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Seiko Limited Edition Presage Power Res Fuyugeshiki Men's...
TOP
Seiko Limited Edition Presage Power Res Fuyugeshiki Men's...
AED 2,132
Seller
Diligence#1 International Distribution Inc.
PH
Vacheron Constantin Overseas Automatic
TOP
Vacheron Constantin Overseas Automatic
AED 65,792
Seller
Ronald Grob, Exklusive Zeitmesser
164
CH
Zenith Elite
TOP
Zenith Elite
AED 28,894
Seller
STENSTRUP Watches & Jewellery
11
DK
Doxa GRANDE METRE BLUE PLANET LIMITED EDITION 800PCS WORLD
TOP
Doxa GRANDE METRE BLUE PLANET LIMITED EDITION 800PCS WORLD
AED 12,901
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
172
PL
Omega Speedmaster Moonwatch CK2998 "Panda" 311.33.40.30.02.001
Auction
Omega Speedmaster Moonwatch CK2998 "Panda" 311.33.40.30.02.001

AED 20,449

Current bid

Ends in:

1d 08h 29m 36s

Auction over

Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001
Auction
Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001

AED 21,519

Current bid

Ends in:

1d 08h 49m 36s

Auction over

Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001
Auction
Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001

AED 22,153

Current bid

Ends in:

1d 09h 03m 36s

Auction over

Omega Speedmaster Snoopy Award NOS 3578.5100
Auction
Omega Speedmaster Snoopy Award NOS 3578.5100

AED 51,121

Current bid

Ends in:

1d 08h 23m 36s

Auction over

Omega Speedmaster Moonwatch "Panda" CK2998 311.33.40.30.02.001
Auction
Omega Speedmaster Moonwatch "Panda" CK2998 311.33.40.30.02.001

AED 20,449

Current bid

Ends in:

1d 09h 05m 36s

Auction over

Rado 56-H Chronometre, 1st Version, Very Rare
TOP
Rado 56-H Chronometre, 1st Version, Very Rare
AED 29,220
Seller
Plus Ultra AG
5
CH
Cartier Calibre Diver Wsca0010
TOP
Cartier Calibre Diver Wsca0010
AED 22,579
Seller
Mall of the Watch
956
MC
Sarcar A11225ORP001.03 - BEFORE : $ 12,925 - NOW
Sarcar A11225ORP001.03 - BEFORE : $ 12,925 - NOW
AED 44,208
Seller
AL MASAOOD JEWELLERY LLC
7
AE
Bell & Ross Vintage 126XL  Limited Edition
TOP
Bell & Ross Vintage 126XL Limited Edition
AED 31,844
Seller
Fernando Monge SA
139
ES
Omega Moonwatch Speedmaster APOLLO XVII  45th Anniversary
TOP
Omega Moonwatch Speedmaster APOLLO XVII 45th Anniversary
Price on request
Seller
SORELLE RONCO
973
IT
Audemars Piguet Royal Oak Selfwinding
TOP
Audemars Piguet Royal Oak Selfwinding
AED 69,000
Seller
Private Seller
 
AE
Ulysse Nardin Marine
TOP
Ulysse Nardin Marine
AED 84,670
Seller
Royal watches
46
AE
Omega Speedmaster Moonwatch Professional Chronograph | 42MM
TOP
Omega Speedmaster Moonwatch Professional Chronograph | 42MM
AED 14,791
Seller
Juwelier van Willegen
64
NL
Bovet Dimier Récital Tourbillon
Bovet Dimier Récital Tourbillon
AED 131,126
Seller
Istana
AE
Epos Oeuvre D'Art 3429
Straight from the manufacturer
Epos Oeuvre D'Art 3429
AED 8,818
Seller
EPOS Uhren
Cartier Tank Solo
TOP
Cartier Tank Solo
AED 11,955
Seller
Chase Hattan
30
UK
Alain Silberstein KA21 - Krono A Noir  - BEFORE : $ 3,170 - NOW
Alain Silberstein KA21 - Krono A Noir - BEFORE : $ 3,170 - NOW
AED 11,052
Seller
AL MASAOOD JEWELLERY LLC
7
AE
Ulysse Nardin Maxi Marine Chronometer 41mm
TOP
Ulysse Nardin Maxi Marine Chronometer 41mm
AED 55,168
Seller
Fernando Monge SA
139
ES
Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001
Auction
Omega Speedmaster 60th Anniversary '57 311.10.39.30.01.001

AED 21,301

Current bid

Ends in:

1d 08h 31m 36s

Auction over

Audemars Piguet Royal Oak Perpetual Calendar
TOP
Audemars Piguet Royal Oak Perpetual Calendar
AED 194,500
Seller
Private Seller
 
AE
Omega Speedmaster Moonwatch Apollo 17 311.30.42.30.99.002
Auction
Omega Speedmaster Moonwatch Apollo 17 311.30.42.30.99.002

AED 17,892

Current bid

Ends in:

1d 08h 45m 36s

Auction over

Omega Seamaster Aqua Terra 150M Master Co-Axial  | 41MM
TOP
Omega Seamaster Aqua Terra 150M Master Co-Axial | 41MM
AED 17,607
Seller
Juwelier van Willegen
64
NL
Icelink SENATOR 6Timezone
Icelink SENATOR 6Timezone
AED 28,286
Seller
Istana
AE
Epos Sportive 3438
Straight from the manufacturer
Epos Sportive 3438
AED 3,216
Seller
EPOS Uhren
A. Lange & Söhne Saxonia Thin
TOP
A. Lange & Söhne Saxonia Thin
AED 56,787
Seller
WatchesofMayfair.com
501
UK
Alain Silberstein VK11 - Pave Krono - BEFORE : $ 6,185 - NOW
Alain Silberstein VK11 - Pave Krono - BEFORE : $ 6,185 - NOW
AED 21,168
Seller
AL MASAOOD JEWELLERY LLC
7
AE
Chopard Happy Sport Snowflake White gold and steel
TOP
Chopard Happy Sport Snowflake White gold and steel
AED 27,691
Seller
Fernando Monge SA
139
ES
Zenith Grande Class Traveler Open Multi City
Zenith Grande Class Traveler Open Multi City
AED 71,183
Seller
Royal watches
46
AE
Tudor Black Bay GMT
TOP
Tudor Black Bay GMT
AED 16,500
Seller
Private Seller
 
AE
Bulgari OCTO FINISSIMO
TOP
Bulgari OCTO FINISSIMO
AED 71,183
Seller
Haute Horologe
AE
Graham Tourbillograph Silverstone Retail 112.000,-
TOP
Graham Tourbillograph Silverstone Retail 112.000,-
AED 155,494
Seller
Juwelier Pieter Jacobs
184
NL
Icelink SENATOR 6Timezone "SS Snow"
Icelink SENATOR 6Timezone "SS Snow"
AED 45,145
Seller
Istana
AE
Epos Emotion 3390 24h
Straight from the manufacturer
Epos Emotion 3390 24h
AED 5,858
Seller
EPOS Uhren
Arnold & Son Tourbillon Chronometer No.36
TOP
Arnold & Son Tourbillon Chronometer No.36
AED 87,332
Seller
WatchesofMayfair.com
501
UK
Alain Silberstein VK12 - Pave Krono - - BEFORE : $ 5,695 - NOW
Alain Silberstein VK12 - Pave Krono - - BEFORE : $ 5,695 - NOW
AED 19,482
Seller
AL MASAOOD JEWELLERY LLC
7
AE
Christina Design London 516 SBL SILICONE
Christina Design London 516 SBL SILICONE
AED 746
Seller
RADIANT TRADERS
 
AE
Zenith El Primero Tourbillon
Zenith El Primero Tourbillon
AED 76,428
Seller
Royal watches
46
AE
Audemars Piguet Royal Oak Offshore Chronograph
TOP
Audemars Piguet Royal Oak Offshore Chronograph
AED 78,500
Seller
Private Seller
 
AE
Audemars Piguet Royal Oak Offshore Chronograph
TOP
Audemars Piguet Royal Oak Offshore Chronograph
AED 93,250
Seller
Private Seller
 
AE
Ulysse Nardin Marine Chronometer Torpilleur
TOP
Ulysse Nardin Marine Chronometer Torpilleur
AED 19,085
Seller
CANTELI JOYEROS SL
22
ES
Icelink AMBASSADOR 18K SNOW
Icelink AMBASSADOR 18K SNOW
AED 116,515
Seller
Istana
AE
Epos Passion 3434OH
Straight from the manufacturer
Epos Passion 3434OH
AED 6,241
Seller
EPOS Uhren
Omega Speedy Tuesday 311.32.42.30.01.001
Auction
Omega Speedy Tuesday 311.32.42.30.01.001

AED 31,562

Current bid

Ends in:

1d 08h 57m 36s

Auction over

Sarcar A11225ORZ001.03 - BEFORE : $ 20,410 - NOW
Sarcar A11225ORZ001.03 - BEFORE : $ 20,410 - NOW
AED 70,434
Seller
AL MASAOOD JEWELLERY LLC
7
AE
Christina Design London 514 BLBLBL
Christina Design London 514 BLBLBL
AED 746
Seller
RADIANT TRADERS
 
AE
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
AED 75,830
Seller
Private Seller
AE
Breitling Chronomat 44
Breitling Chronomat 44
AED 27,000
Seller
Royal watches
46
AE
Corum Admiral's Cup 46mm Seafender Chronograph Titanium 2013
Corum Admiral's Cup 46mm Seafender Chronograph Titanium 2013
AED 11,221
Free shipping
Seller
European Jewellery
19
AE
Rolex Oyster Perpetual [FREE WORLDWIDE SHIPPING]
Rolex Oyster Perpetual [FREE WORLDWIDE SHIPPING]
AED 14,986
Seller
Private Seller
 
AE
Icelink SENATOR 6Timezone
Icelink SENATOR 6Timezone
AED 35,217
Seller
Istana
AE
Epos Originale 3437
Straight from the manufacturer
Epos Originale 3437
AED 4,899
Seller
EPOS Uhren
Omega Speedmaster Moonwatch Apollo XI NOS 311.30.42.30.01.002
Auction
Omega Speedmaster Moonwatch Apollo XI NOS 311.30.42.30.01.002

AED 22,954

Current bid

Ends in:

1d 08h 53m 36s

Auction over

Alain Silberstein VS21A- Pave SmileDay Automatic - BEFORE : $...
Alain Silberstein VS21A- Pave SmileDay Automatic - BEFORE : $...
AED 10,865
Seller
AL MASAOOD JEWELLERY LLC
7
AE
Christina Design London 140-2 GWBL
Christina Design London 140-2 GWBL
AED 1,982
Seller
RADIANT TRADERS
 
AE
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
AED 63,476
Seller
CANTELI JOYEROS SL
22
ES
Breitling Chronoliner Limited Edition
Breitling Chronoliner Limited Edition
AED 44,958
Seller
Royal watches
46
AE
Patek Philippe World Time Chronograph
TOP
Patek Philippe World Time Chronograph
AED 238,000
Seller
Haute Horologe
AE
Rolex GMT-Master II
Rolex GMT-Master II
AED 46,831
Seller
Private Seller
AE
Icelink SENATOR 6Timezone
Icelink SENATOR 6Timezone
AED 48,142
Seller
Istana
AE
Epos Oeuvre D'Art 3400 GMT
Straight from the manufacturer
Epos Oeuvre D'Art 3400 GMT
AED 7,860
Seller
EPOS Uhren
  • 30
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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