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Parmigiani Fleurier Fleurier Tonda 1950 squelette
TOP
Parmigiani Fleurier Fleurier Tonda 1950 squelette
AED 102,643
Seller
CORTI GIOIELLI
 
IT
Chopard L.U.C Lunar One 161927-1001
TOP
Chopard L.U.C Lunar One 161927-1001
AED 139,577
Seller
Watchdeals
229
NL
Baume & Mercier automatic chronograph
TOP
Baume & Mercier automatic chronograph
AED 14,168
Seller
i monili di Gaspare Aprile srl
10
IT
Cvstos Jetliner
TOP
Cvstos Jetliner
AED 54,009
Seller
VI Watch Guy
91
VI
Richard Mille RM 011 03 Rose Gold TI
TOP
Richard Mille RM 011 03 Rose Gold TI
AED 856,697
Free shipping
Seller
Express Watches
6
US
Chopard L’heure Du Diamant Medium Oval – 139383-1001
TOP
Chopard L’heure Du Diamant Medium Oval – 139383-1001
AED 225,471
Seller
Mall of the Watch
865
MC
Ulysse Nardin Maxi Marine Diver Black sea Chrono
TOP
Ulysse Nardin Maxi Marine Diver Black sea Chrono
AED 38,223
Seller
CANTELI JOYEROS SL
13
ES
Zenith ACADEMY CHRISTOPHE COLOMB EQUATION OF TIME
TOP
Zenith ACADEMY CHRISTOPHE COLOMB EQUATION OF TIME
AED 564,321
Seller
ZEGG & CERLATI
53
MC
Audemars Piguet Royal Oak Offshore Chronograph
TOP
Audemars Piguet Royal Oak Offshore Chronograph
AED 95,226
Seller
Private Seller
 
AE
Moritz Grossmann ATUM Backpage, charcoal
Straight from the manufacturer
Moritz Grossmann ATUM Backpage, charcoal
AED 164,916
BrandBoutique Member
Grossmann Uhren GmbH
Tudor HERITAGE BLACK BAY DARK 79230DK
TOP
Tudor HERITAGE BLACK BAY DARK 79230DK
AED 12,837
Free shipping
Seller
Plus Watch - Luxury Watches
2989
IT
Rolex GMT Master II BLNR NEW 116710BLNR
TOP
Rolex GMT Master II BLNR NEW 116710BLNR
AED 44,020
Seller
Filipucci Juweliers
449
NL
Audemars Piguet Royal Oak
Audemars Piguet Royal Oak
AED 214,920
Seller
GoldenTimeCo
AE
Richard Mille RM 055 Bubba Watson Asia Edition
TOP
Richard Mille RM 055 Bubba Watson Asia Edition
AED 558,714
Free shipping
Seller
Express Watches
6
US
Alain Silberstein KA23 - Krono A Gris
Alain Silberstein KA23 - Krono A Gris
AED 11,677
Seller
AL MASAOOD JEWELLERY LLC
6
AE
Ulysse Nardin Marine Diver  Black Sea Blue Dial
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
AED 24,694
Seller
CANTELI JOYEROS SL
13
ES
Tudor Black Bay GMT
TOP
Tudor Black Bay GMT
AED 16,500
Seller
Private Seller
 
AE
Zenith EL PRIMERO CHRONOMASTER 1969
TOP
Zenith EL PRIMERO CHRONOMASTER 1969
AED 54,113
Seller
ZEGG & CERLATI
53
MC
Longines 18K Gold Pocket watch Full Set
TOP
Longines 18K Gold Pocket watch Full Set
AED 6,008
Seller
qualityextra
14
HU
Omega CONSTELLATION OMEGA CO-AXIAL 38 MM ROSE GOLD
TOP
Omega CONSTELLATION OMEGA CO-AXIAL 38 MM ROSE GOLD
AED 46,464
Seller
Plus Watch - Luxury Watches
2989
IT
Audemars Piguet Royal Oak Selfwinding
Audemars Piguet Royal Oak Selfwinding
AED 85,670
Seller
Private Seller
AE
Ulysse Nardin Marine
TOP
Ulysse Nardin Marine
AED 67,046
Seller
Royal watches
39
AE
Rado HyperChrome Captain Cook
Rado HyperChrome Captain Cook
AED 5,606
Seller
Private Seller
 
AE
Tissot PR100 CHRONOGRAPH
Tissot PR100 CHRONOGRAPH
AED 1,490
Seller
Private Seller
AE
Omega Speedmaster Professional Moonwatch
Omega Speedmaster Professional Moonwatch
AED 13,500
Seller
Private Seller
AE
Rolex Oyster Perpetual [FREE WORLDWIDE SHIPPING]
Rolex Oyster Perpetual [FREE WORLDWIDE SHIPPING]
AED 13,968
Seller
Private Seller
 
AE
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
AED 76,445
Seller
Private Seller
AE
Zenith Pilot Type 20 Tourbillon Diamonds
TOP
Zenith Pilot Type 20 Tourbillon Diamonds
AED 485,728
Seller
ZEGG & CERLATI
53
MC
Ulysse Nardin Freak Lab Boutique Edition ... Rare
Ulysse Nardin Freak Lab Boutique Edition ... Rare
AED 246,300
Seller
Private Seller
AE
Sarcar A11225ORZ001.03
Sarcar A11225ORZ001.03
AED 70,967
Seller
AL MASAOOD JEWELLERY LLC
6
AE
Ulysse Nardin Marine Chronograph
TOP
Ulysse Nardin Marine Chronograph
AED 34,143
Seller
CANTELI JOYEROS SL
13
ES
Audemars Piguet Royal Oak Lady Quartz Steel Diamond Black Dial...
Audemars Piguet Royal Oak Lady Quartz Steel Diamond Black Dial...
AED 40,799
Seller
WatchesWorld UAE (WW INTERNATIONAL DWC LLC)
 
AE
Fortis B 42
Fortis B 42
AED 2,556
Free shipping
Seller
PLAZA GEN TRDG
6
AE
Rolex GMT-Master II
Rolex GMT-Master II
AED 46,560
Seller
Private Seller
AE
Audemars Piguet Royal Oak Selfwinding
Audemars Piguet Royal Oak Selfwinding
AED 305,432
Seller
GoldenTimeCo
AE
Casio G shock Gravity Master Sky Cockpit Series
Casio G shock Gravity Master Sky Cockpit Series
AED 2,000
Seller
Private Seller
AE
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
AED 135,927
Seller
ZEGG & CERLATI
53
MC
Omega Speedmaster Professional Moonwatch
TOP
Omega Speedmaster Professional Moonwatch
AED 15,804
Seller
WatchesofMayfair.com
467
UK
Sarcar Q46007-S30G10E
Sarcar Q46007-S30G10E
AED 49,959
Seller
AL MASAOOD JEWELLERY LLC
6
AE
Chopard L.U.C
Chopard L.U.C
AED 16,000
Seller
Private Seller
AE
Audemars Piguet Royal Oak Rose Gold Tourbillon Extra Thin...
Audemars Piguet Royal Oak Rose Gold Tourbillon Extra Thin...
AED 815,559
Seller
WatchesWorld UAE (WW INTERNATIONAL DWC LLC)
 
AE
Van Der Bauwede MAGNUM CHAMPS ELYSEES
Van Der Bauwede MAGNUM CHAMPS ELYSEES
AED 3,600
Free shipping
Seller
PLAZA GEN TRDG
6
AE
Breguet Classique Automatico Brillantes
TOP
Breguet Classique Automatico Brillantes
AED 55,616
Seller
Fernando Monge SA
131
ES
Patek Philippe Nautilus
TOP
Patek Philippe Nautilus
AED 230,000
Seller
Private Seller
AE
F.P.Journe Chronometre Optimum
F.P.Journe Chronometre Optimum
AED 210,450
Seller
GoldenTimeCo
AE
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
TOP
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
AED 173,161
Seller
ZEGG & CERLATI
53
MC
Cartier Tank MC
Cartier Tank MC
AED 28,500
Seller
Private Seller
AE
Sarcar M14391SM
Sarcar M14391SM
AED 7,393
Seller
AL MASAOOD JEWELLERY LLC
6
AE
Ebel Classic Hexagon
Ebel Classic Hexagon
AED 6,332
Seller
Private Seller
 
AE
Omega Speedmaster Professional Moonwatch [FREE WORLDWIDE...
Omega Speedmaster Professional Moonwatch [FREE WORLDWIDE...
AED 14,489
Seller
Private Seller
 
AE
Seiko Grand Seiko SBGJ019 Hi-Beat 36.000 GMT
Seiko Grand Seiko SBGJ019 Hi-Beat 36.000 GMT
AED 19,704
Seller
Private Seller
 
AE
Rolex Sea-Dweller
Rolex Sea-Dweller
AED 51,961
Seller
Private Seller
AE
Fortis B-42 Black Mars 500
Fortis B-42 Black Mars 500
AED 5,000
Free shipping
Seller
PLAZA GEN TRDG
6
AE
Rolex Daytona 16520
Rolex Daytona 16520
Price on request
Seller
GoldenTimeCo
AE
Audemars Piguet Royal Oak Offshore Chronograph Rose Gold Black...
Audemars Piguet Royal Oak Offshore Chronograph Rose Gold Black...
AED 158,474
Seller
WatchesWorld UAE (WW INTERNATIONAL DWC LLC)
 
AE
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
AED 80,525
Seller
Fernando Monge SA
131
ES
Alain Silberstein KS11 - Klub Small Klassik
Alain Silberstein KS11 - Klub Small Klassik
AED 5,513
Seller
AL MASAOOD JEWELLERY LLC
6
AE
Union Glashütte Belisar Chronograph Sport
Union Glashütte Belisar Chronograph Sport
AED 9,275
Seller
Private Seller
 
AE
Cartier Ballon Bleu De Cartier Watch
TOP
Cartier Ballon Bleu De Cartier Watch
AED 25,553
Seller
WatchesofMayfair.com
467
UK
Mervos Dumarine
Mervos Dumarine
AED 3,490
Seller
Alpine Quality Trading LLC
 
AE
Montblanc Gabiddu Grand Chronographe Régulateur
TOP
Montblanc Gabiddu Grand Chronographe Régulateur
AED 168,742
Seller
Taleda
401
CH
Fortis Flieger Black 24H Limited Edition
Fortis Flieger Black 24H Limited Edition
AED 3,200
Free shipping
Seller
PLAZA GEN TRDG
6
AE
IWC Ingenieur Carbon Automatic
IWC Ingenieur Carbon Automatic
AED 49,540
Seller
GoldenTimeCo
AE
Rolex GMT-Master II "Pepsi" Steel Black Dial 40mm
Rolex GMT-Master II "Pepsi" Steel Black Dial 40mm
AED 70,862
Seller
WatchesWorld UAE (WW INTERNATIONAL DWC LLC)
 
AE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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