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Rolex GMT-Master
16700 Pepsi faded bezel watch only
AED35,668
+ AED703 for shipping
Rolex GMT-Master
1675
AED59,307
+ AED731 for shipping
Rolex GMT-Master
I 16700 Steel Pepsi Bezel Original Rolex Warranty Service Dated 2011 40mm
AED39,060
+ AED252 for shipping
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Rolex GMT-Master
Steel - Pepsi
AED40,581
+ AED1,016 for shipping
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Rolex GMT-Master
Pepsi 1961 Pointed Crown Guards
AED40,489
+ AED373 for shipping
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Rolex GMT-Master
II Nos mai indossato full set
AED105,209
Excl. shipping
Private Seller
Rolex GMT-Master
1675
AED27,683
+ AED753 for shipping
Popular
Rolex GMT-Master
16700 Pepsi 40mm Black Dial Circa 1996 T Serial
AED36,907
+ AED942 for shipping
Popular
Rolex GMT-Master
Red and Black Coke 40mm Oyster Bracelet Year 1991 | FULL SET
AED41,431
+ AED565 for shipping
Popular
Rolex GMT-Master
'1675' Nipple Dial
AED39,548
+ AED373 for shipping
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Rolex GMT-Master
1985 Pepsi Red Blue
AED44,894
Free shipping
Promoted
Rolex GMT-Master
6542
AED127,957
Excl. shipping
Private Seller
Rolex GMT-Master
Pepsi serviced
AED40,617
+ AED605 for shipping
Rolex GMT-Master
16750
AED34,986
+ AED750 for shipping
Rolex GMT-Master
Coke
AED36,911
+ AED373 for shipping
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Rolex GMT-Master
RARE 1959 Vintage Pepsi Stainless Steel 6542
AED105,457
+ AED561 for shipping
Rolex GMT-Master
1985 GMT-Master 16750 Patina Black Dial SS Oyster No Papers 40mm
AED37,100
+ AED565 for shipping
Promoted
Rolex GMT-Master
1972 Rolex GMT Master Long E
AED64,030
Excl. shipping
Private Seller
Rolex GMT-Master
1675 Pepsi "Long E" Jubilee bracelet
AED58,901
+ AED2,031 for shipping
Rolex GMT-Master
eye of tiger
AED45,293
+ AED605 for shipping
Rolex GMT-Master
Pepsi 16700 From 1989
AED40,215
+ AED1,016 for shipping
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Rolex GMT-Master
40 mm Pepsi Red Blue Steel Automatic Watch 1675 Circa 1965
AED37,627
+ AED377 for shipping
Rolex GMT-Master
Ref. 16700 - Coke - Serial R
AED39,199
Free shipping
Promoted
Rolex GMT-Master
16750 with tropical brown insert
AED55,988
Excl. shipping
Private Seller
Rolex GMT-Master
"Pepsi" 16750 Box Matte Tritium Dial Rolex Service 2017
AED48,705
+ AED930 for shipping
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Rolex GMT-Master
"PEPSI" - LC100 - FULL SET 1991 - Ref. 16700
AED58,413
+ AED8,120 for shipping
Rolex GMT-Master
1675 by Mohammed bin Rashid Al Maktoum 1971’s
AED360,919
+ AED609 for shipping
Rolex GMT-Master
'Pepsi'
AED45,167
+ AED486 for shipping
Rolex GMT-Master
Vintage GMT Master 16750 Circa 1984 Blue Red Pepsi Bezel - Discontinued Transitional Model
AED45,179
+ AED373 for shipping
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Rolex GMT-Master
Full set original receipt 1973 US. army owner history
AED73,118
Excl. shipping
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Rolex GMT-Master
Pepsi 16750 c. 1982
AED50,948
+ AED293 for shipping
Rolex GMT-Master
Pepsi Long E
AED48,136
+ AED366 for shipping
Rolex GMT-Master
16753 - Tiger Nipple Brown Fading Dial - Steel Gold - 1983 - GENUINE
AED43,465
+ AED321 for shipping
Rolex GMT-Master
Brown Nipple Dial Rootbeer full set
AED60,526
+ AED731 for shipping
Rolex GMT-Master
16753
AED36,153
+ AED487 for shipping
Promoted
Rolex GMT-Master
1675 mk3 Radial Dial 1976 Punched Paper Full Set
AED154,360
Excl. shipping
Private Seller
Rolex GMT-Master
1957 Rolex GMT-Master 6542 Radium Tropical Brown Dial Bakelite Bezel
AED320,148
+ AED358 for shipping
Rolex GMT-Master
2025 SERVICE Rolex GMT-Master 40mm PEPSI Steel Blue Red Oyster RSC Watch 16700
AED43,288
+ AED1,879 for shipping
Rolex GMT-Master
16700 Pepsi
AED41,051
+ AED2,260 for shipping
Rolex GMT-Master
16750 "Pepsi" (ca. 1981)
AED46,714
+ AED244 for shipping
Promoted
Rolex GMT-Master
FULL Rolex Service March 2024 BUCHERER
AED38,813
Excl. shipping
Private Seller
Rolex GMT-Master
"Coke" unpolished
AED64,181
+ AED1,418 for shipping
Chrono24 Direct
Rolex GMT-Master
Vintage 1969 Root Beer Nipple Dial "Concorde" Yellow Gold 40mm (1675)
AED105,461
+ AED753 for shipping
Rolex GMT-Master
Nipple Dial Jubilee Bracelet Unpolished Case Circa 1980
AED44,444
+ AED942 for shipping
Rolex GMT-Master
16750 PEPSI (1982) invoice from Olivine Paris
AED52,803
+ AED236 for shipping
Rolex GMT-Master
1675 Cornino glossy gilt dial 1962's
AED137,096
+ AED609 for shipping
Promoted
Rolex GMT-Master
1985 GMT Original box and Manuals. Fresh service w/warranty
AED36,907
Excl. shipping
Private Seller
Rolex GMT-Master
16753
AED36,153
+ AED894 for shipping
Rolex GMT-Master
16753
AED36,122
+ AED297 for shipping
Rolex GMT-Master
Pepsi Vintage 16750 Tritium 1987 Oyster Band Rolex Service 05/2022
AED48,741
+ AED1,011 for shipping
Rolex GMT-Master
pepsi
AED42,652
+ AED362 for shipping
Rolex GMT-Master
Pepsi
AED48,339
+ AED362 for shipping
Promoted
Rolex GMT-Master
16753 ROLEX Root Beer - Nipple Dial
AED58,901
Excl. shipping
Private Seller
Rolex GMT-Master
Vintage
AED40,012
+ AED565 for shipping
Rolex GMT-Master
Vintage GMT Master "Pepsi Bezel" SS Jubilee Circa 1978
AED51,789
+ AED373 for shipping
Rolex GMT-Master
Ref. 1675 anno 1967 SERVICED
AED48,339
+ AED1,178 for shipping
Rolex GMT-Master
pepsi del 1999 Only swiss top condition full set con documenti e scatola Rolex
AED44,602
+ AED3,250 for shipping
Rolex GMT-Master
UNPOLISHED Rolex GMT-Master 40mm PEPSI Black Steel Blue Red JUBILEE Watch 16700
AED39,521
+ AED1,879 for shipping
Rolex GMT-Master
Ref. 1675 Patina Dial Top Conditions Just Service 30-month Warranty Year 1977
AED60,526
+ AED1,422 for shipping
Rolex GMT-Master
1979 GMT-Master 16753 Root Beer Nipple Dial TT Jubilee No Papers 40mm
AED39,171
+ AED565 for shipping

Rolex GMT-Master: Iconic Watch and Investment

The Rolex GMT-Master is a legend in the watch world. This timepiece displays a second time zone, and has held the fascination of watch enthusiasts for almost 70 years. As a coveted collector's item, the GMT-Master has become a profitable investment.

The Watch For Globetrotters and Investors

Rolex released the first GMT-Master in 1955. Pan American World Airways (Pan Am) commissioned the Genevan manufacturer to produce a timepiece that would enable their pilots and flight attendants on transatlantic flights to track the time back home as well as the time at their destination. Over the next 44 years, Rolex would produce numerous models with just slight deviations from the original design.

Rolex only produced the very first model, the ref. 6542, until 1959. This rare timepiece features a Bakelite bezel, and has experienced a significant increase in value over the past decade, with prices rising by nearly 200%.

This model was succeeded by the ref. 1675, which was upgraded to an aluminum bezel. This watch is also on the upswing, and has seen a strong increase in price as a result. In the past 10 years, its value has roughly quadrupled – there are not many conservative investments that can boast the same record. The last GMT-Master ever produced, the ref. 16700, has also performed well in the last five years. Today, it is worth about three times as much as it was in 2018.

Overall, almost all Rolex GMT-Masters have become coveted collector's items, and prices are on the rise. Two driving forces behind this strong value appreciation are demand outpacing supply, and the fact that alternative investment pieces such as art and luxury goods are becoming increasingly popular.

Furthermore, the GMT-Master has been a favorite of TV and film heroes. The watch made its big breakthrough in the 1964 James Bond flick "Goldfinger." Tom Selleck also wore a Rolex GMT-Master in his role as Magnum, P.I.

Reasons to Buy a Rolex GMT-Master

  • High-quality luxury watch with a second time zone
  • Popular models are very likely to appreciate in value
  • Bidirectional bezel with a 24-hour scale
  • In-house, COSC-certified caliber
  • Available in stainless steel, solid gold, or stainless steel and gold (two-tone)

Prices at a Glance: Rolex GMT-Master

Reference numberPrice (approx.)Bezel, caliber
654245,500 USDBakelite Pepsi bezel, caliber 1030
167520,000 USDPepsi bezel, caliber 1570
1675016,000 USDPepsi bezel, caliber 3075
1670014,500 USDPepsi bezel, caliber 3175
1675316,000 USDRoot beer bezel, caliber 3075
1671014,000 USDPepsi bezel, caliber 3185

How much does a Rolex GMT-Master cost?

The earliest GMT-Masters bear the reference number 6542 and use the caliber 1036. These timepieces are rare and, therefore, expensive. Prices range from 25,500 USD to over 100,000 USD depending on the watch's condition, history, and accessories.

Its successor, the ref. 1675, had a production run of around 20 years and is thus much easier to find. This model gets its power from the Rolex caliber 1565. Prices for this timepiece have also increased significantly in recent years. Today, a pre-owned GMT-Master ref. 1675 costs about 20,500 USD. In comparison, the average price for this reference was "only" 12,000 USD in 2018, which corresponds to a price appreciation of over 70%.

Rolex manufactured the reference 16750 between 1979 and 1988. Its power comes from the caliber 3075. Prepare to spend around 16,500 USD for one of these timepieces in excellent condition. This is quite an increase from 2018, when prices were closer to 9,000 USD. The value appreciation for this watch is also extremely strong at 83%.

The GMT-Master ref. 16700 saw Rolex make the switch to scratch-resistant sapphire crystal. It is available with a Pepsi bezel, as well as a solid black bezel. The most recent editions feature indices filled with Super-LumiNova, a luminous material that replaced the use of tritium. Inside the watch, you'll find the slightly modified caliber 3175.

Prices for this model are also on the rise. New pieces now demand an investment of around 19,500 USD – that's over double what they cost five years ago. Even entry-level models with clear signs of wear have increased in value, rising from 6,000 USD in 2018 to about 14,000 USD at the time of writing.

Profitable GMT-Masters: "Root Beer" and "Nipple Dial"

In addition to the stainless steel GMT-Master, Rolex also produced "exotic" versions in white or yellow gold, as well as a two-tone version in gold and stainless steel. One example of a two-tone watch is the ref. 16753. This model features a glossy brown dial with gold applied indices. Fans quickly dubbed this color combination "Root Beer." A two-tone Jubilee bracelet completes the watch's retro look.

Expect to pay 16,500 USD for one of these timepieces in used condition. This model has thus appreciated by 100% since 2018.

Both the Root Beer and other gold GMT-Masters are available with a "nipple dial." This type of dial has smaller gold indices that protrude more than standard hour markers. The ref. 16758 is one such timepiece. You have the choice between a black or brown dial. This model exudes the unmistakable retro charm of the 1980s and costs about 40,500 USD pre-owned. While the value of this reference was relatively stable between 2017 and 2020 at around 15,000 USD to 20,500 USD, fans and investors have been willing to invest significantly more in this model since 2021.

Since 1982: The GMT-Master II

The GMT-Master II joined the Rolex family in the early 1980s. The original watch with the reference number 16760 features sapphire crystal and a red and black "Coke" bezel. It is outfitted with the then-new caliber 3085. This movement enables the wearer to independently adjust the hour hand, making it easier to set the local time. Due to its large, thick case, the watch earned the nickname "Fat Lady." As the first GMT-Master II, the watch is very popular with collectors. Today, a used "Fat Lady" requires an investment of some 14,500 USD, which is quite a jump from the 8,000 USD it cost in 2017. The first GMT-Master II reference has thus increased in value by 81%, making it quite a profitable investment.

Its successor, the ref. 16710, is outfitted with the slightly modified caliber 3185 and demands around 13,500 USD in similar condition. This reference has more or less doubled in value in the last five years.

Rolex upgraded the GMT-Master II in 2007, resulting in the ref. 116710LN. Two of the most obvious changes were the black ceramic bezel and weightier Oyster case, also known as the "maxi case."

The manufacturer ceased production of this GMT-Master II in 2019, causing prices to skyrocket. Today, pre-owned pieces sell for about 16,500 USD, while mint-condition watches can cost over 20,000 USD. Back in 2018, you could find this model selling for between 6,900 USD and 9,000 USD depending on its condition. The value of this edition has increased dramatically.

A Great Investment: The GMT-Master II Batman

The Rolex Batman (ref. 116710BLNR) with a blue and black bezel is one of the most highly sought-after GMT-Master models. Rolex only produced this particular reference from 2014 to 2019, and many collectors are keen to get their hands on one. Prices for never-worn timepieces rose from 9,000 USD in 2018 to more than 23,500 USD in 2022. Used Rolex Batman watches sell for roughly 20,500 USD.

While 2019 saw the retirement of the original Batman, it also marked the introduction of its successor, the ref. 126710BLNR. This timepiece is largely identical to its predecessor, but comes on a Jubilee bracelet. Rolex also decided to change the caliber from the 3186 to the in-house caliber 3285. This movement has a longer, 70-hour power reserve.

However, like the ref. 116710BLNR, the current model is extremely popular and comes with long wait times at offline retailers. If you'd prefer not to wait for the latest Rolex Batman ref. 126710BLNR, you will have to pay a lot more than the official retail price of 9,895 USD. Expect a significantly higher price tag of around 25,000 USD for one of these timepieces in mint condition. Pre-owned watches cost only slightly less at 23,500 USD. Both models have thus appreciated by around 10,000 USD in the last two years.

GMT-Master II: Pepsi Models Since 2019

In 2019, Rolex announced that they were ceasing production of all GMT-Master II models with black bezels. At the same time, they launched the new Batman and two other models with a red and blue "Pepsi" ceramic bezel. The ref. 126719BLRO features a blue dial and is powered by the caliber 3285. The case and bracelet are crafted from white gold. This model's financial performance is also strong; in August 2019, new timepieces changed hands for around 41,500 USD. As of May 2022, however, you will need to be ready to invest closer to 68,000 USD. Pre-owned models are a little easier on the wallet, costing around 56,000 USD.

The version with a meteorite dial has the same reference (126719BLRO), inner workings, and is also made of white gold. According to Rolex, the meteorite comes from the center of an asteroid or perhaps even an exploded planet. You could buy this GMT-Master II in mid-2022 in mint condition for about 89,500 USD. This means that its value has almost doubled in just one year.

If you can do without a cosmic dial and white gold case, you may prefer the stainless steel edition. Rolex introduced the ref. 126710BLRO in 2018. Instead of the usual Oyster bracelet, this model comes on a five-piece link Jubilee bracelet. From a technical perspective, this watch is identical to the rest of the collection. The only difference between this model and the Batman is its bezel color and red GMT hand. Never-worn pieces sell for around 30,000 USD on Chrono24. Used watches demand roughly 2,000 USD less. Considering that new and pre-owned pieces sold for around 17,500 USD at the end of 2018, this Rolex watch has potential as an investment.