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Rolex Steel 40mm Automatic 116610LV new
TOP
Rolex Submariner Green Dial Ceramic Bezel "Hulk" 300M Steel...
AED 83,368
Verified Dealer
624
JP
Rolex Steel 41mm Automatic 124300 pre-owned
TOP
Rolex Oyster Perpetual Black Dial Stainless Steel 41MM "Random...
AED 27,310
Verified Dealer
624
JP
Rolex Yellow gold 41mm Automatic M126303-0019 new
TOP
Rolex Datejust 41 M126303-0019
Price on request
Verified Dealer
22
HK
Rolex Steel 40mm Automatic 16710 pre-owned
TOP
Rolex GMT-Master II Coke Bezel Steel 40MM "P Series"
AED 47,434
Verified Dealer
624
JP
Rolex Steel 40mm Automatic 116610LV pre-owned UAE, Sharjah
Rolex Submariner "Hulk"
AED 62,000
Free shipping
Verified Dealer
 
AE
Rolex Rose gold 40mm Automatic 116595RBOW new UAE, Dubai
Rolex Daytona Rainbow customized
AED 166,000
Free shipping
Verified Dealer
 
AE
Rolex Yellow gold 36mm Automatic 1500 new
TOP
Rolex Oyster Perpetual Date
AED 34,490
Verified Dealer
107
CH
Rolex Platinum 40mm Automatic 116506 pre-owned UAE, dubai
Rolex Daytona 116506 platinum
AED 310,575
Verified Dealer
 
AE
Rolex Steel 41mm Automatic 126300 pre-owned UAE, dubai
TOP
Rolex Datejust
AED 38,000
Private Seller
 
AE
Rolex Steel Automatic 116200-0057 pre-owned UAE, Umm Al Quwain
Rolex Datejust 36 ref. 116200 Blue
AED 24,233
Free shipping
Verified Dealer
21
AE
Rolex Platinum 40mm Automatic 228396TBR new UAE, Dubai
Rolex Day-Date Arabic Dial Platinum
AED 460,000
Free shipping
Verified Dealer
 
AE
Rolex Steel 42mm Automatic 216570 pre-owned
Rolex Explorer II Automatik Edelstahl Herrenuhr Oyster...
AED 35,273

Sold by Chrono24

DE
Rolex Gold/Steel 26mm Automatic Datejust pre-owned
TOP
Rolex Datejust 26 Fluted Bezel Gold/Steel
AED 15,347
Free shipping
Verified Dealer
797
NL
Rolex Steel 41mm Automatic 126610lv new UAE, Sharjah
Rolex Submariner Date 'Starbucks'
AED 72,000
Free shipping
Verified Dealer
 
AE
Rolex White gold 42mm Automatic 326939 new UAE, Dubai
Rolex Sky-Dweller
AED 103,000
Free shipping
Verified Dealer
 
AE
Rolex White gold 26mm Automatic 179179 new
TOP
Rolex Lady-Datejust President Mother or Pearl 179179 White Gold
AED 52,138
Verified Dealer
781
US
Rolex Steel 44mm Automatic 116660 pre-owned UAE, dubai
Rolex Sea-Dweller Deepsea 116660 like new full set
AED 42,000
Verified Dealer
 
AE
Rolex Steel 42mm Automatic 326934 new UAE, Dubai
TOP
Rolex Sky-Dweller, 2020 Model, Unworn, New Type Warranty Card
AED 77,000
Private Seller
 
AE
Rolex Steel 34mm Automatic 1500 pre-owned UAE, Umm Al Quwain
Rolex Oyster Perpetual Date
AED 14,875
Free shipping
Verified Dealer
21
AE
Rolex White gold 40mm Automatic Rolex Daytona White Gold 116589saci new UAE, Dubai
Rolex Daytona Blue Sapphire White Gold
AED 330,300
Free shipping
Verified Dealer
 
AE
Rolex Steel 40mm Automatic 116610LN pre-owned
Rolex Submariner Date Automatik Stahl Herrenuhr Oyster...
AED 45,478

Sold by Chrono24

DE
Rolex Gold/Steel 29mm Automatic 169623 pre-owned
TOP
Rolex Yacht-Master Lady's Boating 18K Sand-blasted bezel -...
AED 19,327
Free shipping
Verified Dealer
797
NL
Rolex Rose gold 40mm Automatic 228235 new UAE, Sharjah
Rolex Day-Date 40
AED 154,000
Free shipping
Verified Dealer
 
AE
Rolex Gold/Steel 41mm Automatic 116333 new UAE, Dubai
Rolex Datejust II customized
AED 80,000
Free shipping
Verified Dealer
 
AE
Rolex Steel 41mm Automatic 126300-0017 new UAE, Dubai
Rolex Datejust II - Oyster Bracelet - Roman Dial - New Card -...
AED 34,000
Verified Dealer
45
AE
Rolex Steel 40mm Automatic 116520 pre-owned UAE, dubai
Rolex Daytona Daytona 116520 Perfect condition
AED 75,000
Verified Dealer
 
AE
Rolex Steel 40mm Automatic 116710BLNR new UAE, Abu Dhabi
TOP
Rolex GMT-Master II
AED 65,102
Private Seller
 
AE
Rolex Yellow gold 26mm Automatic 6917 pre-owned
TOP
Rolex Oyster date lady Datejust 18k gold Revision 11/2020
AED 22,140
Verified Dealer
443
DE
Rolex Rose gold 36mm Automatic 118205 new UAE, Dubai
Rolex Day-Date
AED 129,000
Free shipping
Verified Dealer
 
AE
Rolex Steel 40mm Automatic 116610LN pre-owned
Rolex Submariner Date Automatik Herrenuhr Oyster Perpetual Ref...
AED 47,696

Sold by Chrono24

DE
Rolex Gold/Steel 36mm Quartz 17010 pre-owned
TOP
Rolex Datejust 36 mm Oysterquartz ''Blue Sky'' Dial With...
AED 28,817
Free shipping
Verified Dealer
797
NL
Rolex Platinum 36mm Automatic 118206 pre-owned UAE, Sharjah
Rolex Day-Date Platinum
AED 99,500
Free shipping
Verified Dealer
 
AE
Rolex Steel 41mm Automatic 116334 new UAE, Dubai
Rolex Datejust II
AED 38,000
Free shipping
Verified Dealer
 
AE
Rolex Steel 41mm Automatic 126300 new UAE, Dubai
Rolex Datejust II - 41mm - Blue Dial - 2020 new card - 126300
AED 36,000
Verified Dealer
45
AE
Rolex Steel 40mm Automatic 126710BLNR new UAE, dubai
Rolex "GMT-Master II ""Batman"" 2020
AED 64,334
Verified Dealer
 
AE
Rolex Gold/Steel 41mm Automatic 126331 new UAE, abu dhabi
TOP
Rolex Datejust II
AED 57,420
Private Seller
 
AE
Rolex Steel 34mm Automatic 5501 pre-owned
TOP
Rolex Explorer 5501 Gilt 3 6 9 Waffle Dial 1961
AED 16,777
Verified Dealer
214
CA
Rolex Yellow gold 40mm Automatic 116758SA new UAE, Dubai
Rolex GMT-Master II
AED 428,736
Free shipping
Verified Dealer
 
AE
Rolex Yellow gold 31mm Automatic 6827 pre-owned
Rolex Datejust 18K (0,750) Gold Automatik Damenuhr Oyster...
AED 27,730

Sold by Chrono24

DE
Rolex Yellow gold 26mm Automatic 6917 pre-owned
TOP
Rolex Lady-Datejust President 18K Yellow Gold Black Diamond...
AED 25,281
Free shipping
Verified Dealer
797
NL
Rolex Yellow gold 36mm Automatic 118238 new UAE, Sharjah
Rolex Day-Date President
AED 119,000
Free shipping
Verified Dealer
 
AE
Rolex Steel 40mm Automatic 116610LN new UAE, Dubai
Rolex Customized Submariner Date
AED 59,000
Free shipping
Verified Dealer
 
AE
Rolex Steel 41mm Automatic 126300 new UAE, Dubai
Rolex Datejust 41 Jubilee Wimbledon Dial, 2020, New Rolex...
AED 38,500
Verified Dealer
45
AE
Rolex Steel 40mm Automatic 116520 pre-owned UAE, dubai
Rolex Daytona 116520 black dial
AED 77,000
Verified Dealer
 
AE
Rolex White gold 40mm Automatic 116519LN new UAE, Dubai
TOP
Rolex Daytona 116519LN (New Type Warranty Card)
AED 135,000
Private Seller
 
AE
Rolex Steel 40mm Automatic 116610LV pre-owned UAE, Abu Dhabi
Rolex Submariner "Hulk"
AED 65,242
Free shipping
Verified Dealer
216
AE
Rolex Yellow gold 40mm Automatic 228348 new UAE, Dubai
Rolex Day-Date 40
AED 279,610
Free shipping
Verified Dealer
 
AE
Rolex Yellow gold 25.5mm Automatic 6917 pre-owned
Rolex Lady Datejust 18k /0,750) Gold Automatik Damenuhr Ref....
AED 12,201

Sold by Chrono24

DE
Rolex Yellow gold 25mm Manual winding 4108 pre-owned
TOP
Rolex Cellini 4108 Wood Dial 18k Gold
AED 11,744
Verified Dealer
214
CA
Rolex Gold/Steel 44mm Automatic 116681 new UAE, Sharjah
Rolex Yacht-Master II
AED 69,500
Free shipping
Verified Dealer
 
AE
Rolex Rose gold Automatic 116595RBOW-0002 new UAE, Dubai
Rolex Daytona Rainbow customized
AED 176,500
Free shipping
Verified Dealer
 
AE
Rolex Steel 40mm Automatic 16520 pre-owned UAE, Dubai
Rolex Daytona - Zenith - 16520 - Super Full Set - 1998
AED 123,028
Verified Dealer
45
AE
Rolex Steel 40mm Automatic 116610LV new UAE, dubai
Rolex Submariner "Hulk" 116610LV DISCONTINUED Full Stickers...
AED 82,082
Verified Dealer
 
AE
Rolex Steel 34mm Automatic 1500 pre-owned UAE, Dubai
Rolex Oyster Perpetual Date
AED 18,641
Private Seller
 
AE
Rolex Yellow gold 31mm Automatic 178288 new
TOP
Rolex Datejust 31 178288 Yellow Gold 31mm
AED 168,753
Verified Dealer
759
CH
Rolex Steel 40mm Automatic 116610LV new UAE, Dubai
Rolex Submariner "Hulk"
AED 73,000
Free shipping
Verified Dealer
 
AE
Rolex Gold/Steel 35.5mm Automatic 16233 pre-owned
Rolex Datejust 36 Stahl / Gold Automatik Herrenuhr Ref. 16233...
AED 25,068

Sold by Chrono24

DE
Rolex Yellow gold 36mm Automatic 18038 pre-owned UAE, Abu Dhabi
Rolex Day-Date 36 Green Stella Diamond Dial Yellow Gold 18038
AED 109,607
Free shipping
Verified Dealer
216
AE
Rolex Steel 40mm Automatic 116520 pre-owned UAE, Sharjah
Rolex Daytona Black with Card
AED 75,000
Free shipping
Verified Dealer
 
AE
Rolex Steel 40mm Automatic 116610LN new UAE, Dubai
Rolex Submariner Date customized
AED 58,000
Free shipping
Verified Dealer
 
AE
Rolex Gold/Steel 41mm Automatic 126334-0026 new UAE, Dubai
Rolex Datejust II 41mm Blue Dial Roman Numerals Jubilee
AED 44,000
Verified Dealer
45
AE
Rolex Steel 41mm Automatic 126610lv new UAE, dubai
Rolex Submariner Date 126610lv new
AED 81,949
Verified Dealer
 
AE
Rolex Steel 36mm Automatic 5260319 pre-owned UAE, Fujairah
Rolex Vintage Rolex date just
AED 13,500
Private Seller
 
AE
Rolex Steel 34mm Automatic 15000 pre-owned UAE, Sharjah
Rolex Oyster Perpetual Date
AED 13,400
Verified Dealer
 
AE

Rolex: World-Renowned Luxury and Precision

Rolex has been leading the world of luxury watches for more than 100 years. Timepieces from this independent Swiss manufacturer are synonymous with top performance, prestige, and precision. Moreover, they also make fantastic investments.


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The Definition of Quality and Stability

Rolex watches are the ultimate symbol of luxury, power, and prestige. Founded by Hans Wilsdorf in 1905, the company has since become the world's most famous watch brand. Their big breakthrough came in the mid-1920s with the introduction of timepieces housed in the "Oyster" case. Thanks to its then-revolutionary construction, it made waves as the world's first water-resistant watch. Almost a century later, the design of the Rolex Oyster series has barely changed. Improvements to minute details are often only noticeable upon second glance. This strategy has allowed the watches to become classics, making them easily recognizable and coveted collector's items.

These watches retain their value in large part due to their timeless and consistent designs. The situation is similar for other beloved Rolex models, such as the Daytona, Day-Date, Datejust, and Submariner.

Rolex's reputation is also supported by the fact that they've remained independent and their watches are almost fully crafted in-house. Many other well-known watch manufacturers belong to large corporations; for example, Omega is a member of the Swatch Group. Another secret to their success is their discreet company policy: Tours of their workshops are rare, the CEOs seldom give interviews, and their annual profits are kept private.

Reasons to Buy a Rolex

  • Exquisite high-end watches with in-house calibers
  • Many models with the potential to appreciate in value
  • First choice of celebrities, CEOs, and heads of state
  • A symbol of luxury and prestige
  • Recognizable designs
  • Popular, legendary models: Submariner, Daytona, Datejust

Prices at a Glance: Rolex Watches

Model Price (approx.) Feature(s)
Daytona Rainbow, ref. 116595RBOW 315,000 USD Everose gold, bezel with 36 colorful sapphires, diamond-studded case
Submariner, ref. 6538 137,000 USD Bond watch, big crown, no crown guard, caliber 1030
Day-Date, ref. 228238 36,000 USD Yellow gold case, date, day, caliber 3255
Daytona, ref. 116500LN 26,000 USD Chronograph, stainless steel case, black ceramic bezel, caliber 4130
Cellini Date, ref. 50515 17,500 USD Pointer date, rose gold case, caliber 3165
Sea-Dweller, ref. 126600 15,500 USD Water-resistant to 1,220 m (4,000 ft), date, stainless steel case, caliber 3235
GMT-Master II "Batman," ref. 116710BLNR 16,500 USD Second time zone, date, stainless steel case, blue and black GMT bezel, caliber 3186
Submariner Date, ref. 116610LN 12,500 USD Water-resistant to 300 m (984 ft), date, stainless steel case, black diving bezel, caliber 3135
Submariner No Date, ref. 114060 11,000 USD Water-resistant to 300 m (984 ft), stainless steel case, black diving bezel, caliber 3130
Milgauss, ref. 116400GV 9,300 USD Anti-magnetic to 1,000 gauss, stainless steel case, caliber 3131
Datejust, ref. 126300 9,800 USD Date, stainless steel case, caliber 3235
Air-King, ref. 116900 7,800 USD Stainless steel case, caliber 3131
Explorer, ref. 214270 8,500 USD Stainless steel case, caliber 3132
Oyster Perpetual 39, ref. 114300 6,500 USD Stainless steel case, caliber 3132

How much does a Rolex cost?

Rolex is undoubtedly the world's most famous watch brand. The Genevan manufacturer's timepieces are equally highly coveted. Classic models tend to sell out almost as soon as they're put up for sale. Iconic watches like the GMT-Master, Submariner, and Daytona are nearly impossible to find in brick-and-mortar stores. However, instead of spending years on a waiting list, you may be able to find the exact watch you're looking for among the over 70,000 Rolex listings on Chrono24.

That said, you should expect to pay a significant premium if you want to get your hands on a popular watch sooner. For example, a stainless steel Submariner Date ref. 116610LN costs about 12,500 USD on Chrono24 – that's more than 2,300 USD above its official list price. You'll have to dig much deeper in your pockets for a Daytona ref. 116500LN or stainless steel GMT-Master II ref. 126710BLRO. At 26,000 and 19,000 USD respectively, they cost nearly double the manufacturer's recommended retail price.

There are also more affordable options. Prices for vintage models from the 1930s and 40s, such as the Oyster Sport Aqua ref. 3136 or the women's Precision Super Balance ref. 4211, start under 1,200 USD.


Rolex as an Investment

Rolex watches are so much more than a statement of power, prestige, and luxury – most also make fantastic investments. If you ever decide to sell your Rolex, you can generally assume you will at least get your money back. In fact, watches in good condition often sell for a profit. This applies to both current models and rare vintage timepieces. The latter often achieve five, six, or even seven-figure prices at auction.


A Pioneer Among Diving Watches: The Rolex Submariner

Rolex's watch designers first expressed their passion for the sea in 1953. That year, the company presented one of the world's first diving watches: the highly sought-after Submariner. The original watch, nicknamed "the diver's friend," was water-resistant to 100 m (328 ft) thanks to its Twinlock crown. It features a matte black dial and bidirectional bezel that enables divers to time their dives to the minute.

Former Rolex director René-Paul Jeanneret was an avid recreational diver and gave valuable input regarding the design of the hands, dial, and case. The watch survived various tests and a total of 132 dives. Supposedly, it was even dropped from a height of just over six-and-a-half feet (two meters) onto a concrete dock and still functioned. As the story goes, the drop only caused a piece of the luminous material to fall off one of the hands. The successor to the first Submariner was water-resistant to 200 meters (656 ft) and served as the official watch of the English, Canadian, and Australian navies.

How much does a Rolex Submariner cost?

Those looking for a modern Submariner based on the original should turn to the Submariner No Date ref. 114060, which debuted in 2012. It offers a relatively affordable entry point into the world of Rolex diving watches. Like the very first Submariner, this stainless steel watch lacks a date display. It pairs a black dial with a matching black Cerachrom bezel and costs around 11,000 USD in mint condition. Pre-owned pieces demand about 950 USD less. A never-worn Submariner Date with a date display (ref. 116610LN) costs around 12,500 USD new and 11,500 USD pre-owned.

Watch collectors are also keen to get their hands on the two green Submariner models known as "Hulk" and "Kermit." The Hulk ref. 116610LV has a green bezel and green dial. It costs about 16,500 USD in mint condition and 16,000 USD used. On the other hand, the Kermit ref. 16610LV combines a green bezel with a standard black dial. Be sure to set aside around 23,500 USD for a never-worn Kermit model. Used watches are more affordable at about 16,000 USD, though this is still much more expensive than the stainless steel Submariner Date with a black bezel.


New Submariner Releases for 2020

In late summer 2020, Rolex introduced several new Submariner models. Shared features include a smaller, 41-mm case, narrowed lugs, and a more cohesive relationship between the case and Oyster bracelet. What's more, Rolex equips these timepieces with the latest generation of calibers. One example is the caliber 3230 with an anti-magnetic Chronergy escapement and 70-hour power reserve.

Rolex fans are sure to enjoy the new stainless steel editions, including the Submariner No Date ref. 124060 and Submariner Date ref. 126610LN. Both feature black dials and black Cerachrom bezels. The no-date version has a recommended retail price of 8,100 USD, while the date model demands 9,150 USD. The ref. 126610LV is yet another new stainless steel Submariner. It pairs a black dial with a green Cerachrom bezel inlay. Aficionados will recognize this as the latest take on the popular Kermit watch. This timepiece has a list price of 9,550 USD.

Prices for Vintage Submariners

In addition to stainless steel, Rolex also presented new two-tone models, as well as several in white or yellow gold. The ref. 126619LB is a white gold watch with a black dial and blue Cerachrom bezel. It officially sells for 39,650 USD. There are two new watches in 18-karat yellow gold: There's the 126618LN with a black dial and bezel and the 126618LB with a blue dial and bezel. Both have a list price of 36,950 USD. Rolex also offers two-tone editions with black (ref. 126613LN) or blue (ref. 126613LB) elements. These timepieces combine Oystersteel with yellow gold and cost 14,300 USD.

Fans of vintage watches will be pleased to hear that the Submariner offers a wide variety of options. One of the very first models was the reference 6204. Depending on its condition, this watch can sell for anywhere between 23,000 and 142,000 USD. The ref. 5513 from 1962 changes hands for similar prices. The "James Bond" Submariner ref. 6538 occupies the upper end of that price range, with well-maintained pieces costing around 137,000 USD.

Another beloved vintage Submariner goes by the name "Red Sub" and bears the reference number 1680. It demands prices of about 34,000 USD pre-owned. The COMEX edition, developed by Rolex for the French company Compagnie Martitime d'Expertises, is also highly sought-after. Prices for this model often reach sums of 49,500 USD.


For Racing Drivers and Actors: The Rolex Daytona

When it was first released in the 1960s, the Rolex Daytona was something of a dud. However, actor and race car driver Paul Newman and Formula 1 driver Jackie Stewart helped propel this sports chronograph into superstardom. Today, it is one of the Swiss company's most popular and successful automatic watches. Models with a contrasting second scale on their dials received the nickname "Paul Newman" in the 1980s. These timepieces are now especially valuable collector's items.

The Daytona gets its name from the legendary Daytona International Speedway in Daytona Beach, FL. The town has been dubbed "America's Speed Capital" – and rightfully so. Between 1904 and 1935, fourteen land speed records were set there, including five by proud Rolex wearer Sir Malcolm Campbell.

Investing in the Daytona

The stainless steel Rolex Cosmograph Daytona is one of the best investments you can make in the watch sector. Released in 2016, the model with the reference number 116500LN is so popular among watch fans that long wait times are par for the course when purchasing from offline retailers. Purchasing online is faster, though also more expensive. The official list price is 13,150 USD, but a never-worn stainless steel Daytona on Chrono24 demands around 26,000 USD. Pre-owned models are only slightly less expensive, making them a solid investment. The ref. 116500LN has a black Cerachrom ceramic bezel. Thanks to its use of the in-house caliber 4130, it also boasts a 72-hour power reserve.

Its predecessor (ref. 116520) has a stainless steel bezel and is powered by the same in-house caliber, the 4130. Rolex officially listed this timepiece for 13,500 USD. By 2020, prices for a pre-owned version of this sports chronograph had climbed all the way up to 21,000 USD. If you're looking for a never-worn model, plan to spend over 28,000 USD.

Baselworld 2018 saw the introduction of an especially colorful Daytona: the ref. 116595RBOW, aka the "Rainbow" Daytona. While it also uses the caliber 4130, its case is made of Everose gold and its bezel features 36 sapphires in every color of the rainbow. If that wasn't enough, an additional 56 diamonds adorn the lugs and crown guard. All this opulence can be bought for the equally jaw-dropping price of 315,000 USD.

Prices for Vintage and Gold Daytonas

The ref. 16520, which premiered in 1988, is also highly sought-after. Its power comes from the caliber 4030, a movement based on the Zenith El Primero. The price for a used El Primero Daytona comes in at over 34,000 USD. Mint-condition pieces cost even more at around 43,500 USD.

The so-called "Paul Newman" Daytona Daytona is especially rare. The only difference between this model and other Daytonas from the 1960s and 1970s is the dial. In terms of technology, watches from this era are all identical. You will need to have at least 176,000 USD on hand for a Paul Newman Daytona ref. 6241. However, that price is nothing compared to what Paul Newman's personal Daytona sold for at auction in 2017: It went to the highest bidder for the record price of 17.75 million USD. If you're not particularly interested in the famous dial, you can get a Daytona from the 1960s starting at 88,000 USD.

Models in 18-karat yellow, white, or rose gold — also called Everose gold by Rolex — bear the reference number 116508 and generally have higher list prices than their stainless steel counterparts due to their material value. That said, they are not as in demand and, therefore, command a smaller premium than you might expect. A gold Daytona with an official list price of around 40,000 USD will only set you back between 41,000 and 46,000 USD on Chrono24. Two-tone models in stainless steel and gold are something of an insider's tip. You can find pre-owned watches with the reference number 116503 starting at 18,000 USD, while those in mint condition cost about 19,500 USD. The entry point for older models from the 1990s is even lower and starts below 10,500 USD.


Rolex's Professional Divers: Sea-Dweller and Deepsea

On January 23, 1960, the deep-diving bathyscaphe Trieste reached the bottom of the Mariana Trench's Challenger Deep with a special passenger on board: Rolex's Deep Sea Special. The watch had been specially designed for the dive and was attached to the outside of the bathyscaphe. It handled the extreme conditions of the ocean floor impressively well, functioning perfectly even at a depth of 35,814 feet (10,916 meters). This proved the Swiss watch manufacturer's extraordinary engineering capabilities. Rolex repeated this test in 2012, attaching the experimental Deepsea Challenge diving watch to the robotic arm of the Deepsea Challenger. The mission saw the timepiece and the submersible reach a maximum depth of 35,787 feet (10,908 meters), well within the watch's limits. In fact, the Deepsea Challenge is water-resistant to 39,370 ft (12,000 m) and can withstand up to 1,500 bar of pressure.

The consumer version of the Deepsea (ref. 126660) has a depth rating of "only" 3,900 m (390 bar, 12,795 ft). You can choose from two options: one with a black dial and black Cerachrom bezel or one with a "D-Blue" dial. The latter features a beautiful gradient that fades from dark blue to black. Prices for a new Deepsea depend on the model and range from 15,000 to 17,000 USD.

Prices for a Sea-Dweller

Like the Deepsea, the Rolex Sea-Dweller was designed with professional divers in mind. It also has a helium escape valve and is water-resistant to 1,200 m (122 bar, 4,000 ft). Anyone who has bought a Rolex Sea-Dweller in the last few years can look forward to appreciating prices. This is due to the fact that certain reference numbers are no longer in production, thus making them harder to find.

The ref. 16600 was manufactured for a relatively long period of time, from 1988 to 2008. Prices for this model have been on the rise over the last decade. The same used watch that cost just 4,700 USD in 2008 now demands about 9,400 USD. Never-worn pieces are much rarer and, therefore, cost around 15,500 USD.

In 2014, Rolex released yet another 40-mm model, this time under the ref. 116600. Its production run lasted only three years, resulting in an abrupt spike in prices. Prices for a never-worn edition quickly rose from 10,500 USD prior to Baselworld 2017 to over 16,500 USD.

The most recent Sea-Dweller debuted in 2018 and features a Cyclops lens over the date display – a characteristic usually associated with the Submariner. This timepiece costs almost 15,500 USD in mint condition. If you'd rather buy your watch online and avoid long wait times, be prepared to spend a good 2,400 USD more.


GMT-Master and GMT-Master II

Of the many iconic watches Rolex has released over the years, the GMT-Master and its successor, the GMT-Master II, occupy a special place in the hearts of watch enthusiasts. The Genevan manufacturer first created this timepiece for Pan Am's long-haul pilots. Its case and dial design bear a strong resemblance to the Submariner. However, unlike the beloved diving watch, the GMT-Master features an additional central hand and a two-tone bidirectional bezel with a 24-hour scale. This enables the watch to display the time in multiple time zones at once.

Rolex outfitted the original GMT-Master with a red and blue bezel, making it easier to tell the time of day in a second time zone. This color scheme is also the source of the model's nickname, "Pepsi." Since then, several other color schemes have made their way to the market, including the black and red "Coke," brown and beige "Root Beer," and the fan-favorite black and blue "Batman."

Rolex released the latest version of the stainless steel Pepsi (ref. 126710BLRO) at Baselworld 2018. More specifically, this model is a 40-mm GMT-Master II with the in-house caliber 3285. You can call this timepiece your own for roughly 19,000 USD. If you'd prefer the white gold edition (ref. 116719BLRO), you should be prepared to spend some 40,000 USD. There's also the popular black and blue "Batman" ref. 116710BLNR on an Oyster bracelet. This watch costs around 16,500 USD. In 2019, Rolex released the same timepiece on a Jubilee bracelet (ref. 126720BLNR), which demands about 120 USD more.

Well-maintained vintage models like the ref. 1675 and 16750 from the 1970s and 80s generally sell for between 14,000 and 17,000 USD. The most expensive GMT-Master is the original, the ref. 6542, which requires an investment of around 50,500 USD.


Datejust and Day-Date

The Datejust has been a cornerstone of Rolex's catalog since 1945. Ever since the introduction of the 40th-anniversary edition, this timepiece has defined what it means to be a sporty dress watch. Its simple design with a narrow bezel, trim baton hands, and date with Cyclops lens at 3 o'clock has remained nearly untouched since the very first model, the ref. 4467. The Jubilee bracelet, which debuted alongside the Datejust, also remains part of Rolex's portfolio to this day.

Over the course of its more than 70-year history, the Datejust has appeared on the wrists of some of the world's most powerful individuals, including Dwight D. Eisenhower, Martin Luther King, Jr., Winston Churchill, and Ronald Reagan. However, this timeless classic's popularity isn't limited to political figures. Other fans include Michael Jordan, Roger Federer, Jennifer Aniston, and the Dalai Lama.

The earliest Datejust models all measure 36 mm in diameter. Since then, Rolex has released this timepiece in various sizes. Today, it is available with a 26, 31, 34, 36, or 41-mm case. What's more, you can also choose from stainless steel or white, rose, or yellow gold editions, as well as two-tone models that combine gold and stainless steel. Finally, the Datejust is available with a wide variety of dials.

Compared to other classic Rolexes, Datejust prices are relatively affordable. For example, you can find current models like the 41-mm ref. 126300 with a gray sunburst dial and flat bezel for as little as 9,800 USD on Chrono24. The ref. 126334 with a blue dial, diamond indices, and fluted bezel requires a slightly larger investment of 11,500 USD. Vintage versions from the 1960s and 70s are much less expensive, with many watches only demanding between 4,000 and 5,500 USD. However, prices for the very first Datejust (ref. 4467) are significantly higher at 12,500 USD.


Since 2020: Available in White Gold and Stainless steel

Rolex added a new line of 31-mm watches in White Rolesor to the Datejust collection in September 2020. These timepieces combine white gold and stainless steel. New models with fluted bezels bear the reference number 278274, while those speckled with diamonds have the ref. 278344RBR. The most exclusive of the new White Rolesor editions boasts 46 brilliant-cut diamonds on its bezel. You can find this timepiece under the reference number 278384RBR.
 

While the Datejust 31 ref. 278384RBR is only available with an eggplant dial, the other watches come with a wide variety of dial color options. You can also choose between a Jubilee or Oyster bracelet. Prices for these models range from 7,800 to 16,050 USD, depending on the exact edition.

Day-Date: The Presidential Watch

In 1956, Rolex made history once again with the release of the Oyster Perpetual Day-Date, aka the Rolex President. It was the first wristwatch capable of displaying both the date and day of the week written out in full. Like the Datejust, its date display sits below a Cyclops lens at 3 o'clock, while its additional day window arcs above the famous Rolex cornet at 12 o'clock. Rolex also created a unique bracelet for the Day-Date, namely the President bracelet.

To this day, the Day-Date has only ever been available in gold or platinum and with a 36 or 40-mm case. Prices range from around 9,700 USD for the 36-mm yellow gold Day-Date ref. 1803 to just under 57,000 USD for the 40-mm ref. 218206 in platinum.


Rolex Milgauss: Unaffected by Magnetic Fields

Starting in the 1950s, Rolex put a greater focus on producing robust movements and watch cases. An impressive example of this is the Milgauss from 1956. The name "Milgauss" is a combination of the abbreviation for the French word for a thousand, "mille," and gauss, a unit of measurement named after German physicist Carl Friedrich Gauss used to describe magnetic field strength. Thus, the "Milgauss" is able to withstand 1,000 gauss of magnetism.

The European Center for Nuclear Research (CERN) officially confirmed the Milgauss' magnetic resistance on August 10, 1970. Thanks to the automatic caliber 1065 M, with its soft iron inner case and other anti-magnetic components, the watch functioned well despite the presence of magnetic fields. The watch was a blessing for engineers, power plant operators, and many others who worked in close contact with magnetic fields.

This highly-coveted collector's item features green shimmering sapphire crystal, a red triangle on the bezel, and a distinctive lightning bolt-shaped second hand.

You can purchase a current model, such as the ref. 116400, starting around 7,700 USD. On the other hand, a well-maintained Milgauss ref. 1019 produced between 1960 and 1989 will set you back some 27,000 USD. If you're looking for an original Milgauss ref. 6541, you can expect much higher prices around 175,000 USD.


Other New Rolexes from 2020

Other collections to receive an update in 2020 include the Oyster Perpetual and Sky-Dweller. In the Oyster Perpetual collection, the 41-mm ref. 124300 has replaced the Oyster Perpetual 39. However, its design is nearly identical to that of its predecessor. Beyond the size, this newer model has more dial color options, including red, green, yellow, and turquoise. Another small difference is the two bars that mark the hours at 3, 6, and 9 o'clock. The biggest changes took place inside the case, where you will find the in-house caliber 3230 with a Chronergy escapement and 70-hour power reserve. The new Oyster Perpetual has a list price of 5,900 USD.

If 41 mm is too large, the Oyster Perpetual is also available with a 28, 31, 34, or 36-mm case. These versions have the same design and come in the same dial colors. The 36-mm editions get their power from the caliber 3230, while the smaller models use the caliber 2232. Prices depend on the size and fall between 5,100 and 5,600 USD.


The Latest Sky-Dweller

The Sky-Dweller's update was limited to a new bracelet option, with Rolex introducing this model on an Oysterflex bracelet for the first time in the collection's history. The Oysterflex Bracelet has a core made of thin metal plates, which are then coated in black Elastomer. This synthetic material is highly durable and hypoallergenic.

The Oysterflex bracelet lends the Sky-Dweller a decidedly sporty feel. The yellow gold version (ref. 326238) has a recommended retail price of 40,000 USD. The same watch in rose gold (ref. 326235) costs 41,500 USD.


Overview: Rolex Models

  • Air-King
  • Cellini Time, Cellini Date, Cellini Dual Time, and Cellini Moonphase
  • Cosmograph Daytona
  • Datejust, Datejust II, and Datejust 41
  • Day-Date
  • Explorer and Explorer II
  • GMT-Master and GMT-Master II
  • Lady-Datejust
  • Milgauss
  • Oyster Perpetual
  • Pearlmaster
  • Sea-Dweller, Sea-Dweller 4000, and Sea-Dweller Deepsea
  • Sky-Dweller
  • Submariner and Submariner Date
  • Yacht-Master and Yacht-Master II

A Unique Logo: The Five-Pointed Crown

Rolex's history begins back in 1905, when German-born Hans Wilsdorf and Alfred Davis founded the watch wholesaler Wilsdorf & Davis in London. Davis oversaw the production of watch cases, while Wilsdorf obtained the necessary movements from the Swiss company Aegler. In 1908, they trademarked the name Rolex. The catchy name most likely comes from "rolling export," but there is no solid proof of the origin.

Gradually, the company began to add their name to the dials — an unusual practice at the time. It was customary to only include the retailer's name on the dial, if anything at all. The short brand name allowed enough space for the name of the retailer, enabling Wilsdorf to bring more watches bearing the company name into circulation. It would be 19 years before Rolex was the sole name featured on the dials, cases, and movements.

The brand adopted the five-point crown logo in 1925. The story behind the logo remains a secret. Experts suspect that the five-point crown stands for the five fingers of a watchmaker or the letters in Rolex. The crown logo and the name Rolex have appeared on every dial, crown, and clasp since 1939.

Revolutionaries Che Guevara and Fidel Castro also recognized and appreciated the qualities of Rolex. It's not known whether the robustness of the watch helped the Cuban Revolution of 1959, but Guevara and Castro certainly contributed to the brand's myth. No other watch manufacturer has managed to appeal to such a wide variety of customers, including those in power, religious leaders like the Dalai Lama, and supermodel Elle Macpherson.


Chronometer Certification Since 1910

In-house Rolex calibers are considered especially precise. Each watch comes with a certificate from the Official Swiss Chronometer Testing Institute (Contrôle officiel suisse des chronomètres, or COSC). COSC measures the precision of a movement in five different positions and at three different temperatures based on a standardized testing method. The entire process lasts 15 days. In addition to COSC's tests, Rolex reexamines all of their watches in-house once the movement is in its case. Rolex has even stricter requirements that only allow for a maximum deviation of +/- 2 seconds per day.

Rolex founder Hans Wilsdorf was already emphasizing the importance of precision back in the early 20th century. In 1910, he sent a watch to a local watchmaking school in Biel for evaluation. The movement was subjected to 14 days of testing, which it passed. At the end of this two-week procedure, the testers issued the world's first wristwatch chronometer certificate and sent it to London.

The next sensation followed only four years later: Wilsdorf sent an Aegler movement to the National Physical Laboratory in London. The caliber passed their tests with flying colors. It was subjected to three different temperature conditions and five different positions: crown facing up, left, and right, and dial face down and face up. After 45 days, the watch, with its golden case and blue enamel bezel, was named the first wristwatch in history to receive class A certification. This type of certification was previously only awarded to clocks such as navy chronometers.


Social Commitment: The Hans Wilsdorf Foundation

Whoever buys a Rolex is simultaneously doing a good deed. Wilsdorf never had any children of his own, and after his wife's death, he left all of his Rolex shares to the newly established Hans Wilsdorf Foundation. The foundation belongs to Rolex and receives a large proportion of their annual profits. This money is used to support social initiatives; environmental protection programs; and scientific, artistic, and cultural projects.


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