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Patek Philippe Ref# 5970P-001,  Perpetual Chronograph
TOP
Patek Philippe Ref# 5970P-001, Perpetual Chronograph
AED 768,342
Seller
Michael Ashton
6
US
Ulysse Nardin Perpetual Manufacture
TOP
Ulysse Nardin Perpetual Manufacture
AED 100,279
Seller
LUXE WARE (HK) LIMITED
56
HK
Ulysse Nardin Genghis Khan Minute Repeater
Ulysse Nardin Genghis Khan Minute Repeater
AED 2,248,807
Seller
Luxury Souq Dubai
 
AE
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
AED 145,433
Seller
ZEGG & CERLATI
45
MC
Omega Speedmaster Racing
TOP
Omega Speedmaster Racing
AED 9,900
Seller
Private Seller
 
AE
Audemars Piguet QE II Cup Ref-15334OROO 18k Rose Gold Limited...
TOP
Audemars Piguet QE II Cup Ref-15334OROO 18k Rose Gold Limited...
AED 67,271
Seller
Bachmann & Scher
50
DE
Tudor Grantour Date
TOP
Tudor Grantour Date
AED 8,328
Seller
The Vintage Luxury
 
US
Raymond Weil Nabucco
TOP
Raymond Weil Nabucco
AED 8,704
Seller
Antonio Group
5
GI
Breitling Unitime Vintage Ref.: 2610 Bidynator -Felsa 711...
TOP
Breitling Unitime Vintage Ref.: 2610 Bidynator -Felsa 711...
AED 39,365
Seller
Dreamwatch Uhrenhandel
187
DE
Blancpain Quantieme Perpetuel 8 Jours
TOP
Blancpain Quantieme Perpetuel 8 Jours
AED 163,279
Seller
WatchesofMayfair.com
415
UK
Chopard Mille Miglia Monaco Historique 2010 box & papers complete
TOP
Chopard Mille Miglia Monaco Historique 2010 box & papers complete
AED 19,047
Seller
Vintage & Prestige
20
UK
Roger Dubuis Excalibur 42MM Automatic Skeleton
Roger Dubuis Excalibur 42MM Automatic Skeleton
AED 157,042
Seller
Luxury Souq Dubai
 
AE
Chopard Happy Sport
TOP
Chopard Happy Sport
AED 106,024
Seller
Heursel 1745
 
BE
Longines Conquest Heritage
Longines Conquest Heritage
AED 2,624
Seller
Private Seller
AE
Audemars Piguet Royal Oak Selfwinding
Audemars Piguet Royal Oak Selfwinding
AED 114,127
Seller
LUXE WARE (HK) LIMITED
56
HK
Franck Muller Conquistador Chronograph 18K Rose Gold 8005 cc King
TOP
Franck Muller Conquistador Chronograph 18K Rose Gold 8005 cc King
AED 37,178
Free shipping
Seller
Pawndeluxe
118
NL
Richard Mille RM 010 Le Mans Limited Edition 30 pcs
TOP
Richard Mille RM 010 Le Mans Limited Edition 30 pcs
AED 345,540
Seller
AP Watches
 
ES
Hublot King Power F1 India,  Ltd Edition, Box & Papers
TOP
Hublot King Power F1 India, Ltd Edition, Box & Papers
AED 80,686
Seller
Tempvs Ltd
102
UK
IWC Da Vinci Perpetual Calendar Chronograph
TOP
IWC Da Vinci Perpetual Calendar Chronograph
AED 109,961
Seller
WatchesofMayfair.com
415
UK
Rolex 116710 GMT Master II, Steel, ceramic bezel DLC Coating
Rolex 116710 GMT Master II, Steel, ceramic bezel DLC Coating
AED 54,346
Seller
Limitedluxury
AE
Omega Constellation Quartz
Omega Constellation Quartz
AED 18,927
Seller
Luxury Souq Dubai
 
AE
Patek Philippe Chronograph 130 Sector silver dial Full Set 1939’s
TOP
Patek Philippe Chronograph 130 Sector silver dial Full Set 1939’s
Price on request
Seller
Watches Management
29
IT
Rolex Submariner 116613LN
Rolex Submariner 116613LN
AED 36,356
Seller
Private Seller
AE
Chopard L.U.C Pink Gold chrono One 22000ht
TOP
Chopard L.U.C Pink Gold chrono One 22000ht
AED 112,847
Seller
RIVIERAWATCH
88
FR
Zenith Elite Grand Class Reserve De Marche RDM Dual Timer
TOP
Zenith Elite Grand Class Reserve De Marche RDM Dual Timer
AED 12,028
Free shipping
Seller
Pawndeluxe
118
NL
Rolex Datejust
Rolex Datejust
AED 52,472
Seller
INTERNATIONAL WATCH TRADING FZCO
AE
Hublot Classic Fusion 45, 42, 38, 33 mm
Hublot Classic Fusion 45, 42, 38, 33 mm
AED 168,564
Seller
LUXE WARE (HK) LIMITED
56
HK
Chopard Happy Sport 36 mm Automatic
TOP
Chopard Happy Sport 36 mm Automatic
AED 73,570
Seller
WatchesofMayfair.com
415
UK
Audemars Piguet Royal oak offshore chrono Rose Gold 2014
Audemars Piguet Royal oak offshore chrono Rose Gold 2014
AED 142,799
Seller
Limitedluxury
AE
Omega Seamaster Planet Ocean
Omega Seamaster Planet Ocean
AED 19,864
Seller
Luxury Souq Dubai
 
AE
Jaeger-LeCoultre Squadra Chronograph GMT 230.2.45
TOP
Jaeger-LeCoultre Squadra Chronograph GMT 230.2.45
AED 67,303
Seller
TimeWorld
30
CH
Rolex Yacht-Master 116655
Rolex Yacht-Master 116655
AED 71,212
Seller
Private Seller
AE
Roger Dubuis La Monegasque Moon Phase Perpetual Calendar Rose...
TOP
Roger Dubuis La Monegasque Moon Phase Perpetual Calendar Rose...
AED 130,781
Seller
RIVIERAWATCH
88
FR
Zenith Captain Elite Power Reserve  03.2122.685/21.C493
TOP
Zenith Captain Elite Power Reserve 03.2122.685/21.C493
AED 12,903
Free shipping
Seller
Pawndeluxe
118
NL
Patek Philippe World Time Chronograph
TOP
Patek Philippe World Time Chronograph
AED 238,000
Seller
Haute Horologe
AE
Zenith El Primero Tourbillon
Zenith El Primero Tourbillon
AED 75,926
Seller
LUXE WARE (HK) LIMITED
56
HK
Blancpain L-Evolution Quantième Complet 8 Jours
TOP
Blancpain L-Evolution Quantième Complet 8 Jours
AED 116,390
Seller
WatchesofMayfair.com
415
UK
Breitling Chronomat 41 Airborne
Breitling Chronomat 41 Airborne
AED 21,738
Seller
Limitedluxury
AE
Breguet Tourbillon Messidor Grande Complication
Breguet Tourbillon Messidor Grande Complication
AED 374,801
Seller
Luxury Souq Dubai
 
AE
Rolex DAYTONA
Rolex DAYTONA
AED 82,456
Seller
INTERNATIONAL WATCH TRADING FZCO
AE
Patek Philippe Calatrava
Patek Philippe Calatrava
AED 22,488
Seller
Private Seller
AE
Longines vintage Calatrava 2-tone sector dial from the 30's
TOP
Longines vintage Calatrava 2-tone sector dial from the 30's
AED 23,182
Seller
Cosimo Superior Rare Wrist Watches
 
NL
Jaeger-LeCoultre Reverso All SS Steel 260.8.08 NO INSCRIPTION...
TOP
Jaeger-LeCoultre Reverso All SS Steel 260.8.08 NO INSCRIPTION...
AED 10,476
Free shipping
Seller
Pawndeluxe
118
NL
Omega 41,5mm Seamaster Aqua Terra 150M Master Co-Axial, B&P,...
Omega 41,5mm Seamaster Aqua Terra 150M Master Co-Axial, B&P,...
AED 20,951
Free shipping
Seller
chronopark GmbH
 
DE
Hublot Classic Fusion 45, 42, 38, 33 mm
Hublot Classic Fusion 45, 42, 38, 33 mm
AED 207,721
Seller
LUXE WARE (HK) LIMITED
56
HK
Blancpain Ultraplate
TOP
Blancpain Ultraplate
AED 26,244
Seller
WatchesofMayfair.com
415
UK
Audemars Piguet Royal Oak Offshore Chronograph
Audemars Piguet Royal Oak Offshore Chronograph
AED 260,487
Seller
Limitedluxury
AE
Rolex GMT-Master II Steel and Gold
Rolex GMT-Master II Steel and Gold
Price on request
Seller
Luxury Souq Dubai
 
AE
Chopard Imperial Chrono 38/3168-23 Whiete Gold Diamonds 32mm
TOP
Chopard Imperial Chrono 38/3168-23 Whiete Gold Diamonds 32mm
AED 56,023
Seller
Taleda
367
CH
Rolex GMT-Master II
Rolex GMT-Master II
AED 46,850
Seller
Private Seller
AE
Patek Philippe Worldtimer
Patek Philippe Worldtimer
AED 404,589
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
197
DE
Chopard La Strada Classic Mother of Pearl Full Set - Perfect Gift
TOP
Chopard La Strada Classic Mother of Pearl Full Set - Perfect Gift
AED 6,561
Free shipping
Seller
Pawndeluxe
118
NL
Rolex 126711
TOP
Rolex 126711
AED 67,808
Seller
表家niuwatch
 
HK
Audemars Piguet Royal Oak Offshore Chronograph
Audemars Piguet Royal Oak Offshore Chronograph
AED 159,014
Seller
LUXE WARE (HK) LIMITED
56
HK
Vacheron Constantin Traditionelle Chronographe Quantième...
Vacheron Constantin Traditionelle Chronographe Quantième...
AED 484,655
Seller
Chronometrie Beyer AG
 
CH
IWC Aquatimer Chrono-Automatic
IWC Aquatimer Chrono-Automatic
AED 18,365
Seller
Limitedluxury
AE
Rolex Lady-Datejust 28 mm
Rolex Lady-Datejust 28 mm
Price on request
Seller
Luxury Souq Dubai
 
AE
Franck Muller Conquistador King
Franck Muller Conquistador King
AED 24,931
Seller
Helmut Seidl GmbH
9
DE
Hublot Big Bang Unico
Hublot Big Bang Unico
AED 55,633
Seller
Private Seller
AE
Omega Seamaster Co-Axial Skyfall 007
Omega Seamaster Co-Axial Skyfall 007
AED 24,057
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
197
DE
Baume & Mercier Hampton Rectangular Hampton Rectangular Ladies...
TOP
Baume & Mercier Hampton Rectangular Hampton Rectangular Ladies...
AED 7,654
Free shipping
Seller
Pawndeluxe
118
NL
Rolex 116503NG
TOP
Rolex 116503NG
AED 67,808
Seller
表家niuwatch
 
HK
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?
A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.
Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.
An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.
Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.
If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.
About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:
  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph
to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.
There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.
However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.
Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.
The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.

Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.

International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.

Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.

Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.

Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.

Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.

Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.

TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.

Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.
Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.

Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.
After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.
Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.

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