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B.R.M R50 Gulf
TOP
B.R.M R50 Gulf
AED 104,537
Free shipping
Seller
Solexport International
MU
Ulysse Nardin Perpetual Manufacture
TOP
Ulysse Nardin Perpetual Manufacture
AED 100,279
Seller
LUXE WARE (HK) LIMITED
56
HK
Ulysse Nardin Genghis Khan Minute Repeater
Ulysse Nardin Genghis Khan Minute Repeater
AED 2,248,807
Seller
Luxury Souq Dubai
 
AE
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
AED 145,433
Seller
ZEGG & CERLATI
45
MC
Corum AdmiralS.C.One
TOP
Corum AdmiralS.C.One
AED 24,057
Seller
CANTELI JOYEROS SL
 
ES
Montblanc Timewalker Twinfly Flyback Chronograph
TOP
Montblanc Timewalker Twinfly Flyback Chronograph
AED 9,745
Seller
Private Seller
 
AE
Tudor Grantour Date
TOP
Tudor Grantour Date
AED 8,328
Seller
The Vintage Luxury
 
US
Raymond Weil Nabucco
TOP
Raymond Weil Nabucco
AED 8,704
Seller
Antonio Group
5
GI
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
AED 227,007
Seller
WatchesofMayfair.com
415
UK
Alain Silberstein KA21
Alain Silberstein KA21
AED 11,017
Seller
AL MASAOOD JEWELLERY LLC
 
AE
Louis Moinet Black Gold Derrick
Straight from the manufacturer
Louis Moinet Black Gold Derrick
AED 977,583
BrandBoutique Member
Louis Moinet
Audemars Piguet Royal Oak Selfwinding
Audemars Piguet Royal Oak Selfwinding
AED 229,753
Seller
Luxury Souq Dubai
 
AE
Chopard Happy Sport
TOP
Chopard Happy Sport
AED 106,024
Seller
Heursel 1745
 
BE
Audemars Piguet Royal Oak Selfwinding
Audemars Piguet Royal Oak Selfwinding
AED 114,127
Seller
LUXE WARE (HK) LIMITED
56
HK
Seiko Spirit
Seiko Spirit
AED 1,600
Seller
Private Seller
AE
Richard Mille RM 030 TI
TOP
Richard Mille RM 030 TI
AED 374,113
Seller
TimeWorld
30
CH
Chopard HAPPY DOLLAR
Chopard HAPPY DOLLAR
AED 1,836,526
Seller
INTERNATIONAL WATCH TRADING FZCO
AE
Blancpain Quantieme Perpetuel 8 Jours
TOP
Blancpain Quantieme Perpetuel 8 Jours
AED 163,279
Seller
WatchesofMayfair.com
415
UK
Alain Silberstein KA29
Alain Silberstein KA29
AED 9,150
Seller
AL MASAOOD JEWELLERY LLC
 
AE
Louis Moinet Sideralis
Straight from the manufacturer
Louis Moinet Sideralis
AED 921,184
BrandBoutique Member
Louis Moinet
Audemars Piguet Royal Oak
Audemars Piguet Royal Oak
AED 543,462
Seller
Luxury Souq Dubai
 
AE
Eberhard & Co. CHRONO 4 BELLISSIMO VITRÉ
Eberhard & Co. CHRONO 4 BELLISSIMO VITRÉ
AED 25,861
Seller
Limitedluxury
AE
F.P.Journe Octa Calendrier Platinum LE NEW
TOP
F.P.Journe Octa Calendrier Platinum LE NEW
AED 183,705
Seller
Noblesse LP
72
UK
Rolex GMT-Master II
Rolex GMT-Master II
AED 46,850
Seller
Private Seller
AE
Chopard L.U.C Pink Gold chrono One 22000ht
TOP
Chopard L.U.C Pink Gold chrono One 22000ht
AED 112,847
Seller
RIVIERAWATCH
88
FR
Audemars Piguet classique
Audemars Piguet classique
AED 262,361
Seller
INTERNATIONAL WATCH TRADING FZCO
AE
Franck Muller Round Double Mystery
TOP
Franck Muller Round Double Mystery
AED 242,097
Seller
WatchesofMayfair.com
415
UK
Alain Silberstein MA21
Alain Silberstein MA21
AED 11,383
Seller
AL MASAOOD JEWELLERY LLC
 
AE
Louis Moinet Memoris Red Eclipse
Straight from the manufacturer
Louis Moinet Memoris Red Eclipse
AED 413,593
BrandBoutique Member
Louis Moinet
Patek Philippe Calatrava Skeleton
Patek Philippe Calatrava Skeleton
Price on request
Seller
Luxury Souq Dubai
 
AE
Quinting Chronograph Baguette Diamond Set
Quinting Chronograph Baguette Diamond Set
Price on request
Seller
Limitedluxury
AE
Hublot Classic Fusion 45, 42, 38, 33 mm
Hublot Classic Fusion 45, 42, 38, 33 mm
AED 168,564
Seller
LUXE WARE (HK) LIMITED
56
HK
Seiko SARB035
Seiko SARB035
AED 1,600
Seller
Private Seller
AE
Roger Dubuis La Monegasque Moon Phase Perpetual Calendar Rose...
TOP
Roger Dubuis La Monegasque Moon Phase Perpetual Calendar Rose...
AED 130,781
Seller
RIVIERAWATCH
88
FR
Ulysse Nardin Marine
TOP
Ulysse Nardin Marine
AED 86,204
Seller
Royal watches
24
AE
IWC Da Vinci Perpetual Calendar Chronograph
TOP
IWC Da Vinci Perpetual Calendar Chronograph
AED 109,961
Seller
WatchesofMayfair.com
415
UK
Sarcar M14391SM
Sarcar M14391SM
AED 7,393
Seller
AL MASAOOD JEWELLERY LLC
 
AE
Louis Moinet Memoris
Straight from the manufacturer
Louis Moinet Memoris
AED 206,383
BrandBoutique Member
Louis Moinet
Audemars Piguet Royal Oak Diver Chronograph Blue
Audemars Piguet Royal Oak Diver Chronograph Blue
Price on request
Seller
Luxury Souq Dubai
 
AE
Panerai Luminor Flyback Chronograph
Panerai Luminor Flyback Chronograph
AED 26,611
Seller
Limitedluxury
AE
Zenith El Primero Tourbillon
Zenith El Primero Tourbillon
AED 75,926
Seller
LUXE WARE (HK) LIMITED
56
HK
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
AED 77,856
Seller
Private Seller
AE
Hublot Big Bang Sang Bleu Black Ceramic
Hublot Big Bang Sang Bleu Black Ceramic
AED 74,960
Seller
Luxury Souq Dubai
 
AE
Franck Muller Vanguard Chronograph
Franck Muller Vanguard Chronograph
AED 33,695
Seller
Luxury Souq Dubai
 
AE
Chopard Happy Sport 36 mm Automatic
TOP
Chopard Happy Sport 36 mm Automatic
AED 73,570
Seller
WatchesofMayfair.com
415
UK
Alain Silberstein MG23
Alain Silberstein MG23
AED 4,758
Seller
AL MASAOOD JEWELLERY LLC
 
AE
Louis Moinet 20-Second Tempograph
Straight from the manufacturer
Louis Moinet 20-Second Tempograph
AED 90,990
BrandBoutique Member
Louis Moinet
Rolex Sea-Dweller
Rolex Sea-Dweller
Price on request
Seller
Luxury Souq Dubai
 
AE
Audemars Piguet Royal oak offshore chrono Rose Gold 2014
Audemars Piguet Royal oak offshore chrono Rose Gold 2014
AED 142,799
Seller
Limitedluxury
AE
Hublot Classic Fusion 45, 42, 38, 33 mm
Hublot Classic Fusion 45, 42, 38, 33 mm
AED 207,721
Seller
LUXE WARE (HK) LIMITED
56
HK
Zenith El Primero 36'000 VpH
Zenith El Primero 36'000 VpH
AED 20,000
Seller
Private Seller
AE
Audemars Piguet Royal Oak Offshore Diver
Audemars Piguet Royal Oak Offshore Diver
AED 124,584
Seller
Luxury Souq Dubai
 
AE
Tudor Pelagos LHD
Tudor Pelagos LHD
AED 15,367
Seller
Luxury Souq Dubai
 
AE
Oris Artelier Translucent Skeleton
TOP
Oris Artelier Translucent Skeleton
AED 7,742
Seller
WatchesofMayfair.com
415
UK
Sarcar A11225ORP001.03
Sarcar A11225ORP001.03
AED 44,945
Seller
AL MASAOOD JEWELLERY LLC
 
AE
Louis Moinet 20-Second Tempograph
Straight from the manufacturer
Louis Moinet 20-Second Tempograph
AED 90,990
BrandBoutique Member
Louis Moinet
Girard Perregaux Laureato Skeleton
Girard Perregaux Laureato Skeleton
AED 80,676
Seller
Luxury Souq Dubai
 
AE
Breitling Chronomat 41 Airborne
Breitling Chronomat 41 Airborne
AED 21,738
Seller
Limitedluxury
AE
Audemars Piguet Royal Oak Offshore Chronograph
Audemars Piguet Royal Oak Offshore Chronograph
AED 159,014
Seller
LUXE WARE (HK) LIMITED
56
HK
Ulysse Nardin Freak Lab Boutique Edition ... Rare
Ulysse Nardin Freak Lab Boutique Edition ... Rare
AED 246,300
Seller
Private Seller
AE
Rolex Oyster Perpetual Day-Date 40mm Platinum
Rolex Oyster Perpetual Day-Date 40mm Platinum
Price on request
Seller
Luxury Souq Dubai
 
AE
Rolex GMT-Master II Steel and Gold
Rolex GMT-Master II Steel and Gold
Price on request
Seller
Luxury Souq Dubai
 
AE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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