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Hublot 511.TX.050T.VR.BER16
Top
Hublot 511.TX.050T.VR.BER16
price on request
Free shipping
Seller
Deluxe ( Asia ) Ltd
 
HK
Rolex Datejust 28 Everose Diamond President NEW
Top
Rolex Datejust 28 Everose Diamond President NEW
AED 120,300
Seller
Juwelier Burger, since 2001
406
NL
Cartier Platinum Diamond Enamel Gold HARDSTONE SHUTTER CLOCK
Top
Cartier Platinum Diamond Enamel Gold HARDSTONE SHUTTER CLOCK
AED 149,002
Free shipping
Seller
Watch Hunter
 
US
Hublot Big Bang King  Min Repeater NEW 67% off
Top
Hublot Big Bang King Min Repeater NEW 67% off
AED 521,509
Seller
Raffi Boyadjian Watches Inc.
6
US
Franck Muller GIGA TOURBILLON
Top
Franck Muller GIGA TOURBILLON
AED 732,937
Free shipping
Seller
ZEGG & CERLATI
12
MC
A. Lange & Söhne Zeitwerk
Top
A. Lange & Söhne Zeitwerk
AED 249,199
Free shipping
Seller
WatchesofMayfair.com
178
UK
Patek Philippe 18k W/G Sealed Perpetual Calendar Moonphase...
Top
Patek Philippe 18k W/G Sealed Perpetual Calendar Moonphase...
AED 201,916
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
60
UK
Panerai RADIOMIR 1940 3 DAYS GMT PAM570 Limited 300 ex
Top
Panerai RADIOMIR 1940 3 DAYS GMT PAM570 Limited 300 ex
AED 97,576
Free shipping
Seller
RIVIERAWATCH
47
FR
U-Boat 5573 Classico AB 4/2/A 53mm 10ATM
Top
U-Boat 5573 Classico AB 4/2/A 53mm 10ATM
AED 6,679
Seller
Timeshop24.de Ltd.
2655
DE
TAG Heuer AQUARACER 300M Ref. WAY201C.FC6395
Top
TAG Heuer AQUARACER 300M Ref. WAY201C.FC6395
AED 7,084
Seller
WINGOO WATCHES
180
IT
Sinn 103 St Sa RB Classic Watch Sondermodell
Top
Sinn 103 St Sa RB Classic Watch Sondermodell
AED 10,649
Seller
Classic Watch
 
DE
IWC VINTAGE  1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
Top
IWC VINTAGE 1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
AED 149,002
Free shipping
Seller
Watch Hunter
 
US
IWC Portuguese F.A. Jones Platina Limited Edition NEW
Top
IWC Portuguese F.A. Jones Platina Limited Edition NEW
AED 82,428
Seller
Filipucci Juweliers
264
NL
Chopard Classic 18kwg Oval Diamonds NEW 60% off
Top
Chopard Classic 18kwg Oval Diamonds NEW 60% off
AED 50,661
Seller
Raffi Boyadjian Watches Inc.
6
US
Zenith El Primero Range Rover
Top
Zenith El Primero Range Rover
AED 29,451
Seller
WatchesofMayfair.com
178
UK
Jaeger-LeCoultre Master Compressor Extreme LAB 2 Limited Edition
Top
Jaeger-LeCoultre Master Compressor Extreme LAB 2 Limited Edition
AED 155,721
Seller
L'Angolo del Tempo by Goldfingers
 
IT
Hublot Big Bang Ferrari  Unico All Black Limited Edition , NEW...
Top
Hublot Big Bang Ferrari Unico All Black Limited Edition , NEW...
AED 66,165
Free shipping
Seller
WatchesNorte
15
ES
Franck Muller INFINITY FULL DIAMONDS PAVE
Top
Franck Muller INFINITY FULL DIAMONDS PAVE
AED 805,117
Free shipping
Seller
ZEGG & CERLATI
12
MC
Arnold & Son Nebula Steel
Top
Arnold & Son Nebula Steel
AED 30,173
Seller
The Golden Line
AE
Omega Seamaster Aqua Terra 150M Co-Axial 34 MM Ref. 231.15.34....
Top
Omega Seamaster Aqua Terra 150M Co-Axial 34 MM Ref. 231.15.34....
AED 34,085
Seller
WINGOO WATCHES
180
IT
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
Top
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
price on request
Free shipping
Seller
Watch Hunter
 
US
Patek Philippe World Time Chronograph
Top
Patek Philippe World Time Chronograph
AED 260,000
Seller
Haute Horologe
AE
Rolex Yacht-Master 40 Custom Baguette Diamond Bezel
Top
Rolex Yacht-Master 40 Custom Baguette Diamond Bezel
AED 126,103
Free shipping
Seller
Cagau
AE
Jaeger-LeCoultre Master Ultra Thin Moon White Gold
Top
Jaeger-LeCoultre Master Ultra Thin Moon White Gold
AED 66,254
Seller
WatchesofMayfair.com
178
UK
Patek Philippe Aquanaut
Patek Philippe Aquanaut
AED 70,000
Seller
Private seller
AE
Fortis B 42
Fortis B 42
AED 2,556
Free shipping
Seller
PLAZA GEN TRDG
AE
De Grisogono Instrumento Uno
Top
De Grisogono Instrumento Uno
AED 443,327
Free shipping
Seller
ZEGG & CERLATI
12
MC
Bovet Fleurier 43 Virtuoso V  LTD 100 (DOUBLE FACE WATCH )
Top
Bovet Fleurier 43 Virtuoso V LTD 100 (DOUBLE FACE WATCH )
AED 156,453
Seller
The Golden Line
AE
Bovet - Rising Star AIRS525 Tourbillion Blue Dial Platinum
Bovet - Rising Star AIRS525 Tourbillion Blue Dial Platinum
price on request
Seller
Qahtan Jewellery & Watches
AE
Chopard 18kt White Gold Internally Flawless Happy Diamond
Top
Chopard 18kt White Gold Internally Flawless Happy Diamond
AED 93,127
Free shipping
Seller
Watch Hunter
 
US
Hublot Spirit of Big Bang
Top
Hublot Spirit of Big Bang
AED 67,500
Seller
Haute Horologe
AE
Patek Philippe 7130g-015 New York
Top
Patek Philippe 7130g-015 New York
AED 340,843
Seller
MKS Luxury LLC
US
A. Lange & Söhne Datograph Up/Down
Top
A. Lange & Söhne Datograph Up/Down
AED 290,813
Seller
WatchesofMayfair.com
178
UK
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
Chopard ROSE GOLD CLASSIC RACING SUPERFAST CHRONOGRAP 161284-5001
AED 75,744
Seller
Private seller
AE
Fortis --------
Fortis --------
AED 1,952
Free shipping
Seller
PLAZA GEN TRDG
AE
Zenith EL PRIMERO TOURBILLON
Top
Zenith EL PRIMERO TOURBILLON
AED 165,969
Free shipping
Seller
ZEGG & CERLATI
12
MC
Bovet Double Face Amadeo Fleurier 43 Monsieur
Top
Bovet Double Face Amadeo Fleurier 43 Monsieur
AED 107,654
Seller
The Golden Line
AE
Breguet - Classique 3910BB/25/286 White Dial WG
Breguet - Classique 3910BB/25/286 White Dial WG
price on request
Seller
Qahtan Jewellery & Watches
AE
Vacheron Constantin VINTAGE  18k WG Diamond Onyx Tuxedo Dial
Top
Vacheron Constantin VINTAGE 18k WG Diamond Onyx Tuxedo Dial
AED 65,189
Free shipping
Seller
Watch Hunter
 
US
Mb&f Legacy Machine 101
Mb&f Legacy Machine 101
AED 149,002
Seller
Haute Horologe
AE
Rolex Oyster perpetual superlative choronmeter
Rolex Oyster perpetual superlative choronmeter
AED 111,752
Seller
Private seller
AE
Seiko Prosper Marinemaster 1000m hi-beat 50th Anniversary
Seiko Prosper Marinemaster 1000m hi-beat 50th Anniversary
AED 20,857
Seller
Private seller
AE
Zenith El Primero Range Rover
Top
Zenith El Primero Range Rover
AED 29,451
Seller
WatchesofMayfair.com
178
UK
Van Der Bauwede MAGNUM CHAMPS ELYSEES
Van Der Bauwede MAGNUM CHAMPS ELYSEES
AED 3,600
Free shipping
Seller
PLAZA GEN TRDG
AE
Tudor 79250BB
Tudor 79250BB
AED 28,000
Seller
Private seller
AE
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
Top
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
AED 50,348
Free shipping
Seller
ZEGG & CERLATI
12
MC
Rolex oyster perpetual
Rolex oyster perpetual
AED 93,127
Seller
Private seller
AE
Jaeger-LeCoultre Jaeger Lecoultre 4.5carat 18k WG  VINTAGE 60s...
Top
Jaeger-LeCoultre Jaeger Lecoultre 4.5carat 18k WG VINTAGE 60s...
AED 14,900
Free shipping
Seller
Watch Hunter
US
Audemars Piguet 3126/3840
Audemars Piguet 3126/3840
AED 93,127
Seller
Private seller
AE
Ebel Classic Hexagon
Ebel Classic Hexagon
AED 7,078
Seller
Private seller
AE
Bulgari GW TTN 'OCTO 40MM grey dial Blk ALLIGATOR S
Bulgari GW TTN 'OCTO 40MM grey dial Blk ALLIGATOR S
AED 45,000
Seller
Private seller
AE
IWC Portugiser Chronograph 'Al Jalila' Limited Edition
IWC Portugiser Chronograph 'Al Jalila' Limited Edition
AED 40,000
Seller
Private seller
AE
Audemars Piguet Royal Oak Selfwinding
Audemars Piguet Royal Oak Selfwinding
AED 56,000
Seller
Haute Horologe
AE
Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
Top
Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
AED 32,481
Seller
WatchesofMayfair.com
178
UK
Ebel Wave
Ebel Wave
AED 9,500
Free shipping
Seller
PLAZA GEN TRDG
AE
De Grisogono POWERBREAKER S05
Top
De Grisogono POWERBREAKER S05
AED 106,042
Free shipping
Seller
ZEGG & CERLATI
12
MC
Patek Philippe - Perpetual Calendar Split Seconds Chronograph
Patek Philippe - Perpetual Calendar Split Seconds Chronograph
price on request
Seller
Qahtan Jewellery & Watches
AE
Greubel Forsey GMT Tourbillon PLATINUM
Greubel Forsey GMT Tourbillon PLATINUM
AED 1,359,647
Seller
The Golden Line
AE
Panerai Radiomir 1940 Blue Dial Special Edition 500 Pieces
Panerai Radiomir 1940 Blue Dial Special Edition 500 Pieces
price on request
Seller
Luxury Souq Dubai
AE
Chanel J12 H2544
Chanel J12 H2544
AED 19,743
Seller
Private seller
AE
Audemars Piguet Royal Oak Self-Winding Steel Watch
Audemars Piguet Royal Oak Self-Winding Steel Watch
AED 69,600
Seller
The Store
AE
Hublot Classic Fusion Aerofusion Cricket World Cup 2015 King
Hublot Classic Fusion Aerofusion Cricket World Cup 2015 King
AED 89,401
Seller
Haute Horologe
AE

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.