base Logo Acciaio, Ref. PAM00630 Hours, minutes, 56-hour power reserve 3,500 euros

Panerai Luminor and Its Iconic Crown-Protecting Bridge

The Luminor is, without a doubt, one of the most famous watches in the world. Its distinctive crown-protecting bridge is its main, distinctive feature. Most versions have a case diameter of 44 mm, making these diving watches the perfect fit for a larger wrist.

Standard versions are known as the Luminor Base Logo Acciaio and have only two hands to display the hour and minutes. New, they cost around 3,500 euros. Top Luminor Marina models made of 18-karat red gold with an 8-day power reserve (192 hours) cost around 15,000 euros new. You can purchase a new stainless steel Luminor Marina for much less, around 3,800 euros. If you want a model that runs for longer than a week before needing to be wound again, you should be prepared to spend around 4,700 euros for the 8-day version. The diving watch version is available new for around 5,500 euros.

You can purchase a pre-owned Luminor, such as a Base or Marina, for around 3,200 euros. Gold variants cost around 13,000 euros, while limited editions can cost over 20,000 euros. Panerai Luminors have the advantage that they maintain their value over the years.

  • Panerai Luminor Marina

    Panerai Luminor Marina

Panerai Luminor 1950: Retro Design

Watches from the Panerai Luminor 1950 collection were inspired by vintage watches that Panerai made for the combat divers of the Italian Marines in the mid-20th century. The watch that most closely resembles the original version is reference number PAM00372. It features a 47-mm stainless steel case, crown-protecting bridge, and a so-called sandwich dial. A sandwich dial is made up of two discs set on top of each other. The bottom disc contains luminous material while the upper disc has corresponding cutouts for the numerals and indices. This large timepiece is most suitable for bigger wrists, and its aged, dark brown calf leather strap emphasizes its retro design.

You can purchase new models with reference number PAM00372 for around 6,300 euros, while the prices for pre-owned models start at around 5,300 euros. One of the introductory models in this collection is the 44-mm Luminor Marina 1950 3 Days Automatic Acciaio (PAM00351). You can buy pre-owned models for less than 5,000 euros, while new versions cost about 5,700 euros.

Highlights of this series are intricate flyback or double chronographs. Regatta chronographs, which have a countdown function, are also available. The Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio (PAM00526) was made for yachtsmen and costs around 12,000 euros new. Pre-owned models are rare, seeing as the watch is still a relatively new model.

The Luminor Submersible 1950 3 Days Automatic Bronzo (PAM00382) is especially treasured by collectors. The bronze watch was introduced in 2011 as a limited edition with a run of 1,000 pieces. Within a very short time, the value of the watch had significantly increased. You should be prepared to spend around 30,000 euros on a pre-owned watch in good condition. This also applies to the watch's successor (PAM00507), which was introduced two years later. Panerai released the third version of this bronze watch in 2017, again limiting it to 1,000 pieces. Thus, it's quite likely that the value of this diving watch will increase quickly over the next few months.

Panerai Luminor 1950 Collection Highlights

  • Flyback and double chronographs
  • Models with ceramic or carbotech cases
  • Regatta chronographs with countdown functions
  • Power reserves lasting up to 10 days
  • Panerai Luminor 1950

    Panerai Luminor 1950

The Radiomir: Panerai's First Wristwatch

Panerai introduced the first Radiomir watches to the market in 1936. The timepieces were originally meant for the Marines. The design of current models is heavily reminiscent of the originals; they both have large cases ranging between 45 and 47 mm.

Above all, the Radiomir California 3 Days Acciaio (PAM00424) is a homage to the 1930s timepieces. The "California" in its name refers to its so-called California dial, which uses Roman numerals as hour markers on the top half and Arabic numerals on the bottom half. It also features a cushion-shaped case, an unprotected cone-shaped crown, and thin wire loop strap attachments. The Radiomir California is available for 4,800 euros pre-owned in very good condition; new, this retro watch costs around 5,400 euros. The 45-mm Radiomir Black Seal is a bit more affordable, costing only 3,500 euros pre-owned and 4,000 euros new.
 

  • Panerai Radiomir 8 Days

    Panerai Radiomir 8 Days

1940s Style Radiomir 1940

Panerai revised the Radiomir's case in the 1940s. Its predecessor's cushion-shaped case, as well as the thin wire loop strap attachments, were old news. The new version was 47 mm in diameter and had horn-shaped lugs for improved stability. The sandwich dial featured four Arabic numerals at 12, three, six, and nine o'clock. Panerai used stick indices for the remainder of the hour markers.

The current models in the Radiomir 1940 collection are reminiscent of diving watches from the 1940s. The case diameter ranges from 42 to 47 mm. The smallest versions are suitable as women's watches, especially those made of 18-karat red gold. One such model is the Radiomir 1940 Oro Rosso (PAM00513), which costs about 12,000 euros new. The 45-mm gold version (PAM00573), as well as the 47-mm gold version (PAM00515), are more suitable for men. Both cost around 16,000 euros.

One highlight of this collection is the Radiomir 1940 10 Days GMT Automatic Oro Rosso, which features a GMT function, automatic movement, power reserve, date display, and 24-hour display. Like its name suggests, the watch has enough energy to last 10 days after it's fully wound. You can purchase this timepiece for around 32,000 euros on Chrono24.

  • Panerai Radiomir 1940

    Panerai Radiomir 1940

Tradition Since 1860

The history of Panerai began in 1860, when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because all original documents from this time were destroyed in a flood in 1966, it's difficult to reconstruct the company's exact history. What is known for sure, however, is that the company's sign bore the words Orologeria Svizzera (Swiss watchmaking) at the beginning of the 20th century.

Initially, the company focused on importing and selling Swiss watches from companies such as Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. In order to keep import taxes as low as possible, the watches were delivered as individual pieces. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines as well as the Italian royal family.

Working Together with the Italian Marines

The Italian military has belonged to Panerai's clientele since 1910, and initially, they delivered pocket chronographs. Between 1910 and 1914, Panerai worked on developing fluorescent devices together with Lieutenant Carlo Ronconi. Since the new luminous material was radium-based, it also glowed in the dark. The term Radiomir first appeared in 1916 on a French registered patent. The word is a combination of the Italian words radio (radium) and mira (sight). In the years following, Panerai delivered compasses, barometers, bathometers, underwater lamps, and other instruments to the Italian military.

Over the course of the 1940s, Panerai developed an unmistakable mark of their brand that remains iconic today: the half-moon crown-protecting bridge. This distinctive type of crown protection is still featured on today's Luminor models. The luminous material Luminor, made from tritium, was brand new at the end of the 1940s and replaced the radioactive material Radiomir.

Panerai's Success

Large and distinctive timepieces define the luxury watch manufacturer Panerai. Consistent designs and their crown-protecting bridge create a steadfast image that every watch enthusiast recognizes at first glance. The watches impress with their functionality and easy-to-read dials. They were inspired by the demands of the military and more recently, action stars such as Sylvester Stallone and Arnold Schwarzenegger have helped the watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. Thanks to these funds, doors were opened to new marketing and technological development possibilities that led to Panerai's first in-house calibers. Today, the Radiomir and Luminor models are no longer pure military watches: They're beloved by city dwellers, creative minds, star cooks, and managers of all kinds.

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