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TOP
Patek Philippe Piece Unique 1978 Largest Known 35m Skeleton...
AED 524,462
Free shipping
Verified Dealer
26
US
TOP
Audemars Piguet Royal Oak Offshore Chronograph Rose Gold with...
Price on request
Verified Dealer
 
AE
TOP
Girard Perregaux GIRARD-PERREGAUX 81010-11-431-11A LAUREATO
AED 30,565
Verified Dealer
12
HK
TOP
Franck Muller FM952QZCOLDRM
AED 17,766
Verified Dealer
12
HK
TOP
Patek Philippe Nautilus 5980-1400R-010 Full diamond Rose Gold
Price on request
Verified Dealer
 
AE
Patek Philippe Nautilus 5712
AED 317,780
Verified Dealer
11
CH
TOP
Patek Philippe Annual Calendar, Moon Phases Ref. 5396G - 011...
AED 164,386
Free shipping
Verified Dealer
89
IT
Zenith Defy 95.9000.670/78.M9000
AED 20,417
Verified Dealer
 
US
Ulysse Nardin EL TORO Gmt Perpetual Calendar - Full Set - UN...
AED 115,293
Verified Dealer
628
MC
TOP
Chopard L'Heure
AED 142,354
Verified Dealer
115
AE
TOP
Patek Philippe Aquanaut Blue Dial & Strap Steel 5067A-025
AED 93,654
Free shipping
Verified Dealer
12
US
TOP
Rolex Daytona
AED 91,739
Private Seller
 
AE
TOP
Maurice Lacroix Masterpiece Squelette MP7138-SS001-030
AED 17,749
Verified Dealer
68
NL
TOP
Patek Philippe Grand Complications Perpetual Calendar Chronogr...
Price on request
Verified Dealer
 
AE
TOP
Rolex Lady-Datejust 28, closing sale - official price 15.800 CHF
AED 41,384
Verified Dealer
28
CH
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
AED 6,095
Verified Dealer
114
ES
Hublot Big Bang Unico
AED 50,573
Verified Dealer
 
US
Audemars Piguet Royal Oak Offshore Ceramic - Chronograph -...
AED 123,558
Verified Dealer
628
MC
TOP
TAG Heuer Connected Smart Watch Pink Gold 46mm NEW
AED 24,753
Verified Dealer
778
BE
TOP
Patek Philippe Nautilus
AED 256,982
Free shipping
Verified Dealer
12
US
Alain Silberstein OG12-Rondo GMT Auto- WAS: 4,884(USD) ESP....
AED 7,867
Verified Dealer
17
AE
TOP
Maurice Lacroix Pontos Chronograph Valjoux 7750 Limited...
AED 6,591
Verified Dealer
68
NL
TOP
Patek Philippe Nautilus Moon Phase Diamond Baguette White Gold...
Price on request
Verified Dealer
 
AE
TOP
Tudor Black Bay Bronze 43, new
AED 13,150
Verified Dealer
28
CH
TOP
Tissot Seastar 1000
AED 2,128
Verified Dealer
114
ES
Vacheron Constantin Patrimony
AED 110,512
Verified Dealer
 
US
Rolex Yacht-Master 42
AED 104,705
Verified Dealer
 
AE
TOP
Breitling Chronomat 44 B01 Rose Gold Black Dial Black Alligato...
AED 49,547
Verified Dealer
778
BE
TOP
Richard Mille Alexander Zverev Edition Watch RM67-02
AED 655,577
Free shipping
Verified Dealer
12
US
TOP
Rolex Daytona Black Dial NOS 116520
AED 107,235
Verified Dealer
622
NL
Meccaniche Veloci -CORSA CORTA-HANDWOUND-BEFORE 2,013(USD)...
AED 3,372
Verified Dealer
17
AE
TOP
Patek Philippe Nautilus 5711
Price on request
Verified Dealer
 
AE
TOP
Breguet Tradition 40, new, closing sale - official price...
AED 86,534
Verified Dealer
28
CH
TOP
Tissot T-RACE MARC MARQUEZ 2019 LIMITED EDITION
AED 2,479
Verified Dealer
114
ES
Hublot Big Bang Unico
AED 47,576
Verified Dealer
 
US
TOP
Maurice Lacroix Les Classiques Automatic Lady Watch LC6063
AED 6,178
Verified Dealer
68
NL
TOP
Vacheron Constantin Overseas Chronograph 42mm Silver Dial NEW
AED 49,547
Verified Dealer
778
BE
Patek Philippe Travel Time
AED 133,550
Verified Dealer
 
AE
Maurice Lacroix AIKON
AED 2,293
Verified Dealer
15
DE
Meccaniche Veloci - RALLY - CO-DRIVER WATCH - BEFORE 3,945...
AED 6,556
Verified Dealer
17
AE
Richard Mille RM 011 White Gold Full Diamond Afterset
Price on request
Verified Dealer
 
AE
TOP
Hublot King Power 48, new, closing sale - official price...
AED 62,078
Verified Dealer
28
CH
TOP
Casio Gravitymaster GWR-B1000X-1AER LIm-Edition
AED 3,822
Verified Dealer
114
ES
Audemars Piguet Royal Oak
AED 123,623
Verified Dealer
5
AE
Rolex Datejust 41 Ref. 126300 Edelstahl Rhodium Röm Oyster-Band
AED 29,340
Verified Dealer
456
DE
TOP
Rolex Datejust 36mm white gold blue dial crocodile 116139
AED 41,282
Verified Dealer
778
BE
Patek Philippe 5711 Platiumn Nautilus blue sapphires
AED 1,704,500
Verified Dealer
 
AE
TOP
IWC extra plate pre-DaVinci NOS, Full Set
AED 33,863
Verified Dealer
14
CH
Alain Silberstein KS12 - Klub Small Klassik - WAS: $ 1,480-...
AED 4,683
Verified Dealer
17
AE
Richard Mille RM11-03 Rose Gold Full Diamond Fly-Back Chronograph
Price on request
Verified Dealer
 
AE
TOP
Breguet Classique 40, new, closing sale - official price...
AED 45,147
Verified Dealer
28
CH
Gucci 15日なら全品5倍以上で店内ポイント最大42倍! グッチ 時計 ボーイズ 111 アナログ シルバー GUCCI...
AED 2,070
Verified Dealer
8
JP
Audemars Piguet Royal Oak
AED 99,127
Verified Dealer
5
AE
TOP
Blancpain Villeret Large Date Jour Retrograde 6668-1127-55B
AED 37,481
Verified Dealer
456
DE
TOP
Panerai Luminor Daylight set pam785 Blackseal and Daylight NEW
AED 55,787
Verified Dealer
778
BE
Patek Philippe Nautilus
AED 275,342
Verified Dealer
 
AE
Chopard Happy Sport
AED 36,338
Verified Dealer
 
US
Meccaniche Veloci GRAN TURISMO-QUATTRO-BEFORE 8,272(USD)- NOW...
AED 13,205
Verified Dealer
17
AE
Audemars Piguet Royal Oak Offshore Diver
Price on request
Verified Dealer
 
AE
TOP
Breitling Transocean Chronograph Unitime, closing sale, o.p....
AED 65,840
Verified Dealer
28
CH
Franck Muller Vanguard Skeleton seven days
AED 86,162
Verified Dealer
115
AE
Arnold & Son GLOBETROTTER
AED 44,205
Verified Dealer
5
AE
TOP
IWC with JLC Automatic Caliber, NOS, Full Set
AED 15,050
Verified Dealer
14
CH
Ball Trainmaster Legend Automatic Grey Dial Full Steel...
AED 4,091
Verified Dealer
778
BE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.