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Rolex Vintage GMT-Master Pepsi Jubilee - Full Set
AED 98,478
Private Seller
 
AE
Rolex GMT Master ll Stick Dial 16710BLRO Pepsi Steel 2007 -...
AED 77,875
Private Seller
 
AE
Rolex GMT-Master II Pepsi
Price on request
Verified Dealer
AE
Rolex GMT-Master II Steel Pepsi Jubilee Bracelet Watch
Price on request
Verified Dealer
AE
Rolex GMT-Master II PEPSI 126710BLRO
AED 70,462
Verified Dealer
10
CH
Rolex GMT-Master II White Gold Pepsi 40mm Blue Dial 126710BLRO
AED 167,295
Free shipping
Verified Dealer
12
US
Rolex GMT-MASTER II Stainless Steel Red & Blue Pepsi 126710BLRO
AED 75,018
Free shipping
Verified Dealer
193
US
Rolex GMT-Master II Pepsi 126719BLRO
AED 179,575
Free shipping
Verified Dealer
416
UK
Rolex - GMT-Master II Pepsi Meteorite
AED 190,370
Verified Dealer
 
DE
Rolex Gmt-Master II Pepsi
AED 38,939
Verified Dealer
1176
NL
Rolex GMT-Master II Jubilee Bracelet Pepsi 126710BLRO
AED 68,645
Free shipping
Verified Dealer
45
US
Rolex GMT-Master II White Gold Pepsi Blue/Red Ceramic Bezel 2016
AED 123,767
Verified Dealer
142
US
Rolex GMT-Master II Steel & Ceramic Watch “ Pepsi " Box/Papers...
AED 71,083
Free shipping
Verified Dealer
 
US
Rolex GMT-Master II 40mm Pepsi
AED 72,771
Free shipping
Verified Dealer
10
US
Rolex White Gold GMT-Master II 40 Pepsi 116719BLRO Watch
AED 121,907
Free shipping
Verified Dealer
12
US
Rolex GMT-MASTER II Steel Red & Blue Pepsi Bezel 126710BLRO
AED 75,018
Free shipping
Verified Dealer
193
US
Rolex GMT-Master Pepsi 1675
AED 104,947
Free shipping
Verified Dealer
416
UK
Rolex - GMT-Master II Pepsi
AED 74,994
Verified Dealer
 
DE
Rolex Gmt-Master II Pepsi Faded Bezel
AED 37,909
Verified Dealer
1176
NL
Rolex GMT-Master II Pepsi
AED 73,964
Verified Dealer
10
EE
Rolex Vintage 1987 Rolex GMT-Master 16753 PEPSI CONVERSION...
AED 33,737
Verified Dealer
79
US
Rolex Gmt Master II 16710 Rectangle Error Dial Rare "z" Pepsi...
AED 43,888
Verified Dealer
41
US
Rolex GMT-Master II Pepsi [Mint/Complete]
AED 71,252
Free shipping
Verified Dealer
64
US
Rolex GMT Master II - Pepsi Bezel - Never Polished - 2-Year...
AED 41,206
Verified Dealer
613
MC
Rolex GMT-MASTER II Steel Red & Blue Pepsi Bezel 126710BLRO
AED 75,018
Free shipping
Verified Dealer
193
US
Rolex GMT Master II Pepsi
AED 119,179
Verified Dealer
85
CH
Rolex GMT-Master "Pepsi" Small GMT Hand Stainless Steel 1675 -...
AED 163,712
Verified Dealer
265
UK
Rolex GMT-Master II Pepsi from 2003 with B + P NEW ROLEX SERVICE
AED 49,241
Verified Dealer
560
NL
Rolex GMT Master Pepsi Jubilee BJ.1972
AED 54,392
Verified Dealer
90
AT
Rolex GMT-Master II 116719 BLRO 18K White Gold Blue Dial Pepsi...
AED 154,448
Free shipping
Verified Dealer
18
US
Rolex GMT-Master "Pepsi" 1675
AED 44,826
Free shipping
Verified Dealer
594
US
Rolex Gmt Master 16700 "u" S/s 40mm Vintage Pepsi Ghost Bezel...
AED 51,765
Verified Dealer
41
US
Rolex GMT-Master II Pepsi 16710T
AED 39,225
Free shipping
Verified Dealer
183
US
Rolex GMT-Master II Pepsi Bezel - Serviced by Rolex
AED 51,004
Verified Dealer
233
UK
Rolex GMT-Master II 126710BLRO PEPSI LC100
AED 73,758
Verified Dealer
346
DE
Rolex - GMT-Master II Pepsi Meteorite
AED 190,370
Verified Dealer
95
SE
Rolex GMT-Master II Pepsi
AED 69,994
Verified Dealer
85
CH
Rolex GMT-Master II 16710 'Pepsi' - Box & Papers
AED 53,639
Verified Dealer
161
UK
Rolex GMT Master II 16710 F Serial Pepsi Insert Box & Papers
AED 53,993
Free shipping
Verified Dealer
18
US
Rolex GMT-Master, Ref 1675, Steel, Pepsi Bezel, Mark 1, Year 1969
AED 58,498
Free shipping
Verified Dealer
129
US
Rolex GMT-Master Pepsi 1971 MK2 Dial, Red Back Bezel, Steel Watch
AED 69,964
Verified Dealer
71
UK
Rolex GMT Master II 16710 Pepsi Oysterband K-Serie + All Black...
AED 53,563
Verified Dealer
512
DE
Rolex GMT-Master II Steel & Ceramic “Pepsi" Box/Papers Unworn...
AED 74,834
Free shipping
Verified Dealer
 
US
Rolex 126710BLRO GMT-Master II "Pepsi" Black Dial Red/Blue Bzl SS
AED 70,400
Free shipping
Verified Dealer
51
HK
Rolex 16750 GMT-Master, Black Dial, Pepsi Bezel, 1979 +Box
AED 40,790
Verified Dealer
503
LT
Rolex GMT-Master II PEPSI 126710BLRO ALL STICKERS INTACT
AED 70,821
Free shipping
Verified Dealer
183
US
Rolex GMT-Master Pepsi Pcg Stainless Steel 1675 - COM1866
AED 88,617
Verified Dealer
265
UK
Rolex GMT Master II 16710 U Serial Pepsi RSC Serviced
AED 46,266
Free shipping
Verified Dealer
18
US
TOP
Rolex 2018 Pepsi SS - GMT-Master II
AED 71,130
Private Seller
 
UK
Rolex GMT-Master II 126710BLRO 'Pepsi' - Box & Papers
AED 71,130
Verified Dealer
161
UK
Rolex GMT-Master II Pepsi Stainless Steel Black Bezel 16710
AED 35,257
Verified Dealer
28
US
Rolex GMT-Master II Steel & Ceramic “Pepsi" Box/Papers Unworn...
AED 71,083
Free shipping
Verified Dealer
 
US
Rolex GMT-Master II "Pepsi" 16710
AED 41,074
Free shipping
Verified Dealer
594
US
Rolex GMT-Master 16750 Pepsi Vintage
AED 44,914
Free shipping
Verified Dealer
28
ES
Rolex GMT-Master II "Pepsi" 16710
AED 38,321
Verified Dealer
374
ES
Rolex GMT-Master Pepsi Stainless Steel 16750 - W5932
AED 67,628
Verified Dealer
265
UK
Rolex 16700 GMT Master E Serial Faded Pepsi Insert Tritium...
AED 42,402
Free shipping
Verified Dealer
18
US
Rolex GMT-Master II White Gold Pepsi Blue Dial - 2018 Unworn
AED 189,254
Verified Dealer
233
UK
Rolex GMT-Master 16700 Pepsi
AED 36,261
Verified Dealer
53
IT
Rolex Vintage Pepsi GMT-Master Ref-1675 Stainless Steel Bj-1970
AED 43,266
Verified Dealer
226
DE
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Rolex Pepsi: The Legendary GMT-Master with a Blue and Red Bezel

Rolex introduced the red and blue bezel on the Rolex GMT-Master now commonly known as the "Pepsi." It quickly became one of the Swiss luxury watch manufacturer's most beloved models, not least of all due to its high quality and second time zone.

Reasons to Buy a Rolex Pepsi

  • High brand recognition thanks to its unique red and blue "Pepsi" bezel
  • In-house caliber with a second hour hand to display another time zone
  • GMT-Master II with a third time zone and a black and red "Coke" bezel
  • Available with a red and blue Cerachrom bezel and 18-karat white gold case since 2014

Rolex Pepsi – The GMT-Master with a Cult Following

In the mid-1950s, the American airline Pan American World Airways (Pan Am) needed a watch with a second time zone. Rolex created the GMT-Master (GMT standing for Greenwich Mean Time) for the airline in 1954. The watch features a bidirectional 24-hour bezel and a second hour hand. The second hour hand makes one full rotation per day and displays another time zone in conjunction with the bezel. This feature is ideal for pilots, businessmen, and politicians.

The "Pepsi watch" has a red and blue bezel, which earned it its nickname, as the Pepsi logo uses the same color combination. The bicolor bezel has a practical use: The red half symbolizes day while blue represents night. One glance is enough to differentiate between night and day in the second time zone. The first GMT-Master II, introduced in 1985, featured a red and black bezel. Therefore, it's nicknamed the "Coke watch".

How much does a Rolex Pepsi cost?

Model Price (approx.) Production period Features
GMT-Master Ref. 6543 43,200 USD 1954-1959 Bakelite or aluminum bezel, no crown protector
GMT-Master Ref. 1675 32,500 USD 1959-1980 Calibers 1565 and 1575, crown protector
GMT-Master Ref. 16750 11,000 USD 1981-1988 Caliber 3075 with stop-seconds mechanism and Quickset date
GMT-Master II Ref. 16710 13,000 USD 1989-2007 Calibers 3185 and 3186, sapphire glass
GMT-Master II Ref. 116719 BLRO 32,500 USD 2014-present 18k white gold, Cerachrom bezel, Triplock crown

Detailed Price Information

Across the 60-year production period, Rolex released the GMT-Master in a variety of colors. However, the combination of a black dial with a blue and red bezel remains the most popular among Rolex fans and collectors. Early models, such as the first GMT-Master with the reference number 6542 and its successor, the ref. 1675, are especially highly coveted. The former was only manufactured from 1954 to 1959 and lacked a crown protector. In the beginning, its bezel was still made of plastic Bakelite, which tended to break and was quickly replaced by aluminum. Plan to spend around 43,200 USD on a ref. 6542 in good condition.

Its successor model with the reference number 1675 was part of the Rolex catalog for more than 20 years and is one of the most sought-after Pepsi models today. Unlike its older sister model, it features a crown protector and was outfitted with the caliber 1565, which was later replaced by the caliber 1575. Depending on its condition, plan to spend between 14,900 and 32,500 USD on one of these watches. Rolex introduced the GMT-Master with the reference number 16750 in 1981. It was powered by the caliber 3075, which provided it with a stop-seconds mechanism and a Quickset function for the date. It also had improved water resistance – from this model on, all GMT-Masters were water resistant to 100 m (10 bar, 328 ft). Set aside around 11,000 USD for a never-worn piece from this series. Pre-owned models are slightly less expensive at about 10,500 USD.

New and Improved: Caliber 3085, Sapphire Glass, and a Third Time Zone

Only a few years later, Rolex added the GMT-Master II with the reference number 16760 into the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't technically considered a Pepsi, but rather a Rolex Coke. Nevertheless, it brought with it certain features that would also be significant for future Pepsi models. For example, the caliber 3085 made it possible to display three time zones at once. In addition, Rolex provided this watch with a larger crown protector and replaced the Plexiglass with sapphire glass . You can get a "Fat Lady" in fine condition for around 9,700 USD.

The next stage in its evolution followed in 1989, with the reference number 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This watch is markedly thinner than the "Fat Lady" and came with neither the Pepsi nor the Coke bezel. Instead, it came with a blue and black Batman bezel, a reddish brown root beer bezel, or a black bezel. These watches were also the first to use SuperLuminova as the luminous material instead of tritium. You can purchase a pre-owned model in good condition starting at about 9,000 USD. Never-worn pieces start around 13,000 USD.

In 2014, Rolex rereleased a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719 BLRO. This model is only available with an 18-karat white gold case . What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a so-called "maxi dial" with enlarged, glow-in-the-dark indices. The chronometer-certified caliber 3186 with a Parachrom hairspring ticks away inside this watch. One of these watches costs about 32,500 USD new and 30,200 USD in very good condition. In 2018, Rolex began offering this timepiece with a blue maxi dial instead of the previous black dial. This new model is priced at 41,200 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a blue and red Cerachrom Pepsi bezel (ref. 126710BLRO) to their catalog. In addition to the material and slightly altered case design, the watch manufacturer also made changes on the inside of this model. It is now powered by the in-house caliber 3285, which comes with their patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only unaffected by magnetic fields, but also much more efficient. The Jubilee bracelet made of so-called "Oystersteel" stainless steel is also new. This GMT-Master II in stainless steel was released in spring 2018 for a price of 10,400 USD.

An Additional Timezone

If you frequently travel through different time zones, you already appreciate the advantages of a GMT watch. In no time at all, you can know what time it is in a second time zone thanks to the 24-hour bezel and second hour hand. Wearers frequently set this to their home time. The three traditional hands for hours, minutes, and seconds display the local time. The bicolor Pepsi bezel helps you differentiate between night and day. Therefore, you always know the perfect time to make a phone call home.

Reading the second time zone using the 24-hour bezel is fast and easy. The bezel has 24 markers that correspond to the 24 time zones. You can set the bezel with a few turns (clicks) to any time zone in the world. The only requirement is that the hour hand is set to Greenwich Mean Time in London. For example, when it's 14:00 (2:00 PM) in San Francisco, the GMT hand points to 22:00 (10:00 PM) on the bezel, which is set to zero. The time difference between London and San Francisco is eight hours. If you're in Central Europe and want to know how late it is in San Francisco, then you turn the bezel eight clicks to the right. If you want to know what time it is in a time zone east of GMT, then you have to turn the bezel to the left. To tell the time in Moscow, you turn the bezel left three times. For Hong Kong, you turn it eight times to the left.

Since the introduction of caliber 3085 in the GMT-Master II, you can set two time zones without turning the bezel. First, you unscrew the crown counterclockwise. Then, you pull it into the second position, where you can set the hour, minute, and 24-hour hands. You can set the local time, or the central hour hand, with the crown in the first position. The hand jumps from hour to hour. You can also set the date in this position.

Rolex Pepsi and the Proven Oyster Design

The Rolex Pepsi is a member of the Oyster sports watch collection. With its distinctive red and blue bezel, the Pepsi is one of the most striking GMT-Master models. Watches such as the Submariner, one of the first diving watches in the world, have also become watch icons.

Just as distinctive are the green Submariner models, also known as the "Hulk" or "Kermit." The Hulk features a green dial and bezel, while the Kermit only has a green bezel. The Pepsi and the Submariner both have 40-mm Oyster cases and three-piece link Oyster bands . Due to safety reasons, the Submariner's bezel can only be turned counterclockwise. Divers use the bezel to keep an eye on their dive time. The first 15 minutes have individual minute graduations. Altogether, the bezel covers a time span of 60 minutes.

The Rolex Daytona, the Swiss manufacturer's chronograph, is the perfect stopwatch. It has a diameter of 40 mm. The bezel features a tachymetric scale so you can determine speed over certain distances. The small seconds is located at six o'clock, the 30-minute counter at three o'clock, and the hour counter at nine o'clock. The Daytona is available in stainless steel, bicolor (stainless steel and yellow gold), or in solid yellow, white, or Everose gold. There is also a solid platinum model, which has a Cerachrom bezel. This type of bezel has been used with the stainless steel models since 2016.