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Rolex Pepsi


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Rolex GMT-Master Steel 40mm Black No numerals
Promoted
Rolex GMT-Master
16750 Pepsi Matte Dial 1981 MK1 Tritium
AED80,841
+ AED554 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Promoted
Rolex GMT-Master II
2022 GMT-Master II "Pepsi"oyster 126710BLRO (New/Full set)
AED85,202
Free shipping
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Dubai
Promoted
Rolex GMT-Master II
(Pepsi) Jubilee 2021
AED90,900
+ AED55 for shipping
Rolex GMT-Master II White gold 40mm Black No numerals
Promoted
Rolex GMT-Master II
116710BLRO Oyster 18K White Gold Pepsi Bezel Black Dial
AED140,864
Free shipping
Rolex GMT-Master II Steel 40mm Black No numerals UAE, 213858
Rolex GMT-Master II
Pepsi Stainless Steel 40mm - 126710BLRO
AED93,500
Free shipping
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Dubai sports city
Promoted
Rolex GMT-Master II
126710BLRO
AED95,900
Excl. shipping
Private Seller
Rolex GMT-Master II White gold 40mm Grey No numerals UAE, Dubai
Rolex GMT-Master II
"Pepsi Meteorite Dial"
Price on request
+ AED75 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Dubai
Rolex GMT-Master II
126710BLRO
AED87,853
+ AED110 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Dubai
Rolex GMT-Master II
Pepsi 126710BLRO
AED119,000
+ AED75 for shipping
Rolex GMT-Master II White gold 40mm Blue No numerals UAE, Dubai
Rolex GMT-Master II
"Pepsi" Blue Dial 40mm White Gold - 126719BLRO
AED196,875
Free shipping
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Abu Dhabi
Rolex GMT-Master II
Pepsi
AED75,319
Free shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
New 07/2021 PEPSI Ref. 126710BLRO GMT-Master II Oystersteel Oyster Bracelet
AED81,206
+ AED2,433 for shipping
Rolex GMT-Master II Steel 40mm No numerals
Promoted
Rolex GMT-Master II
126710BLRO Jubilee Steel Pepsi Bezel Black Dial
AED100,724
Free shipping
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master
Swiss Only Dial Faded 'Pepsi'. Ref: 16700 (Collector's set 1998)
AED62,498
+ AED376 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Dubai
Rolex GMT-Master II
Pepsi Oyster - New 07/2022
AED78,500
Excl. shipping
Private Seller
Rolex GMT-Master II White gold 40mm Blue No numerals UAE, Dubai
Rolex GMT-Master II
Metorite Dial. Unworn partially stickered
AED230,000
Excl. shipping
Private Seller
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Dubai
Rolex GMT-Master II
Pepsi Jubilee - New 07/2022
AED85,000
Excl. shipping
Private Seller
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Dubai
Rolex GMT-Master II
(2022)
AED95,400
Excl. shipping
Private Seller
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Dubai
Rolex GMT-Master II
Pepsi 2022 - 126710BLRO
AED119,000
Excl. shipping
Private Seller
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Dubai
Rolex GMT-Master II
126710BLRO
AED94,669
+ AED110 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Dubai
Rolex GMT-Master II
"Pepsi" Black Dial 40mm Steel
AED87,500
Free shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Promoted
Rolex GMT-Master II
126710BLRO Oyster Steel Pepsi Bezel Black Dial
AED100,724
Free shipping
Rolex GMT-Master II Steel 40mm Black No numerals UAE, Gold Souk,Deira,Dubai
Rolex GMT-Master II
"Pepsi''
Price on request
+ AED75 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
"Pepsi" 126710BLRO - NEW 2019 - LC170
AED86,747
+ AED735 for shipping
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master
16700 Pepsi like New paper and tag
AED55,001
+ AED735 for shipping
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II
Pepsi Neuve 2020
AED95,606
+ AED923 for shipping
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex GMT-Master II
126719BLRO New 2022
AED180,507
+ AED1,661 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
126710blro 2022 Jubilee
AED90,879
+ AED754 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
Pepsi Jubilee NEW 2022 LC 100 Ref.126710BLRO
AED95,938
+ AED1,842 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
16710 "Pepsi" Full-Set LC150 2000
AED57,179
+ AED1,255 for shipping

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Rolex GMT-Master II Steel 40mm Black No numerals
Promoted
Rolex GMT-Master II
126710BLRO Oyster Steel Pepsi Bezel Black Dial
AED100,724
Free shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
Pepsi Oyster UNWORN 126710BLRO
AED90,401
+ AED735 for shipping
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex GMT-Master II
116719BLRO 2015 like NEW - Blue Dial Full Set
AED163,158
+ AED2,211 for shipping
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master
Swiss Only Dial Pepsi. Ref: 16700 (Collector's set 1998)
AED58,317
+ AED376 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
"Pepsi" 126710BLRO - 07/2020 - Excellent Condition - LC170
AED80,841
+ AED735 for shipping
Rolex GMT-Master Steel 40mm Black
Rolex GMT-Master
16750 "Pepsi" Circa 1988
AED57,913
+ AED737 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
New 2022 PEPSI Ref. 126710BLRO GMT-Master II Steel Jubilee Bracelet
AED91,527
+ AED2,433 for shipping
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master
Pepsi 1675
AED64,371
Free shipping
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master
1675 "Pepsi"
AED62,753
+ AED255 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Promoted
Rolex GMT-Master II
126710BLRO Jubilee Steel Pepsi Bezel Black Dial
AED100,724
Free shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
‘Pepsi’ NEW UNWORN Oyster
AED90,401
+ AED735 for shipping
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master
40mm Steel Pepsi Ceramic 16700 Original Box Service Papers
AED54,196
+ AED568 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
JUBILEE PEPSI
AED84,532
+ AED365 for shipping
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master
Pepsi Long E
AED68,290
+ AED513 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
PEPSI MK1 FIRST EDITION 2018 ÖSTERREICH PAPIERE TOP CONDITION
AED95,237
+ AED554 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
2022 Pepsi Unworn Mint
AED96,563
Free shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
Pepsi New Unworn 2022 126710BLRO
AED82,133
Free shipping
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master
16700 "Pepsi" N-Serial
AED47,065
+ AED738 for shipping
Rolex GMT-Master II White gold 40mm Arabic numerals
Promoted
Rolex GMT-Master II
126719BLRO 18K White Gold Pepsi Bezel Blue Dial
AED172,673
Free shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
"Pepsi" Jubilee 126710BLRO 2022 Unworn
AED87,001
+ AED375 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
40 ‘Pepsi’ 126710BLRO Jubilee 2018 Full Set
AED77,334
+ AED1,104 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
126710blro 2021 Jubilee
AED88,985
+ AED754 for shipping
Rolex GMT-Master II White gold 40mm Silver No numerals
Rolex GMT-Master II
40mm White Gold Meteorite Dial 09/2022
AED245,475
Free shipping
Rolex GMT-Master Steel 40mm
Rolex GMT-Master
16700 Pepsi With Papers 1995
AED57,913
+ AED737 for shipping
Rolex GMT-Master II White gold 40mm Blue
Rolex GMT-Master II
white gold unworn box and papers
AED195,638
+ AED735 for shipping
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II
PEPSI JUBILE' 40MM IN ACCIAIO REF. 126710BLRO
AED81,210
+ AED923 for shipping
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex GMT-Master II
126719BLRO
AED188,259
+ AED255 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Promoted
Rolex GMT-Master II
126710BLRO Oyster Steel Pepsi Bezel Black Dial
AED100,724
Free shipping
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex GMT-Master II
White Gold Pepsi Meteorite Dial 126719BLRO Unworn 2022
AED268,085
+ AED375 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
Pepsi full set LC 100 02.2020 first owner Bill never polished
AED98,559
+ AED735 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
Pepsi 16710 Rectangular Dial
AED83,388
+ AED332 for shipping
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II
126710BLRO Oyster "PEPSI" UK 2019 Unworn Full Stickers
AED76,064
+ AED1,254 for shipping

Performance of a Similar Model

Rolex GMT-Master II
126710BLRO ()
Case material
Steel
Dial
Black







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Rolex GMT-Master Pepsi: Icon and Investment Piece

The Rolex GMT-Master with its signature red and blue "Pepsi" bezel is treasured by collectors and investors. The striking tool watch has a second time zone and, on account of its outstanding potential for appreciation, makes for a good investment.


Legendary Red and Blue GMT Watch

The story of the Rolex GMT-Master began in the 1950s when Pan American World Airways (Pan Am) commissioned the Swiss watch manufacturer to produce a timepiece for their pilots and flight attendants. The signature Pepsi bezel in red and blue has been the defining feature of these Rolex watches since the very first model in 1954. However, the two-tone design is not merely for aesthetic purposes; the red half symbolizes the daytime, while its blue counterpart symbolizes nighttime. ​

Over the last several decades, Rolex has released an array of different Pepsi references, all of which have remained faithful to the basic design. Rolex fans flock to the Pepsi GMT-Masters in appreciation of the subtle model upgrades that have been made over the years. However, as is typical of Rolex watches, high demand and limited supply mean that waiting lists for these models are growing endlessly. Don't be surprised if you have to wait several years to get your hands on one.

Needless to say, prices have risen considerably as a result of the huge popularity, and virtually all references have seen eye-popping value appreciation. The white gold model with a meteorite dial under the reference number 126719BLRO, for example, has gone up 30% since its debut in 2019. It's the same story for ref. 116719BLRO, which also comes in white gold. Long-term owners of ref. 16710 who have kept the watch in good condition have a cause for celebration: This GMT-Master Pepsi has increased in value by a whopping 200% in the last ten years. As you can see, a Rolex GMT-Master Pepsi is not only a stylish, functional timepiece, it's also a profitable investment.

Reasons to Buy a Rolex Pepsi

  • Iconic design
  • In-house caliber with a second time zone display
  • Available with a Cerachrom bezel and white gold case
  • Excellent prospects in terms of value appreciation

Prices at a Glance: Rolex GMT-Master Pepsi

Reference number Price (approx.) Caliber, features
126719BLRO 102,000 USD 3285, meteorite dial, white gold
126719BLRO 72,000 USD 3285, blue dial, white gold
116719BLRO 56,000 USD 3186, ceramic bezel, white gold
6542 43,000 USD 1036, Bakelite bezel
126710BLRO 32,000 USD 3285, ceramic bezel
1675 22,000 USD 1565 or 1575, aluminum bezel
16750 18,000 USD 3075, aluminum bezel
16700 15,000 USD 3175, aluminum bezel
16710 15,000 USD 3185 or 3186, sapphire crystal

How much does a Rolex GMT-Master Pepsi cost?

As of publication in May 2022, the most affordable entry point into the world of Rolex GMT-Masters with Pepsi bezels was approximately 15,000 USD. This will get you either a vintage reference 16700 or 16710 with an aluminum bezel. The ref. 16710 was the first GMT-Master model to be fitted with scratch-resistant sapphire crystal, replacing the acrylic glass that was used in previous models.

The GMT-Master ref. 16750 was brought to market in 1981 and was the first model to have a stop-seconds mechanism and a quickset function for the date. Although this reference cost approximately 10,000 USD back in 2018, you can expect to pay around 18,000 USD for a well-maintained timepiece from this collection today.

The ref. 1675 was part of the Rolex catalog for over 20 years and is now one of the most sought-after Pepsi models. Depending on the condition, prices for this reference come in at around 21,000 USD. Again, this is quite an increase in comparison to 2018, when the model cost about 7,500 USD.

The bezel inlays on the earlier ref. 6542 models were made of Bakelite, a synthetic plastic, which the manufacturer quickly swapped for aluminum. Plan to spend about 43,000 USD for a ref. 6542 in good condition. Especially well-maintained models can cost significantly more. For this reference, it is worth looking at a longer period when it comes to price development. Although prices have been relatively stable since 2018, the watch's value has as good as doubled over the last decade.


GMT-Master II – Sapphire Crystal, Third Time Zone

In 1982, Rolex added the GMT-Master II ref. 16760 to the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't actually a Pepsi watch, but rather a Rolex Coke. Nevertheless, it had certain features that would also be significant for future Pepsi models. For example, its caliber, the 3085, allowed the center hour hand to be set independently of the 24-hour hand, letting the wearer easily set the watch to the local time by having the center hour hand "jump" from one hour to the next, forward or backward. Together with the rotatable 24-hour bezel, the wearer could also now compute a third time zone. In addition, Rolex provided this watch with a larger crown protector and replaced the plexiglass with sapphire crystal. You can purchase a "Fat Lady" in good condition for around 15,000 USD. The value of this model has increased by about 100% in the last four years, so there's no disputing its popularity among watch enthusiasts.

The next stage in the Pepsi's evolution followed with the 1989 release of the reference 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This version is available as a "Coke" model or with a solid black bezel. These watches were also the first to use Super-LumiNova instead of tritium as their luminous material. Prices for a pre-owned Coke watch start at around 15,000 USD. If you're interested in a Pepsi bezel and tritium dial, a pre-owned model will set you back around 18,000 USD. Again, it's worth considering the prices in 2018, when both versions were still available for around 8,000 USD.

The GMT-Master Pepsi With a Cerachrom Bezel

In 2014, Rolex released a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719BLRO. Unlike its predecessors, this model is only available with an 18-karat white gold case. What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a "maxi dial" with enlarged, glow-in-the-dark indices. The caliber 3186 with a Parachrom hairspring ticks away inside this watch. New, one of these watches costs about 56,000 USD, which is an increase of over 21,000 USD compared to what it cost in 2020.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a Cerachrom Pepsi bezel (ref. 126710BLRO) to their portfolio. In addition to the material and slightly altered case design, the watch manufacturer also made changes to the inside of this model. It is now powered by the in-house caliber 3285, which features Rolex's patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only impervious to magnetic fields but also much more efficient. It also features a new Jubilee bracelet in Rolex's proprietary Oystersteel stainless steel.

This edition is in high demand. If you can find an offline retailer willing to sell you one, expect it to come with a long waiting period. This scarcity has caused prices for this model to skyrocket: We are now seeing listings that are more than triple the original retail price. When it was released, the ref. 126710BLRO had an official list price of "only" 9,500 USD. As of 2022, a mint-condition timepiece will set you back some 32,000 USD. Rolex themselves currently demand around 11,000 USD for this GMT-Master model.


The Latest GMT-Master II Pepsi Models

Rolex unveiled two new GMT-Master models featuring a red and blue Cerachrom bezel in 2019. Both timepieces are powered by the caliber 3285, made of white gold, and can be found under the reference 126719BLRO. The version with a blue dial costs around 71,000 USD in mint condition; its value has risen by roughly 21,500 USD since the middle of 2021.

The second model is technically identical, but you will instantly recognize its bright meteorite dial. Rolex claims the dial material has cosmic origins, coming from the center of an asteroid or exploded planet! Listings on Chrono24 for this galactic timepiece in mint condition are priced up to 102,000 USD, meaning they have more than doubled in value since May 2021.