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Bulgari Yellow gold 33mm Quartz BB 33 GGD pre-owned
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Bulgari Швейцарские Часы 33 Mm
AED 30,857
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RU
Bulgari Steel 38mm Automatic BB38SLCH pre-owned
Bulgari Chronograph Automatik Edelstahl Herrenuhr Ref. BB38SLCH
AED 9,303

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DE
Bulgari Steel 35mm Automatic LCV 35 S pre-owned
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Bulgari Diagono LCV 35 S Stainless Steel Black dial Automatic...
AED 7,257
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941
NL
Bulgari Titanium 41mm Automatic 102858 BGO41C14TVD new UAE, Dubai
Bulgari Octo Solotempo Automatic Date Titanium Grey Dial 41m
AED 20,697
Professional dealer
91
AE
Bulgari Yellow gold 42mm Automatic BB42GL new UAE, Ras Al Khaimah
Bulgari BB 42 GL AUTO
AED 44,929
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AE
Bulgari Steel 41mm Automatic OC41C3SSD 102856 pre-owned UAE, Abu Dhabi
Bulgari Bvlgari Octo Roma Blue Dial
AED 19,455
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285
AE
Bulgari Yellow gold 40mm Automatic SC 40 SG pre-owned UAE, Dubai
Bulgari Diagono Professional Flyback
AED 20,320
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83
AE
Bulgari Titanium 40mm Automatic 103301 new UAE, Dubai
Bulgari Octo Finissimo Arabic Blue Dial
AED 51,178
Professional dealer
385
AE
Bulgari Carbon 38mm Quartz BB 38 CL CH pre-owned UAE, Dubai
Bulgari Carbongold Abu Dhabi Limited Edition Chronograph Black...
AED 6,760
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69
AE
Bulgari Gold/Steel 35mm Quartz 102123 SP35BSPG.1T pre-owned UAE, Sharjah
Bulgari Serpenti Tubogas
AED 28,500
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AE
Bulgari Steel 40mm Automatic CH40STA pre-owned
Bulgari Diagono Chronograph Automatik Edelstahl Herrenuhr Ref....
AED 9,303

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DE
Bulgari Steel 38mm Automatic BB 38 SS CH pre-owned
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Bulgari BB 38 SS CH Bvlgari Automatic Stainless Steel...
AED 8,850
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941
NL
Bulgari Rose gold 37mm Quartz 102872 SPP37WGDMOPL new UAE, Dubai
Bulgari Serpenti Incantati
AED 114,773
Professional dealer
91
AE
Bulgari Steel 41mm Automatic 102929 new UAE, 88225 dubai
Bulgari BVLGARI BVLGARI limited edition UAE edition
AED 20,000
Private Seller
 
AE
Bulgari Yellow gold 35mm Automatic DG35C6GLD pre-owned UAE, Abu Dhabi
Bulgari Bvlgari Bulgari Diagono 101617 Yellow Gold Automatic
AED 23,369
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285
AE
Bulgari Rose gold 35mm Automatic 102450 new UAE, Dubai
Bulgari Tubogas Double Spiral
AED 76,766
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83
AE
Bulgari Steel 41mm Automatic 103133 new UAE, Dubai
Bulgari BVLGARI BVLGARI Automatic Blue Dial Automatic Blue...
AED 13,171
Professional dealer
385
AE
Bulgari Steel 34mm Automatic EG 35 S pre-owned UAE, Dubai
Bulgari Ergon Black Dial 34mm Steel
AED 4,160
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69
AE
Bulgari Rose gold 35mm Quartz 101923 SP35C6GDG.2T pre-owned UAE, Sharjah
Bulgari Tubogas Serpenti 18K Yellow Gold
AED 102,000
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AE
Bulgari Yellow gold 29mm Quartz SQ29GL pre-owned
Bulgari Quadrato 18K (0,750) Gold Unisex Ref. SQ29GL Klassiker
AED 11,119

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DE
Bulgari Steel 19mm Quartz BB191TS pre-owned
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Bulgari bvlgari serpenti tubog, SERPENTI TUBOGAS, QUARTZ,...
AED 18,607
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941
NL
Bulgari Steel 42mm Automatic 102252 new UAE, Dubai
Bulgari Diagono
AED 14,601
Professional dealer
91
AE
Bulgari Carbon 38mm Quartz BB 38 CL CH new UAE, Dubai
Bulgari Carbongold "Dubai" limited edition (864/999)
AED 10,160
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AE
Bulgari Steel 35mm Quartz BZ35S pre-owned UAE, Abu Dhabi
Bulgari Bvlgari B.Zero1 Steel 35mm Quartz Black Dial
AED 4,892
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Professional dealer
285
AE
Bulgari Steel 33mm Bulgari LU33SKSS/MEA 103031 new UAE, Dubai
Bulgari LVCES SKELETON
AED 27,169
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83
AE
Bulgari Steel 38mm Automatic BGO 38 S new UAE, dubai
Bulgari Octo
AED 15,052
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AE
Bulgari Steel 41mm DP41WSVSDB 102733 new UAE, Dubai
Bulgari Diagono
AED 15,617
Professional dealer
385
AE
Bulgari Titanium 40mm Manual winding 102714 new UAE, Dubai
Bulgari OCTO FINISSIMO
AED 60,585
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19
AE
Bulgari Yellow gold 36mm Automatic RT45G pre-owned
Bulgari Rettangolo 18K (0,750) Gelbgold Automatik Datum...
AED 16,928

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DE
Bulgari Steel 42mm Automatic BB42BSSDCH pre-owned
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Bulgari Bvlgari Chronograph Automatic Black Dial Stainless...
AED 16,111
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941
NL
Bulgari Gold/Steel 35mm Quartz 103149 new UAE, Dubai
Bulgari Serpenti
AED 47,038
Professional dealer
91
AE
Bulgari Steel 40mm Automatic EG 40 S pre-owned UAE, Sharjah
Bulgari Ergon
AED 8,000
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AE
Bulgari Aluminum 32mm Quartz AL 32 TA pre-owned UAE, Abu Dhabi
Bulgari Bvlgari Aluminium Diagono Black Diamonds Dial
AED 5,946
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285
AE
Bulgari Rose gold 33mm Quartz 103145 SPP33WGG new UAE, Dubai
Bulgari Serpenti Seduttori 33 Mm
AED 56,446
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83
AE
Bulgari Yellow gold Quartz RTC49G pre-owned
Bulgari Rettangolo Chronograph 18k Rtc49g
AED 18,063
Professional dealer
103
US
Bulgari Steel 41mm 102788 new UAE, Dubai
Bulgari Diagono
AED 15,617
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385
AE
Bulgari Rose gold 33mm 102833 new UAE, Dubai
Bulgari LVCEA
AED 75,637
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19
AE
Bulgari Yellow gold 33mm Automatic BB33GLGMT pre-owned
Bulgari GMT 18K Gelbgold Automatik Damenuhr Gold Ref. BB33GL GMT
AED 11,573

Sold by Chrono24

DE
Bulgari Rose gold BRRP44C14GLPS new UAE, Dubai
Bulgari Daniel Roth Petite
AED 49,500
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27
AE
Bulgari Steel 33mm Automatic LU33C2SLD/11 new UAE, Dubai
Bulgari LVCEA Mother of Pearl DAIL
AED 18,063
Professional dealer
91
AE
Bulgari Titanium 40mm Manual winding 102714 BGO40TLXTSK new
Bulgari Octo Finissimo
AED 68,028
Professional dealer
55
BE
Bulgari Steel 42mm Automatic BB42SLCH pre-owned UAE, Abu Dhabi
Bulgari Bvlgari Chronograph 2009 Black Dial
AED 9,840
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285
AE
Bulgari Gold/Steel 33mm Automatic 102198 LU33WSPGSPGD/11 pre-owned UAE, Dubai
Bulgari Lucea
AED 31,798
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83
AE
Bulgari Steel Automatic Octo new
Bulgari Octo Ultranero 102581
AED 18,044
Professional dealer
126
US
Bulgari Steel 41mm DP41C8SVSD 102787 new UAE, Dubai
Bulgari Diagono
AED 15,617
Professional dealer
385
AE
Bulgari Bronze 41mm Automatic 102977 new UAE, Dubai
Bulgari Bvlgari Solotempo
AED 14,300
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19
AE
Bulgari Steel 35.5mm Automatic DG35SCH pre-owned
Bulgari Diagono Diamanten Automatik Edelstahl Herrenuhr Ref....
AED 11,119

Sold by Chrono24

DE
Bulgari Steel 41mm Automatic 102854 OC41BSPGD new UAE, Dubai
Bulgari Octo Roma
AED 43,500
Free shipping
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27
AE
Bulgari Ceramic 42mm Automatic DG42C6SCVDCH new UAE, Dubai
Bulgari Diagono Chrono Ceramic with Date
AED 17,686
Professional dealer
91
AE
Bulgari Gold/Steel Quartz 103287 new UAE, 213858
Bulgari Serpenti
AED 28,223
Free shipping
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12
AE
Bulgari Yellow gold 38mm Automatic BB38GLMP pre-owned UAE, Abu Dhabi
Bulgari Bvlgari 18Kt Yellow Gold Moonphase Grey Dial
AED 27,658
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285
AE
Bulgari Rose gold 35mm Quartz 103003 new UAE, Dubai
Bulgari Serpenti Tubogas
AED 88,808
Free shipping
Professional dealer
83
AE
Bulgari White gold 26mm Quartz 101787 SPW26WGD1GD1.1T new
Bulgari Serpenti Scaglie 26mm Jewelery White Gold with...
AED 158,838
Professional dealer
247
IT
Bulgari Steel 56mm Automatic new UAE, Dubai
Bulgari Endurer Chronosprint 101878 bre56bsvdchs
AED 37,631
Professional dealer
385
AE
Bulgari Ceramic 40mm Automatic 103077 BGO40BCCXTAUTO new
Bulgari Octo Finissimo
AED 47,791
Professional dealer
279
US
Bulgari Gold/Steel 35mm Quartz 102236 SP35C6SPG.2T pre-owned
Bulgari Serpenti
AED 33,679
Professional dealer
144
US
Bulgari Steel 42mm Automatic BB42SLCH new UAE, Dubai
Bulgari Chronograph
AED 17,800
Free shipping
Professional dealer
27
AE
Bulgari Rose gold 37mm Automatic DVP37PAGDL-102741 new UAE, Dubai
Bulgari Bvlgari Divas’ Dream 18K Rose Gold & Diamonds Ladies...
AED 86,174
Professional dealer
91
AE
Bulgari White gold 38mm Manual winding BB W38 GL TB pre-owned
Bulgari Tourbillon BB W38 GL TB - 18K White Gold - Box & Papers
AED 151,784
Professional dealer
316
UK
Bulgari Steel 35mm Automatic AA44S pre-owned UAE, Abu Dhabi
Bulgari Assioma Steel 35mm Bvlgari Mother-of-pearl Mop Diamond
AED 7,150
Free shipping
Professional dealer
285
AE
Bulgari Steel 41mm Automatic BGO41BBSVD 102581 new UAE, Dubai
Bulgari Octo
AED 23,068
Free shipping
Professional dealer
83
AE

Bvlgari: Italian Luxury Since 1884

Bvlgari watches stand out with their elegant designs and fantastic craftsmanship. While most Bvlgari in-house calibers are extremely flat, many still feature practical complications like a tourbillon, GMT function, or chronograph.

By Chrono24 Last updated on January 20, 2020

5 Reasons to Buy a Bvlgari Watch

  • Fine Italian design
  • Swiss precision and craftsmanship
  • Remarkably flat in-house calibers
  • Top models with a tourbillon, GMT function, or chronograph
  • Women's models with gemstones

Italian Style Meets Swiss Watchmaking

When Greek silversmith Sotirios Voulgaris (or "Sotirio Bulgari" in Italian) opened his jewelry and antique shop in Rome in 1881, he never could have imagined that his small business would one day become one of the world's largest luxury goods brands. However, despite their long history, the company didn't enter the watch scene until almost a century later in 1980 when they opened their production facilities in Switzerland. Since then, Bvlgari has been responsible for some spectacular models.

Bvlgari watches sit at the intersection of Italian design and Swiss precision. While the company initially relied on movements from third parties, such as the Zenith El Primero, they now produce most of their calibers in house. Bvlgari has earned a reputation for crafting extremely flat movements, as seen in the Octo Finissimo Tourbillon. At only 1.95 mm thick, it's one of the world's flattest movements with a flying tourbillon. The Octo Finissimo Minute Repeater and Octo Finissimo Chrono GMT are also among the flattest of their kind.

Despite being made in Switzerland, the look of these watches is perhaps best described as Italian chic. Many designs include concepts from famed watch designer Gérald Genta . Bvlgari has been incorporating Genta's ideas into their watches since acquiring his company in 2000. The clearest examples of this are the Octo collection and certain Bvlgari Bvlgari models.

In addition to stainless steel and gold, the manufacturer builds cases out of materials like titanium or ceramic. Bvlgari also uses state-of-the-art movement technology, such as silicon escapements.


How much do Bvlgari watches cost?

Model Price (approx.) Features
Octo Finissimo Tourbillon 179,000 USD Platinum, very flat, automatic, tourbillon
Bvlgari Bvlgari Tourbillon 83,500 USD Tourbillon, rose gold
Serpenti Tubogas 30,000 USD Diamonds, rose gold, quartz movement
Octo Finissimo Automatic 10,500 USD Very flat, small seconds
Diagono Scuba Chrono 7,100 USD Chronograph, rose gold
Diagono GMT 5,700 USD Second time zone, stainless steel
Octo Roma 4,700 USD Date, stainless steel
Bvlgari Bvlgari Solotempo 4,400 USD Date, rose gold

Octo: Extra-Flat Octagonal Watches

The Octo is Bvlgari's most expansive collection. Its name is a reference to the octagonal design of every model's dial and case. A flattened round bezel tops off each of these remarkably thin timepieces.

The Octo Roma is this collection's entry-level model. This three-hand watch measures 41 mm in diameter and is powered by the in-house caliber BVL 191 Solotempo . Like every Octo model, the dial is pared down to the essentials. Applied line indices mark every hour except for 6 and 12 o'clock, which are represented by Arabic numerals. The only other feature is a date display at 3 o'clock. You can purchase a stainless steel model on a leather strap for as little as 4,600 USD. Prices for rose gold models sit around 14,500 USD.

Flat, flatter, flattest – the Octo Finissimo takes the concept of a flat watch to the next level. For example, the Finissimo Automatic is less than 6 mm thick. This is largely thanks to the automatic caliber BVL138. This movement is only 2.23 mm thick and provides this model with a small seconds at 7 o'clock and a 60-hour power reserve. Thanks to its extra facets, the 40-mm case feels even more futuristic than that of the Roma. The Octo Finissimo Automatic is available in stainless steel, rose gold, titanium, or ceramic. Prices range from 7,800 USD for a stainless steel model to 40,500 USD for the rose gold edition.

However, the true stars of the Octo collection are its more complicated models. Examples include the Octo Finissimo Tourbillon with a flying tourbillon, the Finissimo Chrono GMT with a second time zone and chronograph, and the Finissimo Minute Repeater with a minute repeater. Despite their intricate complications, these watches are extremely flat. Even the Chrono GMT and Minute Repeater are under 7 mm thick. Of course, all this luxury has its price. Plan to spend some 14,500 USD on a titanium chronograph model. If you'd prefer a platinum watch with a tourbillon, be sure to have about 179,000 USD on hand.


The Bvlgari Bvlgari Dress Watch

The most prominent feature of each Bvlgari Bvlgari watch is a wide round bezel with the company's name written in the classical Latin alphabet. Thanks to their round cases, these watches feel more traditional than their Octo counterparts. However, both collections share Arabic numerals at 6 and 12 o'clock, as well as line indices.

Another difference between these two collections is their size. Unlike the Octo, the Bvlgari Bvlgari comes in men's and women's sizes. Most of the 23 and 33-mm Lady models contain a quartz movement. What's more, many of these timepieces feature diamonds on their dials and a cabochon-cut stone on their crowns. There are also automatic women's models, including classic three-hand editions and timepieces with a tourbillon. These watches are typically 37 mm in diameter.

Simple quartz-powered models in stainless steel sell for as little as 2,000 USD. Similar editions with diamonds cost roughly 8,400 USD. Prices for automatic women's watches begin around 3,900 USD and top off at 25,000 USD for especially intricate models.

Bvlgari Bvlgari men's watches are 41 mm in diameter. There are three-hand editions with the Solotempo caliber BVL 191, as well as tourbillon watches with the caliber BVL 263. Three-hand models are available in stainless steel, rose gold, or a two-tone combination of both metals. These timepieces demand between 4,000 and 4,400 USD. On the other hand, the tourbillon models come in rose or white gold. These watches are extremely rare and require an investment of some 83,500 USD.


Diagono: Bvlgari's Sports Watch

Bvlgari ceased production of the Diagono collection in 2017. These watches are the Bvlgari Bvlgari's sportier sister models and have the same wide bezel with a double inscription. They also share Bvlgari's typical dial design. However, lugs integrated into the case and a crown protector make the Diagono a true sports watch. Most of these timepieces are made of stainless steel, though certain editions feature a rose gold bezel. There's also the Diagono Magnesium. Its case is a combination of magnesium and temperature-resistant PEEK (polyether ether ketone). PEEK is commonly used in the aerospace and automotive industries.

The Diagono is available as a three-hand watch or chronograph. The in-house Solotempo caliber BVL 191 ticks away inside most of the three-hand editions. These timepieces range from 38 to 41 mm in diameter and cost anywhere from 1,100 to 4,000 USD depending on the material and edition.

Each of the 42-mm chronographs gets its power from either an ETA movement, such as the 2892-A2, or the Zenith El Primero – as is the case with the Diagono Velocissimo. Plan to spend anywhere from 1,400 to 4,500 USD for one of these timepieces.

The Diagono Scuba sees the addition of a diving watch to the series. This timepiece is water-resistant to 300 m (30 bar, 984 ft) and features a toothed diving bezel. There's also a screw-down crown and case back. The Scuba comes as a three-hand timepiece, chronograph, or watch with a second time zone. Each version is available in stainless steel, rose gold, or as a two-tone edition. Prices start around 1,700 USD for a simple three-hand watch and go up to 11,000 USD or more for a gold chronograph.


Serpenti: Lithe Luxury

Bvlgari blurs the line between high-end watchmaking and luxury jewelry in their Serpenti and High Jewelry collections. As its name implies, the designs of the Serpenti collection are all inspired by snakes. Each case represents the serpent's head, while the band gracefully wraps around the wearer's arm up to seven times. Most models come in white, rose, or yellow gold; however, there's also a handful of stainless steel editions. Many versions also feature diamond-studded bezels or dials. Quartz movements power these exquisite timepieces.

Depending on the material and amount of twists, Serpenti watches cost between 4,900 and 33,500 USD.

Bvlgari turns the glamour dial up another notch in the High Jewelry series. It contains the most luxurious models from other collections, including the Serpenti. These timepieces come exclusively in rose, white, or yellow gold and are encrusted in diamonds, rubies, emeralds, and other gemstones. There are even so-called Serpenti "secret watches" with the watch and its quartz movement hidden away inside the snake's hinged mouth.

The most intricate models can cost upwards of 134,000 USD. Versions with fewer jewels change hands for as little as 39,000 USD.


The History of Bvlgari

Greek silversmith Sotirios Voulgaris founded Bvlgari in Rome in 1884. He had already opened several jewelry and antique shops three years prior. He began operating under the name "Old Curiosity Shop" and mostly sold Art Deco-style jewelry up through the 1930s.

In the 1950s and 60s, Hollywood royalty like Elizabeth Taylor, Clarke Gable, Gary Cooper, Audrey Hepburn, and Sophia Loren discovered the brand, leading to Bvlgari's international breakthrough. By the mid-1970s, the company had stores in New York, Paris, and Monte Carlo.

Bvlgari established itself as a serious producer of luxury watches in 1980 with the foundation of the Bulgari Haute Horlogerie SA in Neuchâtel, Switzerland. They further cemented this status by acquiring Gérald Genta's brand in 2000. Bvlgari has belonged to the LVMH Moët Hennessy – Louis Vuitton SE luxury goods conglomerate since 2011.