Buyer Protection Authenticity Guarantee Why Chrono24? UAE  | AED
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Breguet 8918bb58864d00d
TOP
Breguet 8918bb58864d00d
Price on request
Free shipping
Seller
Deluxe ( Asia ) Ltd
12
HK
Breguet 3661BB12984DD00
TOP
Breguet 3661BB12984DD00
AED 95,270
Free shipping
Seller
Deluxe ( Asia ) Ltd
12
HK
Hublot Big Bang King  Min Repeater NEW 65% off
TOP
Hublot Big Bang King Min Repeater NEW 65% off
AED 561,707
Seller
Raffi Boyadjian Watches Inc.
8
US
Van Cleef & Arpels Cadenas
TOP
Van Cleef & Arpels Cadenas
AED 1,315,474
Free shipping
Seller
Watch Hunter
 
US
Hublot Big Bang Unico Magic Sapphire
TOP
Hublot Big Bang Unico Magic Sapphire
AED 189,131
Seller
WatchesofMayfair.com
206
UK
Linde Werdelin SpidoSpeed Gold
Linde Werdelin SpidoSpeed Gold
AED 146,067
BrandBoutique Member
Linde Werdelin LTD
Franck Muller GIGA TOURBILLON
TOP
Franck Muller GIGA TOURBILLON
AED 726,409
Seller
ZEGG & CERLATI
20
MC
Porsche Design Huawei Smartwatch - EU
Porsche Design Huawei Smartwatch - EU
AED 3,511
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Frederique Constant Slimline Gents Small Seconds
Frederique Constant Slimline Gents Small Seconds
AED 3,069
BrandBoutique Member
Frederique Constant SA
Audemars Piguet Royal Oak Offshore Chronograph inkl. 19% Mwst.
TOP
Audemars Piguet Royal Oak Offshore Chronograph inkl. 19% Mwst.
AED 94,941
Seller
Helmut Seidl GmbH
5
DE
Ateliers deMonaco Tourbillon Oculus 1297
Ateliers deMonaco Tourbillon Oculus 1297
AED 258,328
BrandBoutique Member
Les Ateliers deMonaco SARL
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
AED 10,554
Seller
Classic Watch
 
DE
Chopard 18kt White Gold Internally Flawless Happy Diamond
TOP
Chopard 18kt White Gold Internally Flawless Happy Diamond
AED 187,925
Free shipping
Seller
Watch Hunter
 
US
A. Lange & Söhne 1815 Up/Down
TOP
A. Lange & Söhne 1815 Up/Down
AED 77,852
Seller
WatchesofMayfair.com
206
UK
Linde Werdelin Oktopus Double Date Titanium - Red
Linde Werdelin Oktopus Double Date Titanium - Red
AED 41,081
BrandBoutique Member
Linde Werdelin LTD
Franck Muller INFINITY FULL DIAMONDS PAVE
TOP
Franck Muller INFINITY FULL DIAMONDS PAVE
AED 797,946
Seller
ZEGG & CERLATI
20
MC
Porsche Design Chronotimer Series 1 Deep Blue
Porsche Design Chronotimer Series 1 Deep Blue
AED 17,443
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Frederique Constant Slimline Moonphase Stars Manufacture
Frederique Constant Slimline Moonphase Stars Manufacture
AED 18,966
BrandBoutique Member
Frederique Constant SA
Rolex GMT-Master II Custom Emerald & Diamond set
TOP
Rolex GMT-Master II Custom Emerald & Diamond set
AED 74,335
Free shipping
Seller
Cagau
AE
Ulysse Nardin Classico Paul David Nardin
TOP
Ulysse Nardin Classico Paul David Nardin
AED 26,495
Seller
Sense of Time
6
LV
Chopard L.U.C Tourbillon Heritage 161911-9001 RRP £152,800 Ltd Ed
TOP
Chopard L.U.C Tourbillon Heritage 161911-9001 RRP £152,800 Ltd Ed
AED 186,460
Seller
The Watch Directory
39
UK
Vacheron Constantin VINTAGE  18k WG Diamond Onyx Tuxedo Dial
TOP
Vacheron Constantin VINTAGE 18k WG Diamond Onyx Tuxedo Dial
AED 150,340
Free shipping
Seller
Watch Hunter
 
US
A. Lange & Söhne Saxonia Automatic Jewelled
TOP
A. Lange & Söhne Saxonia Automatic Jewelled
AED 120,067
Seller
WatchesofMayfair.com
206
UK
Linde Werdelin SpidoLite Titanium - Red
Linde Werdelin SpidoLite Titanium - Red
AED 45,646
BrandBoutique Member
Linde Werdelin LTD
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
AED 164,491
Seller
ZEGG & CERLATI
20
MC
Porsche Design 1919 Datetimer Eternity Black Edition All Titanium
Porsche Design 1919 Datetimer Eternity Black Edition All Titanium
AED 14,352
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Chopard Imperiale Or rouge 18KT.
TOP
Chopard Imperiale Or rouge 18KT.
AED 68,088
Seller
Bijouterie-Horlogerie Langel
17
CH
Audemars Piguet ROYAL OAK FROSTED GOLD
TOP
Audemars Piguet ROYAL OAK FROSTED GOLD
AED 174,206
Seller
Luxury Souq Dubai
AE
Arnold & Son Nebula
TOP
Arnold & Son Nebula
AED 48,860
Free shipping
Seller
Rainbow Tech
AE
Girard Perregaux Neo Bridge
TOP
Girard Perregaux Neo Bridge
Price on request
Seller
Zironi Oscar Srl
35
IT
IWC VINTAGE  1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
TOP
IWC VINTAGE 1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
AED 150,340
Free shipping
Seller
Watch Hunter
 
US
A. Lange & Söhne Little Lange 1 Moon Phase (Jewellery)
TOP
A. Lange & Söhne Little Lange 1 Moon Phase (Jewellery)
AED 152,921
Seller
WatchesofMayfair.com
206
UK
Linde Werdelin Oktopus Moon Carbon
Linde Werdelin Oktopus Moon Carbon
AED 82,163
BrandBoutique Member
Linde Werdelin LTD
De Grisogono Instrumento Uno
TOP
De Grisogono Instrumento Uno
AED 439,378
Seller
ZEGG & CERLATI
20
MC
Porsche Design 1919 Datetimer All Black
Porsche Design 1919 Datetimer All Black
AED 15,676
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Ulysse Nardin Jade Grand Feu Red
TOP
Ulysse Nardin Jade Grand Feu Red
AED 46,367
Seller
Sense of Time
6
LV
Richard Mille RM 030 Le Mans Classic Edition, Limited to 100...
TOP
Richard Mille RM 030 Le Mans Classic Edition, Limited to 100...
AED 368,333
Seller
Luxury Souq Dubai
AE
Zenith El Primero Chronomaster Power Reserve
TOP
Zenith El Primero Chronomaster Power Reserve
AED 51,867
Free shipping
Seller
Rainbow Tech
AE
Chaumet Dandy Chrono Chocolate
Chaumet Dandy Chrono Chocolate
AED 4,500
Seller
Private seller
AE
Girard Perregaux Laureato 34 mm
TOP
Girard Perregaux Laureato 34 mm
Price on request
Seller
Zironi Oscar Srl
35
IT
Frederique Constant Classics Business Timer
Frederique Constant Classics Business Timer
AED 4,416
BrandBoutique Member
Frederique Constant SA
Linde Werdelin SpidoLite Tech Gold
Linde Werdelin SpidoLite Tech Gold
AED 68,469
BrandBoutique Member
Linde Werdelin LTD
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
TOP
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
AED 43,717
Seller
ZEGG & CERLATI
20
MC
Porsche Design Chronograph Titanium Limited Edition
Porsche Design Chronograph Titanium Limited Edition
AED 21,858
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Arnold & Son Time Pyramid 1TPAS.S01A.C124S
Arnold & Son Time Pyramid 1TPAS.S01A.C124S
AED 50,740
Seller
Haute Horologe
AE
Audemars Piguet Royal Oak Chronograph
TOP
Audemars Piguet Royal Oak Chronograph
AED 91,144
Seller
Luxury Souq Dubai
AE
Zenith Elite Tourbillon 40mm 18.2192.4041-01.C498
TOP
Zenith Elite Tourbillon 40mm 18.2192.4041-01.C498
AED 75,170
Free shipping
Seller
Rainbow Tech
AE
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
AED 75,070
Seller
Private seller
AE
Sinn Die Frankfurter Finanzplatzuhr 6099
TOP
Sinn Die Frankfurter Finanzplatzuhr 6099
AED 16,118
Seller
Classic Watch
 
DE
Frederique Constant Classics Moonphase
Frederique Constant Classics Moonphase
AED 7,728
BrandBoutique Member
Frederique Constant SA
Linde Werdelin SpidoSpeed Carbon Green
Linde Werdelin SpidoSpeed Carbon Green
AED 77,598
BrandBoutique Member
Linde Werdelin LTD
Girard Perregaux CAT’S EYE, TOURBILLON SOUS PONTS D’OR
TOP
Girard Perregaux CAT’S EYE, TOURBILLON SOUS PONTS D’OR
AED 491,485
Seller
ZEGG & CERLATI
20
MC
Porsche Design 1919 Globetimer All Black
Porsche Design 1919 Globetimer All Black
AED 17,443
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Hublot Meca-10 King Gold
Hublot Meca-10 King Gold
AED 110,000
Seller
Haute Horologe
AE
Audemars Piguet Royal Oak Chronograph
TOP
Audemars Piguet Royal Oak Chronograph
AED 80,920
Seller
Luxury Souq Dubai
AE
IWC Big Pilot Top Gun Miramar
TOP
IWC Big Pilot Top Gun Miramar
AED 37,209
Free shipping
Seller
Rainbow Tech
AE
Cartier Calibre de Cartier Diver
Cartier Calibre de Cartier Diver
AED 23,000
Seller
Private seller
AE
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
TOP
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
AED 73,291
Free shipping
Seller
Watch Hunter
US
Frederique Constant Classics Moonphase
Frederique Constant Classics Moonphase
AED 6,513
BrandBoutique Member
Frederique Constant SA
Linde Werdelin Oktopus Moon Gold 3DTP Carbon
Linde Werdelin Oktopus Moon Gold 3DTP Carbon
AED 155,196
BrandBoutique Member
Linde Werdelin LTD
Audemars Piguet - Royal Oak 26579CE.OO.1225CE.01 Black Dial...
Audemars Piguet - Royal Oak 26579CE.OO.1225CE.01 Black Dial...
Price on request
Seller
Qahtan Jewellery & Watches
AE
Porsche Design Chronotimer Series 1 Polished Black
Porsche Design Chronotimer Series 1 Polished Black
AED 20,975
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.