290,174 listings including promoted listings
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Rolex Sky-Dweller
336934
AED92,000
Free shipping
Promoted
Eterna 1948
2022 New Model - 1948 Jade Green Men's Watch Swiss Made
AED3,130
+ AED120 for shipping
Promoted
Audemars Piguet Royal Oak Concept
26589IO Concept Flying Tourbillon GMT Blue Ceramic Titanium
AED558,539
+ AED660 for shipping
Popular
Seiko 5
SNKP21J1 Seiko Arabic dial special edition
AED650
Excl. shipping
Private Seller
Promoted
Cartier Santos
Aftermarket Iced Out 13 Ct Diamonds Large Wssa0009 2018
AED44,534
+ AED374 for shipping
Swatch Moonswatch
SO33N100
AED1,700
Excl. shipping
Private Seller
Promoted
Rolex GMT-Master II
126720VTNR "Sprite" Left Hand Watch Jubilee Band Complete
AED71,703
+ AED374 for shipping
Swatch Moonswatch
SO33N100
AED1,750
Excl. shipping
Private Seller
Popular
Seiko 5
Arabic Black Dial 34mm Stainless Steel Watch SNK063J5
AED525
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
41mm Black Dial NEW RELEASE 2023 MKII Bezel 126610LV
AED60,687
+ AED374 for shipping
Popular
Seiko 5
SNK063J5
AED700
Excl. shipping
Private Seller
Popular
IWC Pilot Mark
Xvii
AED14,719
Free shipping
Promoted
Rolex Submariner Date
41mm NEW/UNWORN
AED53,931
+ AED1,698 for shipping
Swatch Moonswatch
SO33M100
AED1,400
Excl. shipping
Private Seller
Popular
Rolex Submariner Date
Ref.126610LV Starbucks
AED60,951
+ AED237 for shipping
Promoted
Rolex GMT-Master II
126710BLNR 40mm Stainless Steel Batgirl Box Papers New 2023
AED67,929
+ AED374 for shipping
Rolex Oyster Perpetual 31
277200
AED27,900
Free shipping
Popular
Tudor Prince Date
Chronograph Automatic - Panda Dial - 40mm - New - Full Set
AED21,000
+ AED75 for shipping
Promoted
Rolex Datejust 41
Steel - Wimbledon Roman Dial - Smooth Bezel - Jubilee Bracelet 126300
AED43,401
+ AED374 for shipping
Popular
Rolex GMT-Master II
Ref.126713GRNR Nuovo del 2023 Full set 40
AED76,640
+ AED2,408 for shipping
Swatch Moonswatch
OMEGA x SWATCH MoonSwatch Mission to the EARTH
AED1,250
Excl. shipping
Private Seller
Popular
Arnold & Son HMS1
Rose Gold
AED26,796
Free shipping
Swatch Scuba Fifty Fathoms
SO35A100
AED1,900
Excl. shipping
Private Seller
Promoted
Rolex GMT-Master II
Batgirl/Batman Jubilee NEW/UNWORN
AED67,929
+ AED1,698 for shipping
Promoted
Rolex Datejust 41
Steel White Roman Dial Mens Jubilee Watch Complete 126300
AED38,869
+ AED374 for shipping
Popular
Rolex GMT-Master II
126710BLNR
AED70,220
+ AED1,003 for shipping
Popular
Rolex Daytona
Panda 116500LN - LC100 2024 - Full Stickers - discontinued
AED126,396
+ AED798 for shipping
Promoted
Rolex Submariner Date
41mm Black Dial Kermit Green Ceramic Bezel (126610LV)
AED61,894
+ AED374 for shipping
Popular
Rolex Submariner Date
NEU Model 2022 Rolex Submariner Kermit Starbucks 41 Full Set NEU
AED61,994
+ AED1,200 for shipping
Rolex GMT-Master II
“Batman” Oyster Bracelet
AED64,000
+ AED109 for shipping

Worry-Free Watch Purchases

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Arnold & Son HM Perpetual Moon
limited 28
AED58,120
Free shipping
Swatch Moonswatch
SO33M100
AED1,350
Excl. shipping
Private Seller
Omega Seamaster Planet Ocean
James Bond - Limited Edition Casino Royal - Unworn full set
AED22,000
+ AED75 for shipping
Promoted
Rolex Submariner Date
16800
AED71,703
+ AED374 for shipping
Popular
Rolex GMT-Master II
126720VTNR
AED76,583
+ AED373 for shipping
Popular
Patek Philippe Twenty~4
Twenty 4 Rose Gold
AED100,314
+ AED201 for shipping
Promoted
Rolex GMT-Master II
"The Batman" Stainless Steel Jubilee 126710BLNR
AED73,171
+ AED374 for shipping
Popular
Rolex Oyster Perpetual 41
NEW 11/2023 Black dial Fully Stickered
AED34,869
+ AED602 for shipping
Tissot PRX Powermatic 80
T137.407.11.351.00
AED2,500
Excl. shipping
Private Seller
Hamilton Jazzmaster Open Heart
Silver Dial
AED3,019
Excl. shipping
Private Seller
Rolex Datejust 41
126300
AED41,600
Free shipping
Omega Speedmaster Professional Moonwatch
3861 - Sapphire Dome and CasebacksBack - Unworn - Ful
AED25,000
+ AED75 for shipping
Swatch Moonswatch
SO33M100
AED1,250
Excl. shipping
Private Seller
Popular
Rolex Submariner Date
New 2023 Fullset
AED54,166
+ AED2,203 for shipping
Popular
Christopher Ward
C65 Aquitaine GMT Black Swiss Made Automatic Leather Mint Warranty
AED4,887
Excl. shipping
Private Seller
Promoted
Rolex GMT-Master II
"The Batman" Stainless Steel Jubilee 126710BLNR
AED72,084
+ AED374 for shipping
Rolex Sea-Dweller Deepsea
Blue James Cameron / Neu 2024 LC100 / Full Set
AED65,204
+ AED798 for shipping
Swatch Scuba Fifty Fathoms
SO35A100
AED2,189
Excl. shipping
Private Seller
Popular
Rolex Datejust 36
NEW 2022 TOP Rolex Palm Motif Dial Datejust Weissgold Oyster Full Set
AED51,963
+ AED1,200 for shipping
Rolex Submariner Date
Starbucks
AED65,800
Free shipping
Rolex GMT-Master II
unworn 2023 Local
AED64,536
Free shipping
Popular
Omega Speedmaster
Snoopy Award' 50th Anniversary NEW 2023
AED70,220
+ AED1,605 for shipping
Popular
Seiko 5
SNXS79K1
AED590
Excl. shipping
Private Seller
Promoted
TAG Heuer Carrera
Calibre Heuer 02 Twin-Time
AED23,634
+ AED1,063 for shipping
Rado Centrix
Swiss Made Automatic Ceramic Diver Bezel Sports Ceramic Bracelet Unworn Warranty
AED4,887
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
41mm Stainless Steel Black Dial - Ceramic Bezel (126610LN)
AED58,271
+ AED374 for shipping
Popular
Vacheron Constantin Historiques
222 new full set
AED300,942
+ AED1,605 for shipping
Popular
Omega Speedmaster Professional Moonwatch
Co-Axial Hesalite B/P Full set NEW 2023
AED28,084
+ AED1,204 for shipping
Popular
Vacheron Constantin Overseas
4520V/210A Blue Stainless Steel 2024
AED120,392
+ AED1,887 for shipping
Tudor Pelagos
39mm - Black Dial - Unworn - Extra Rubber Straps - Full Set
AED16,000
+ AED75 for shipping
Rolex GMT-Master II
126720VTNR
AED72,444
+ AED373 for shipping
Popular
Rolex GMT-Master II
126720VTNR "Sprite" Oyster Stainless Steel 2023
AED69,801
+ AED472 for shipping
Rolex GMT-Master II
Sprite Oyster - Ref. 126720VTNR - Unworn - Full Set 2023
AED71,424
+ AED357 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.