Chrono24 Magazine: News and Perspectives From the Watch Industry
TAG Heuer Brand Week: Is it true that the TAG Heuer Monaco was the first automatic chronograph?
Many watches achieve fame after being worn by a celebrity or two. This was certainly the case for the TAG Heuer Monaco. Steve McQueen famously wore this timepiece on screen in the film Le Mans. If it weren’t for that appearance on the silver screen, the Monaco – even with its angular case design and revolutionary movement technology – may have never achieved the cult status it enjoys today.
Unique Elegance: TAG Heuer Watches for Women
For many decades, TAG Heuer focused almost exclusively on men as its main target group, but the demand for more compact watches for women has increased significantly over time. In response to this growing demand, the La Chaux-de-Fonds-based manufacturer has for several years been offering special women's versions of classics like the Carrera and Monaco. These are distinguished from their male counterparts by elegant decorations, gemstone trimmings, and the use of precious metals such as gold. There are numerous color and material combinations to choose from, so there is something for every taste.
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TAG Heuer Carrera Lady: Racing Classic for Women
The Carrera collection has been an integral part of the TAG Heuer catalog since the early 1960s. Since 2020, this racing classic has also been available as a 29 or 36-mm women's model.
The TAG Heuer Carrera Lady collection consists of three-hand watches with automatic calibers and date displays. TAG Heuer mainly uses polished stainless steel as a material, but you'll also find two-tone versions that combine steel with gold. The line also includes models decorated with diamonds.
The dial selection is broad and ranges from silver or gray to blue, green, or pink. Variants with a mother-of-pearl dial look particularly elegant.
TAG Heuer Aquaracer Lady: Diving Watch for Women
The TAG Heuer Aquaracer diving watch was first introduced in 2003, and the Aquaracer Lady has been part of the collection from the very beginning. It differs from the men's models primarily in its smaller size of 27, 30, or 36 mm. Inside, either a precise quartz or automatic caliber sets the pace.
Dials are offered in a rich variety of color options including black, white, blue, green, red, or mother-of-pearl. You can also opt for diamond-set models, which look particularly luxurious.
As a true diver, the TAG Heuer Aquaracer Lady is water-resistant to either 200 m (20 bar, 656 ft) or 300 m (30 bar, 984 ft) depending on the model. It also features a unidirectional diving bezel.
TAG Heuer Monaco Lady: The Square One
The TAG Heuer Monaco is a watch with an impressive history. Jack W. Heuer presented the iconic chronograph with a square case in 1969. What made it special was not only the shape of the case, but also the fact that it was the world's first chronograph wristwatch with a modular micro-rotor automatic movement.
In 2010, TAG Heuer introduced a model specifically for women that differs greatly from the conventional Monaco models. The case is significantly smaller at 37 mm in diameter. The manufacture also dispensed with the chronograph function and instead designed the Monaco Lady as a three-hand watch with a small seconds at 6 o'clock. Models in the line are also powered primarily by quartz calibers.
Characteristic of the ladies' models are precious stones, which lend an additional touch of elegance. The dial options in particular offer one or two unique colors, such as brown or mother-of-pearl.
TAG Heuer Link Lady: Sporty and Elegant
The TAG Heuer Link Lady is an exclusive collection for the modern woman. The distinctive "S"-shaped design of the bracelet links – made of high-quality stainless steel or precious metals like gold – not only gives the watch an aesthetically pleasing look, but also guarantees exceptional comfort.
The Link Lady offers a wide variety of dial styles, from simple to ornate. Discrete indices and elegant hands ensure excellent legibility. Some models are also adorned with diamonds, for a touch of luxury.
Depending on the model, the Link Lady is powered by reliable quartz or automatic calibers. The collection combines timeless elegance and modern luxury in perfect harmony.
The Most Popular TAG Heuer Women’s Watches at a Glance
- TAG Heuer Carrera Lady: sporty three-hand watch with a racing past
- TAG Heuer Aquaracer Lady: diving watch for women
- TAG Heuer Monaco Lady: classic with a square case
- TAG Heuer Link Lady: elegant ladies' dress watch
How much does a TAG Heuer women's watch cost?
TAG Heuer ladies' watches are the ideal choice for women who appreciate quality and individuality. Prices vary considerably depending on the specific model and features. Prices for a TAG Heuer ladies' model start at around 650 USD and climb to several thousand dollars if gold or precious stones come into play. Popular models such as the Carrera Lady are often in the higher price segment. The material, movement, and number of complications play a role here.
The TAG Heuer Aquaracer offers a wide selection of elegant ladies' watches at affordable prices, starting at around $2,000 USD. Another popular mid-priced timepiece is the TAG Heuer Link Lady, which changes hands for between 2,000 and 5,000 USD or more, depending on the model and features. Please note that prices vary by dealer and location, and that pre-owned TAG Heuer ladies watches are usually much more affordable than new models.