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Bulgari Octo Solotempo Rose Gold 41mm -SALE-
TOP
Bulgari Octo Solotempo Rose Gold 41mm -SALE-
AED 70,994
Seller
C. van de Kerkhof Juweliers B.V.
 
NL
Jaeger-LeCoultre Rare Vintage Jumbo Memovox E853 NOS Box & Papers
TOP
Jaeger-LeCoultre Rare Vintage Jumbo Memovox E853 NOS Box & Papers
AED 35,730
Free shipping
Seller
VintageCaliber GmbH
37
DE
Patek Philippe World Time
TOP
Patek Philippe World Time
AED 124,283
Free shipping
Seller
LUXE WARE (HK) LIMITED
29
HK
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
TOP
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
AED 29,028
Free shipping
Seller
Ye Olde Timekeepers, Inc.
9
US
Chopard L' Heure de Diamant
TOP
Chopard L' Heure de Diamant
AED 202,823
Seller
GMT Watches And Jewellery Trading
AE
Corum Admiral´s Cup Regatta 18k Rose Gold
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold
AED 58,177
Seller
CANTELI JOYEROS SL
 
ES
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
AED 267,978
BrandBoutique Member
Les Ateliers deMonaco SARL
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
TOP
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
AED 3,122,362
Seller
Raffi Boyadjian Watches Inc.
12
US
Cvstos Eagle of Russia 'Proud to be Russian'(Limited )
TOP
Cvstos Eagle of Russia 'Proud to be Russian'(Limited )
AED 68,254
Free shipping
Seller
Istock LTD
57
LV
Patek Philippe Nautilus
TOP
Patek Philippe Nautilus
AED 90,929
Seller
chronostars
 
AT
Rolex Yacht-Master Chocolate Dial
TOP
Rolex Yacht-Master Chocolate Dial
AED 42,332
Seller
Harley's Time LLC
46
US
Girard Perregaux Heritage Place Girardet
TOP
Girard Perregaux Heritage Place Girardet
AED 89,326
Seller
Juwelier Colman
 
BE
Montblanc Timewalker Twinfly Flyback Chronograph
TOP
Montblanc Timewalker Twinfly Flyback Chronograph
AED 12,399
Seller
Private Seller
 
AE
Omega Speedmaster Moonwatch 42 mm Watch 311.33.42.30.01.001
TOP
Omega Speedmaster Moonwatch 42 mm Watch 311.33.42.30.01.001
AED 13,777
Free shipping
Seller
Montauk Group Ltd
49
CH
Oris BC3 Advanced day date
TOP
Oris BC3 Advanced day date
AED 3,962
Seller
CANTELI JOYEROS SL
 
ES
Ateliers deMonaco Tourbillon Oculus 1297
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297
AED 304,625
BrandBoutique Member
Les Ateliers deMonaco SARL
U-Boat U-1942 Very Limited Edition special No
TOP
U-Boat U-1942 Very Limited Edition special No
AED 107,649
Seller
Trendpartners
11
NL
Hublot Unico Red Sapphire
TOP
Hublot Unico Red Sapphire
AED 241,868
Seller
WatchesofMayfair.com
360
UK
Ulysse Nardin Freak Cruiser Tourbillon 2056-131 Rose Gold 45mm
TOP
Ulysse Nardin Freak Cruiser Tourbillon 2056-131 Rose Gold 45mm
AED 183,692
Seller
Taleda
328
CH
TAG Heuer Monaco Calibre 11 Steve McQueen
TOP
TAG Heuer Monaco Calibre 11 Steve McQueen
AED 22,925
Seller
Harley's Time LLC
46
US
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
AED 2,332
Seller
WatchNation Limited
45
UK
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
AED 77,874
Seller
Private Seller
AE
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
AED 85,891
Seller
Fernando Monge SA
98
ES
Cartier Santos 100
Cartier Santos 100
AED 36,340
Free shipping
Seller
Cagau
AE
Ateliers deMonaco Poinçon de Genève Saphir
Straight from the manufacturer
Ateliers deMonaco Poinçon de Genève Saphir
AED 106,275
BrandBoutique Member
Les Ateliers deMonaco SARL
Patek Philippe Nautilus 5711/1R-001
Patek Philippe Nautilus 5711/1R-001
AED 228,759
Seller
UK Time Legend
 
UK
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
AED 237,745
Seller
WatchesofMayfair.com
360
UK
Richard Mille RM35-02 RED TPT Rafael Nadal factory diamond top
TOP
Richard Mille RM35-02 RED TPT Rafael Nadal factory diamond top
AED 749,493
Seller
Easetimehk
 
HK
Rolex Datejust Rose Gold MOP Diamonds
TOP
Rolex Datejust Rose Gold MOP Diamonds
AED 54,613
Seller
Harley's Time LLC
46
US
Hamilton Pan Europ
TOP
Hamilton Pan Europ
AED 3,686
Seller
WatchNation Limited
45
UK
Seiko Grand Seiko SBGJ019 Hi-Beat 36.000 GMT
Seiko Grand Seiko SBGJ019 Hi-Beat 36.000 GMT
AED 20,803
Seller
Private Seller
 
AE
Breguet Classique Automatico Brillantes
TOP
Breguet Classique Automatico Brillantes
AED 63,903
Seller
Fernando Monge SA
98
ES
Rolex GMT-Master II Custom Emerald & Diamond set
Rolex GMT-Master II Custom Emerald & Diamond set
AED 83,399
Free shipping
Seller
Cagau
AE
Ateliers deMonaco Poinçon de Genève Classique
Straight from the manufacturer
Ateliers deMonaco Poinçon de Genève Classique
AED 95,739
BrandBoutique Member
Les Ateliers deMonaco SARL
Rolex Daytona 116500 Stainless Steel Ceramic Bezel White Dial
Rolex Daytona 116500 Stainless Steel Ceramic Bezel White Dial
AED 81,020
Seller
UK Time Legend
 
UK
Blancpain Quantieme Perpetuel 8 Jours
TOP
Blancpain Quantieme Perpetuel 8 Jours
AED 171,002
Seller
WatchesofMayfair.com
360
UK
TAG Heuer Grand Carrera
TAG Heuer Grand Carrera
AED 19,771
Seller
SIMARI GIOIELLI
6
IT
IWC Big Pilot Bronze
TOP
IWC Big Pilot Bronze
AED 47,915
Seller
Harley's Time LLC
46
US
Bulova Diamond 96R212
TOP
Bulova Diamond 96R212
AED 1,909
Seller
WatchNation Limited
45
UK
Rolex Submariner Date
Rolex Submariner Date
AED 35,000
Seller
Private Seller
AE
Patek Philippe Nautilus
Patek Philippe Nautilus
AED 154,642
Free shipping
Seller
LUXE WARE (HK) LIMITED
29
HK
Rolex Submariner Custom Sapphire & Diamond set 116610LN
Rolex Submariner Custom Sapphire & Diamond set 116610LN
AED 65,098
Free shipping
Seller
Cagau
AE
Ateliers deMonaco Ronde de Monte-Carlo Femme
Straight from the manufacturer
Ateliers deMonaco Ronde de Monte-Carlo Femme
AED 117,727
BrandBoutique Member
Les Ateliers deMonaco SARL
Omega Seamaster Planet Ocean - limited edition - NEW/UNWORN
TOP
Omega Seamaster Planet Ocean - limited edition - NEW/UNWORN
AED 34,251
Seller
LUXURY TRADING ZURICH GMBH
11
CH
Hublot Big Bang Unico GMT
TOP
Hublot Big Bang Unico GMT
AED 78,012
Seller
WatchesofMayfair.com
360
UK
Vacheron Constantin Historiques
Vacheron Constantin Historiques
AED 43,518
Seller
SIMARI GIOIELLI
6
IT
Junghans Max Bill Chronoscope Limited Edition
Junghans Max Bill Chronoscope Limited Edition
AED 32,020
Seller
Juwel Wago-Import Vertr.GmbH
 
DE
Seiko Astron SSE021J1
TOP
Seiko Astron SSE021J1
AED 7,320
Seller
WatchNation Limited
45
UK
Breitling Blackbird
Breitling Blackbird
AED 20,621
Seller
Private Seller
AE
Richard Mille RM55 Bubba Watson
Richard Mille RM55 Bubba Watson
Price on request
Seller
UK Time Legend
 
UK
Rolex Day-Date 40
TOP
Rolex Day-Date 40
AED 211,309
Seller
Private Seller
AE
Ateliers deMonaco Admirale Chronographe Flyback Classique
Straight from the manufacturer
Ateliers deMonaco Admirale Chronographe Flyback Classique
AED 130,554
BrandBoutique Member
Les Ateliers deMonaco SARL
Rolex Submariner Date Custom Emerald & Diamond Set
Rolex Submariner Date Custom Emerald & Diamond Set
AED 88,628
Free shipping
Seller
Cagau
AE
IWC Big Pilot’s Annual Calendar  "Antoine De Saint Exupery"
TOP
IWC Big Pilot’s Annual Calendar "Antoine De Saint Exupery"
AED 115,437
Seller
WatchesofMayfair.com
360
UK
Longines Hydro Conquest
Longines Hydro Conquest
AED 2,748
Seller
SIMARI GIOIELLI
6
IT
Ikepod Marc Newson
Ikepod Marc Newson
AED 8,187
Free shipping
Seller
Royal watches
 
AE
IWC Portofino Limited Edition Laureus Sport
IWC Portofino Limited Edition Laureus Sport
AED 22,000
Seller
Private Seller
AE
Maurice Lacroix Pontos Day Date
TOP
Maurice Lacroix Pontos Day Date
AED 6,599
Seller
WatchNation Limited
45
UK
H.Moser & Cie. Endeavour Concept Centre Seconds  Cosmic Green
TOP
H.Moser & Cie. Endeavour Concept Centre Seconds Cosmic Green
AED 100,549
Seller
chronostars
 
AT
Jaeger-LeCoultre Reverso Classic Medium Thin
Jaeger-LeCoultre Reverso Classic Medium Thin
AED 18,800
Seller
Private Seller
AE
Ateliers deMonaco Ronde de Monte-Carlo Femme
Straight from the manufacturer
Ateliers deMonaco Ronde de Monte-Carlo Femme
AED 109,940
BrandBoutique Member
Les Ateliers deMonaco SARL
Patek Philippe Nautilus
TOP
Patek Philippe Nautilus
AED 180,000
Seller
Private Seller
AE
Blancpain L-Evolution Quantième Complet 8 Jours
TOP
Blancpain L-Evolution Quantième Complet 8 Jours
AED 121,896
Seller
WatchesofMayfair.com
360
UK
Rolex Submariner Date Custom emerald & diamond set
Rolex Submariner Date Custom emerald & diamond set
AED 72,941
Free shipping
Seller
Cagau
AE
TAG Heuer Carrera Calibre HEUER 01
TAG Heuer Carrera Calibre HEUER 01
AED 14,993
Seller
SIMARI GIOIELLI
6
IT
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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