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TOP
Tudor M57000-0004 GLAMOUR DOUBLE DATE
AED 8,901
Verified Dealer
7
HK
TOP
Omega 424.58.40.20.52.001 DE VILLE
AED 49,767
Verified Dealer
7
HK
TOP
Longines L2.811.4.53.0 HERITAGE MILITARY 1918
AED 5,874
Verified Dealer
7
HK
TOP
TAG Heuer WAY131K.BA0748
AED 4,431
Verified Dealer
7
HK
TOP
Hublot TECHFRAME FERRARI TOURBILLON CHRONOGRAPH TITANIUM 45 mm
AED 320,000
Private Seller
 
AE
TOP
Hublot Big Bang Black Jeans 44, limited edition
AED 40,191
Verified Dealer
24
CH
TOP
Urwerk UR-105 TA CC
AED 187,048
Verified Dealer
8
MC
Rolex Submariner Date 16610 LV Flat Four NEW IN STICKERS
AED 139,247
Verified Dealer
1127
NL
TOP
Patek Philippe Nautilus 40th Anniversary 18K White Gold Watch...
AED 1,459,844
Free shipping
Verified Dealer
US
TOP
Corum Bubble 47 Dice (Casino) Limited Edition 76/88
AED 11,514
Verified Dealer
75
BG
NOMOS Tangente Sport Neomatik Date 42mm 581
AED 15,886
Free shipping
Verified Dealer
379
US
TOP
Sinn Diving Watch U1 B
AED 7,565
Verified Dealer
245
LV
Breitling Bentley GMT Light Body B04 Chronograph 49 Titanium...
AED 28,057
Verified Dealer
720
BE
TOP
Richard Mille RM017 RG
AED 938,203
Private Seller
 
AE
TOP
Hublot Classic Fusion Ultra-Thin 42
AED 28,703
Verified Dealer
24
CH
Davosa Argonautic Lumis Stahl Keramik Automatik Armband Textil...
AED 3,113
Verified Dealer
1110
DE
Rolex Sky-Dweller Stainless Steel / White Gold / White
AED 70,247
Verified Dealer
1127
NL
Audemars Piguet Royal Oak Perpetual Calendar
AED 746,810
Free shipping
Verified Dealer
US
TOP
Rolex Submariner 114060 Black Venom - FISH - Limited Edition /1
AED 57,777
Verified Dealer
27
IT
Omega Speedmaster Professional Moonwatch 42mm 311.33.42.30.01.001
AED 14,974
Free shipping
Verified Dealer
379
US
TOP
Sinn 910 Jubiläum (Limited Edition)
AED 22,861
Free shipping
Verified Dealer
245
LV
Rolex Datejust 116234 Diamantes NEW 2019
AED 36,578
Free shipping
Verified Dealer
328
ES
TOP
Rolex Daytona
AED 106,409
Private Seller
 
AE
TOP
Breguet Classique
AED 65,084
Verified Dealer
24
CH
TOP
Maurice Lacroix Masterpiece Squelette Herren-Armbanduhr...
AED 15,479
Free shipping
Verified Dealer
1497
DE
TOP
Corum Romulus Bicolor
AED 19,148
Verified Dealer
39
CH
Breitling Galactic Unitime World Map White Dial Men's Watch...
AED 13,416
Free shipping
Verified Dealer
137
US
TOP
Rolex Milgauss 116400 Black Venom - Reminescence - Limited...
AED 43,644
Verified Dealer
27
IT
TAG Heuer New Monaco Bamford Edition
AED 45,638
Verified Dealer
32
UK
TOP
Porsche Design Dashboard
AED 30,551
Verified Dealer
174
ES
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
AED 57,777
Verified Dealer
50
ES
TOP
Rolex Yacht-Master 40 Everose Gold
AED 90,000
Private Seller
 
AE
TOP
Breitling for Bentley Midnight Diamond 45, lim. edition
AED 40,191
Verified Dealer
24
CH
Bell & Ross BR03-92 Automatic 42mm BR03-92 Steel BR0392-BLC-ST
AED 8,406
Free shipping
Verified Dealer
379
US
TOP
Longines Dolce Vita
AED 9,191
Verified Dealer
39
CH
Omega Speedmaster 311.33.42.30.01.001
AED 14,548
Verified Dealer
1626
MC
TOP
Omega Moonwatch Speedmaster Lunar mission Black Venom -...
AED 31,175
Verified Dealer
27
IT
TOP
Omega Seamaster Planet Ocean Master 43,5 PyeongChang 2018 Limited
AED 22,695
Verified Dealer
439
DE
TOP
Jaeger-LeCoultre Rendez vous Date Q3512120 NEW
AED 63,139
Verified Dealer
627
LI
TOP
Corum AdmiralS.C.One
AED 22,654
Verified Dealer
50
ES
Omega Speedmaster Professional Moonwatch
AED 48,000
Private Seller
 
AE
TOP
Breguet Reine de Naples
AED 40,191
Verified Dealer
24
CH
Jaquet-Droz The Pocket Watch Grande Seconde 50mm j080033003
AED 81,961
Free shipping
Verified Dealer
379
US
TOP
Hublot Classic Fusion Automatic Black Dial Titanium
AED 21,739
Verified Dealer
684
UK
TOP
JeanRichard Paramount Pack 3 watches
AED 77,937
Verified Dealer
174
ES
Panerai Radiomir Black Seal 3 Days Acciaio Black/Leather 45mm...
AED 13,680
Verified Dealer
376
JP
TOP
Omega Seamaster Olympic Games Limited Edition 522.32.40.20.01.003
AED 17,624
Verified Dealer
439
DE
TOP
Chopard Imperiale 18K Redgold 4238 bracelet NEW
AED 55,241
Verified Dealer
627
LI
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
AED 23,194
Verified Dealer
50
ES
Steinhart Ocean Titanium 500 Premium
AED 2,045
Private Seller
 
AE
TOP
Breitling Transocean Chronograph Unitime
AED 66,998
Verified Dealer
24
CH
Rolex Day-Date 36mm White Gold Fluted Bezel 118239 Black Index...
AED 105,052
Free shipping
Verified Dealer
379
US
Citizen Elegant Eco Drive Funk Herrenchronograph AT8020-54L
AED 2,074
Verified Dealer
4320
DE
Breitling Navitimer World Blue Dial / Mesh Bracelet A24322
AED 20,397
Free shipping
Verified Dealer
171
US
Longines HydroConquest Automatic Black Dial Men's Watch -...
AED 3,215
Verified Dealer
376
JP
IWC Pilot watch chronograph edition Petit Prince blue dial NEW
AED 19,744
Verified Dealer
720
BE
TOP
Festina Lady Gold Diamonds
AED 20,367
Verified Dealer
14
ES
TOP
Hamilton Khaki Navy Scuba
AED 2,265
Verified Dealer
50
ES
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
AED 76,897
Private Seller
AE
TOP
Breguet Reine de Naples
AED 84,231
Verified Dealer
24
CH
Rolex Lady Datejust 28mm Stainless Steel and Everose Gold...
AED 31,524
Free shipping
Verified Dealer
379
US
TOP
A. Lange & Söhne Saxonia Thin
AED 53,745
Verified Dealer
684
UK
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
AED 6,131
Verified Dealer
104
ES
Rolex Daytona - Box And Papers - 2019 - Ref: 116519LN
AED 123,261
Verified Dealer
14
UK
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.